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The Problem
The Problem Textbooks cost $900 per year for the average student
The Problem ,[object Object],[object Object],[object Object],250% 200% 150% 100% 50% 0% 1989  1994  1999  2004  2009 Textbook Prices Textbooks Inflation
The Problem ,[object Object],[object Object],Textbooks  cost  HOW much???
The Problem ,[object Object],[object Object]
The Problem 6 th   Edition Outrageous  Prices $238.95 only
The Problem Unnecessary New Editions used 5th  edition $81.78 6 th   Edition $224.95
The Problem Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
The Problem ,[object Object],[object Object],[object Object],[object Object]
The Problem “ Market Failure”
The Problem Normal Market Producer Consumer
The Problem Textbooks Market Publisher Professor Student
The Problem Similar to... Rx Drug Company Doctor Patient
The Problem ,[object Object],[object Object],Solving The Problem
Minimizing Costs
Minimizing Costs “ Students have more options than ever before”
Minimizing Costs ,[object Object],[object Object],[object Object],Used Books
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],Used Books
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],Shopping Around
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimizing Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimize Costs
Open Textbooks ,[object Object],[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $26.98
Open Textbooks
Open Textbooks ,[object Object],[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $26.98
Open Textbooks ,[object Object],[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $19.95
Open Textbooks ,[object Object],[object Object],[object Object],Open Textbook Online: Free Print: $29.95
Open Textbooks ,[object Object],[object Object],[object Object]
Open Textbooks ,[object Object],75% Prefer print 25% Prefer digital 94% Comfortable with print 48% Comfortable with digital
Open Textbooks ,[object Object],[object Object],[object Object],[object Object]
Open Textbooks Publisher Professor Students Open Textbooks
The Campaign
The Campaign Overall Strategies: ,[object Object],[object Object],[object Object],[object Object]
The Campaign Open Textbooks Project: ,[object Object],[object Object],[object Object],[object Object]
Field Update ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Field Update ,[object Object],[object Object],[object Object],[object Object],[object Object]
Field Update ,[object Object],[object Object]
Nicole Allen Textbooks Campaign Director The Student PIRGs 401-484-8104 [email_address] www.studentpirgs.org/open-textbooks

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