Celador Films was originally founded in 1983 as an independent company but was later acquired by other groups. It is now an umbrella company with divisions such as Celador Films, Radio, and Theatrical. Some of its most well-known and successful productions include the TV game show "Who Wants To Be A Millionaire?" and the Oscar-winning film "Slumdog Millionaire." As a film studio, its market position is strongest when compared to similar mid-sized studios like Working Title, but it does not have as large an audience or box office success as major studios like Sony Pictures. Celador faces competition from both Working Title and Sony Pictures in the film and entertainment industries.

1. Task 1 – Media Institutions
An Understanding of Celador Films

2. Ownership
Now a global light entertainment company, ‘Celador’ was originally an
independent company during 1983, set up by Paul Smith CBE and Jasper
Carrott, until being taken over by ‘Complete Communications’. During their
ownership, Celador eventually expanded its radio and film until it was announced
that the company would be sold by Complete. It wasn’t until later in the
company’s life where they had been sold to the Dutch group ‘2waytraffic’ that
Celador completed a buy out for the company.
Later in 2006, Celador Productions offered the rights of popular TV show ‘Who
Wants To Be A Millionaire?’ for sale, intending to sell various other parts of the
company.
Earlier in 2004, Celador took legal action against Disney for screening the show
with unpaid profits, and it wasn’t until 2010 that Celador won the case and was
paid £177m in damages.
‘Celador Entertainment Ltd.’ now stands as an umbrella company for the
various section of Celador, of which Celador Productions is owned by Danielle
Lux.

3. Operating Model
Upon gaining funding from the British Broadcasting Company (BBC), Celador
obtained the opportunity of producing some of their popular shows, such as ‘Who
Wants To Be A Millionaire?’, ‘The Detectives’ and various other TV shows.
After this, Celador Films became a separate division, which they used to make a
variety of movies. From all of the success from each of their new shows and
movies, Celador Entertainment became a self sustainable business, going to
the extents of producing BAFTA award winning movies like ‘Slumdog
Millionaire’.

4. Products
Celador Entertainment has a variety of separate divisions such as Celador Films,
Celador Radio and Celador Theatrical, of which they make a large profit from
their movies and music.
Some of Celador Films’ most well known movies include:
- The Descent and The Descent: Part 2
- Slumdog Millionaire
- Separate Lies
Some of Celador Radio’s well known radios include:
- Sam FM
- The Breeze
Although no huge productions have been made by Celador Theatrical, they are
planning on recreating Slumdog Millionaire in a musical form.
Celador have also created famous TV shows such as ‘Who Wants To Be A
Millionaire?’ and ‘The Detectives’

5. Market Position
Celador’s market position is greatly affected by whether their movies are up to
standard to some of the better movies produced by competitors such as Working
Title and Sony Pictures Entertainment.
To compare, I’m going to be looking at Celador’s ‘The Descent’, Sony Pictures’
‘Spider-man 2’ and Working Title’s ‘Shaun of the Dead’:
The Descent – $57 million
Spider-man 2 – $783.8 million
Shaun of the Dead – $30 million
From this, we can see that Celador produced a movie which surpassed Working
Title’s 2004 hit. However, it failed to come anywhere near Sony Pictures’ ‘Spider-
man 2’ which was very clearly a big hit at the time. Overall, Celador are more of a
competition for Working Title due to the overall Box Office gross, especially since
Sony Pictures is such a huge company.

6. Competitors
Being a company which spans from radios and films, naturally Celador would
have competitors in those fields. Some of their most recognizable competitors
are:
- Sony Pictures Entertainment: Some of their more popular movies include
‘Dope’, ‘Pixels’, ‘The Amazing Spider-Man’ and other films of the likes. Sony
Pictures is a very popular company which makes a great amount of profits from
their movies, making them a very strong competitor for film studios.
- Working Title: The producers of some of the funniest/touching movies, Working
Title’s movies range from ‘Shawn of the Dead’, ‘Johnny English’, ‘Les Miserables’
etc. Although not as big as Sony, they do make large amounts of profit from some
of their cult classics.