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72%
26%
21%
15%
11%
36%
33%
29%
28%
26%
17%
16%
16%
14%
0%
40%
60%
Online shopping:
What trends for Christmas?
Purchase intention per type of goods
of those who plan to buy gifts online for next Christmas
(Top 9)
Gender
Lower
Upper
Age (y.-o.)
Income
18-34
35-54
55+
People planning to spend more this year
for their Christmas order
Who are the most enthusiastic for Christmas purchases this year?
Purchase frequency Favourite types of purchase
(Top 5)
To a parcel shop
To a post office
At work
To the retailer store
Usual delivery places
(Top 5)
Delivery / return options
considered as drivers when
buying online (Top 3)
Next day delivery
Several delivery
options
Real-time
information on
delivery process
And for the buyers of each
product category…
56%
34%
10%
47%
24%
Books
Toys
DVD/ CD/ Video Games
Fashion
Beauty/ Health Care
High-tech/ Electronics
Shoes
Small home furniture/ Decoration
Leisure
15%
17%
12%
19%
20%
21%
28%
27%
19%
55%
45%
25%
75%
Heavy
online
buyers
Small
online
buyers
Household
having children
less than 18 y.-o.
30%
29%
29%
29%
24%
At home
89%
87%
82%
Rural
Urban
48%
47% 24%
of e-shoppers
will buy gifts online
for next Christmas…
19% of e-shoppers plan to
spend more than last year
63%
190 €
…and they plan to
spend in average
Source: Kantar TNS study for DPDgroup, based on a sample of 1000 e-shoppers.
Conducted in Belgium from September 19 to October 7, 2016

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Belgische e-shopper trends voor Kerstmis

  • 1. 72% 26% 21% 15% 11% 36% 33% 29% 28% 26% 17% 16% 16% 14% 0% 40% 60% Online shopping: What trends for Christmas? Purchase intention per type of goods of those who plan to buy gifts online for next Christmas (Top 9) Gender Lower Upper Age (y.-o.) Income 18-34 35-54 55+ People planning to spend more this year for their Christmas order Who are the most enthusiastic for Christmas purchases this year? Purchase frequency Favourite types of purchase (Top 5) To a parcel shop To a post office At work To the retailer store Usual delivery places (Top 5) Delivery / return options considered as drivers when buying online (Top 3) Next day delivery Several delivery options Real-time information on delivery process And for the buyers of each product category… 56% 34% 10% 47% 24% Books Toys DVD/ CD/ Video Games Fashion Beauty/ Health Care High-tech/ Electronics Shoes Small home furniture/ Decoration Leisure 15% 17% 12% 19% 20% 21% 28% 27% 19% 55% 45% 25% 75% Heavy online buyers Small online buyers Household having children less than 18 y.-o. 30% 29% 29% 29% 24% At home 89% 87% 82% Rural Urban 48% 47% 24% of e-shoppers will buy gifts online for next Christmas… 19% of e-shoppers plan to spend more than last year 63% 190 € …and they plan to spend in average Source: Kantar TNS study for DPDgroup, based on a sample of 1000 e-shoppers. Conducted in Belgium from September 19 to October 7, 2016