The ad uses the technique of "hidden fears" to promote Rogaine, a medication that reduces hair loss and promotes hair growth. It shows a man surprised by the large amount of hair pulled from his comb, implying that hair loss can be embarrassing. The ad aims to convince viewers to use Rogaine to avoid hair loss by capitalizing "YOU DON'T HAVE TO LOSE IT." While the ad effectively draws attention to the man's reaction, it could be improved by making the Rogaine brand more prominent.