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 To share the culture of Each target segment
 Make a university student’s network
 Sharing information among university...
 it will be a weekly magazine
 first University magazine
 it is fully authorized by the university
students
 will crea...
 Collected the idea from the internal source
 Gathered all ideas in a sequential way
 Then think about the RWW question...


Develop the marketing strategy in 3 individual statement

1. Target customer, sales, cost, expected profits in the firs...
Weekly Analysis
 Cost of publishing per piece…………………………………..tk 8.00
 Expected Sales

……………………………………tk 10.00

 Advertisi...
 It is in the implementing stage or test stage

 Had took the opinion and the recommendations from the students

 Deter...
 By providing leaflet
 By the Representrators/Reporters
 By informing the faculty members
 By posturing on the univers...
 Followed the market penetration pricing

 Have to use the indirect marketing channel
Publishers

Reporters

Chosen the...
 Low Price & High quality
 Better as well as current information provider
 Sharing the culture among university student...
 Convincing the sponsors
 Increasing advertising cost
 Making network with the representatives
 Increasing payment of ...
 Have to maintain the loyalty between the customers and authority
 To search and convince the better sponsors
 Should n...
 Because still we are students
 Time allocation may turn into a problem
 Capitalization may cause a huge obstacles for ...
Unmad presentation
Unmad presentation
Unmad presentation
Unmad presentation
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Unmad presentation

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Unmad presentation

  1. 1.  To share the culture of Each target segment  Make a university student’s network  Sharing information among university  Visualize the identity of each university  Making Profit  Being popular
  2. 2.  it will be a weekly magazine  first University magazine  it is fully authorized by the university students  will create the opportunity to show the creativity as well as their opinions
  3. 3.  Collected the idea from the internal source  Gathered all ideas in a sequential way  Then think about the RWW questions  After that screened the ideas for choosing the best one.  Tested that idea by a small survey in own campus. A raising voice which is creating opportunities & new hopes for young university students
  4. 4.  Develop the marketing strategy in 3 individual statement 1. Target customer, sales, cost, expected profits in the first month 2. Then estimated the marketing budget & proper customer value 3. Then just determined the long run plan or development of the magazine
  5. 5. Weekly Analysis  Cost of publishing per piece…………………………………..tk 8.00  Expected Sales ……………………………………tk 10.00  Advertising cost ……………………………………tk 125.00  Payment for the representatives ………………………...tk. 2500.00  Other Expenditure …………………………………...tk. 125.00
  6. 6.  It is in the implementing stage or test stage  Had took the opinion and the recommendations from the students  Determined this class as a target market segment
  7. 7.  By providing leaflet  By the Representrators/Reporters  By informing the faculty members  By posturing on the university activity boards
  8. 8.  Followed the market penetration pricing  Have to use the indirect marketing channel Publishers Reporters Chosen the intensive distribution strategy Students
  9. 9.  Low Price & High quality  Better as well as current information provider  Sharing the culture among university students  Perfect Evaluations of students as well as faculty members  Recreational facilities such as: fashion, movies, sports etc  First university magazine in the current market  Will create a network among the private and the public university students  To give the students a platform to raise his/her voice independently
  10. 10.  Convincing the sponsors  Increasing advertising cost  Making network with the representatives  Increasing payment of reporters  Comparatively less profitable  Depended strongly on others
  11. 11.  Have to maintain the loyalty between the customers and authority  To search and convince the better sponsors  Should not be only for students, faculty members should be included  Developing the editing sectors  Should include more feature with the passing of time  Should arrange the membership system of the magazine  Should ready for solving the horizontal conflicts
  12. 12.  Because still we are students  Time allocation may turn into a problem  Capitalization may cause a huge obstacles for us  To visualize our own identity before everyone  To be more innovative & primarily experienced  To establish a realistic project

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