This document contains a project report submitted by students to their professor. It includes answers to various questions about analyzing advertisements. The students identified examples of stimulus factors, perceptual organization, and memory principles like closure, proximity, figure-ground, and similarity being used in different print ads. They also outlined fictional advertisements making use of the Zeigarnik and Restorff effects. Additionally, the students created an advertisement for a mouthwash highlighting positive reinforcement, negative reinforcement, and punishment. Finally, they drafted a print ad for a perfume called "Temptation" with fantasy as its major theme.