P o-mkt, sony aibo, case study, presentation
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The document discusses several personal factors that influence consumer behavior including culture and social class, reference groups, and needs and motives which can be biological/physiological or social/psychological in nature.
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This document contains a project report submitted by students to their professor. It includes answers to various questions about analyzing advertisements. The students identified examples of stimulus factors, perceptual organization, and memory principles like closure, proximity, figure-ground, and similarity being used in different print ads. They also outlined fictional advertisements making use of the Zeigarnik and Restorff effects. Additionally, the students created an advertisement for a mouthwash highlighting positive reinforcement, negative reinforcement, and punishment. Finally, they drafted a print ad for a perfume called "Temptation" with fantasy as its major theme.
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The document summarizes examples of psychological principles used in advertising, including stimulus factors, perceptual organization techniques, and operant conditioning.
Three print ads are analyzed for stimulus factors like unusual textures. Perceptual techniques identified include closure, proximity, figure-ground, and similarity.
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Assignment # 1, p o-mkt, (refence group)
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The document discusses leadership at Telenor Pakistan. It provides an introduction to Telenor Pakistan, outlines its history and vision. It describes Telenor's hierarchy of leadership and chain of command. The CEO directs the regional director who oversees regional managers and territory sales supervisors. Leadership style varies from autocratic at the regional level to autocratic in franchises. A case study discusses how Telenor successfully launched its Easy Paisa money transfer service after the initial failure of a similar MCB service.
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B c 1
This document contains information about an assignment for a business communication course. It lists the objective, name, registration number, instructor, and date for Assignment #2 which is being completed by Syed Arif Ali Shah, a student with registration number 7922, for the instructor Shahzad Shamshad and is due on July 2nd 2010.
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1) The protagonist initially views the world and parents one way but changes his perception by the end. New friends and discovering his photography talent help change his view.
2) The protagonist has both positive and negative self-esteem at times in the film. Interacting with friends helps improve his self-concept.
3) Aisha's view of the protagonist changes from thinking he is immature to expressing love for him by the end of the film.
4) Examples from the film show how interpersonal communication is inevitable, irreversible, and unrepeatable.
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The document discusses listening as an important communication skill. It defines listening as a psychological process that involves receiving, constructing meaning from, and responding to spoken messages. In contrast, hearing is defined as a physiological process. The document also highlights that 85% of what we know comes from listening, but people typically only recall 20% of what they hear. It then describes different styles of effective listening, including participatory, empathic, non-judgmental, surface-level versus in-depth listening. Active listening techniques like paraphrasing and asking questions are also outlined to ensure the listener understands the speaker.
Process of listening
The document discusses various aspects of listening in interpersonal communication. It defines listening as a psychological process that involves receiving, attending to, constructing meaning from, and responding to spoken messages. In contrast, hearing is defined as the physiological process of sound waves stimulating the ear. The document also highlights the importance of listening, noting that people recall only 20% of what they hear long-term. Additionally, it describes different styles of listening like participatory, empathic, non-judgmental, and active listening and provides techniques for effective listening such as paraphrasing, expressing understanding, asking questions, and maintaining eye contact.
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This document outlines an operational business plan for an alternative energy systems company. It discusses conducting an environmental analysis to understand the market size, location, demographics, and competitive landscape. It then covers positioning the company and outlining the marketing mix, organizational operations, competition, finances, and monthly plans for the first half of the year that include planning, designing, processing, and delivery. The overall goal is to establish an alternative energy systems business and effectively launch its operations.
C c-m, assignement # 2, (issues in china)
Chinese factories supplying products for the Beijing Olympics have been accused of using child labor and paying workers very low wages. Researchers found children as young as 12 working in some factories and evidence of other labor rights violations like forced overtime and falsifying records. A report calls on the International Olympics Committee to include worker rights standards in Olympics supply contracts. It says violations of international labor standards occurring in Olympics-licensed factories damage the reputation of the Olympics movement.
Cbreportfinal
This document contains a project report submitted by students to their professor. It includes answers to various questions about analyzing advertisements. The students identified examples of stimulus factors, perceptual organization, and memory principles like closure, proximity, figure-ground, and similarity being used in different print ads. They also outlined fictional advertisements making use of the Zeigarnik and Restorff effects. Additionally, the students created an advertisement for a mouthwash highlighting positive reinforcement, negative reinforcement, and punishment. Finally, they drafted a print ad for a perfume called "Temptation" with fantasy as its major theme.
Cbfinal
The document summarizes examples of psychological principles used in advertising, including stimulus factors, perceptual organization techniques, and operant conditioning.
Three print ads are analyzed for stimulus factors like unusual textures. Perceptual techniques identified include closure, proximity, figure-ground, and similarity.
An ad for Aquafresh toothpaste demonstrates positive reinforcement by showing whiter teeth. Another ad uses negative reinforcement by implying embarrassment without good oral hygiene. A third shows punishment for not brushing by depicting bandaged teeth.
A draft perfume ad is created focusing on fantasy. It depicts a princess tempted by a forbidden fruit-shaped perfume bottle, alluding to concepts of temptation and daring choices.
Assignment # 1, p o-mkt, (refence group)
A reference group is a group that individuals compare themselves to in order to evaluate their own characteristics, behaviors, and attributes. It provides the standard by which people measure their accomplishments, roles, aspirations, and identities. Reference groups can influence buying behaviors, as people may purchase products they believe are preferred by their reference group. An individual's perception of their own affluence, for example, depends on which income group they compare themselves to - those earning around $32,000 or those making over $1.6 million. Reference groups are important for determining self-identity and social ties as people relate themselves to and aspire to belong to their reference group.
P o-mkt, asignment, brand story (h-d)
Harley-Davidson is an American motorcycle manufacturer founded in 1903 in Milwaukee, Wisconsin. It is known for its cruiser motorcycles featuring V-twin engines. Throughout the early 20th century, Harley-Davidson saw success in motorcycle racing and sales to the U.S. military. By 1920, Harley-Davidson was the largest motorcycle manufacturer in the world with over 2,000 dealers worldwide. However, it would later face competition from Japanese manufacturers in the latter 20th century.
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Solar energy is an important alternative energy source for Pakistan due to electricity shortages. It can be harnessed through photovoltaic and solar thermal systems. Solar power provides long-term benefits by increasing home values and being independent of fluctuating fuel costs. While initial costs may be high, prices are decreasing each year as production increases. The document proposes starting a business to sell residential solar energy systems at competitive prices along with batteries and controllers. Target markets are domestic households, and collateral includes office space, warehouses, and equipment worth 8.5 million rupees. Solar power is a clean and sustainable solution that saves money while helping the environment.
Introduction2
The document discusses a business plan to provide solar energy systems as an alternative energy source in Pakistan. It aims to address Pakistan's frequent power shortages by selling affordable solar power packages. The group of four partners will invest a total of 12 million Pakistani rupees to purchase vehicles, an office, warehouse, and supplies to launch the solar energy business. The business targets domestic households and categorizes customers based on their electricity needs to provide appropriate solar power systems.
Report (wrr)
The document is a research report on branchless banking (EasyPaisa) in Pakistan. It includes sections on the introduction, literature review, methodology, data analysis, recommendations, references, and conclusion. The report finds that EasyPaisa provides a convenient way for consumers to pay bills and transfer funds. For retailers, it offers rewards for each transaction conducted. The report recommends adopting EasyPaisa to provide these financial services due to the potential benefits for customers and Pakistan's economy.
Report (psychology)
This document is a report submitted by Syed Arif Ali Shah to his instructor, R-A Shah, on December 11, 2009 regarding the topic of health psychology, stress coping, and well-being. The 12-page report includes sections on the introduction, literature review, methodology, data analysis, recommendations, references, and conclusion. It summarizes that previously diseases were seen as purely biological, but now major illnesses like cancer and diabetes are seen as chronic issues involving both mind and body.
Easy paisa
Telenor Pakistan launched a new branchless banking product called EasyPaisa in October 2009. EasyPaisa was launched in collaboration with Tameer Micro Finance Bank and allows customers to access financial services, billing, and remittance directly through retailers. Telenor trained retailers on using EasyPaisa and hopes it will provide a new source of income for retailers while also offering convenience to customers. The company is selectively choosing two retailers from each region to serve as merchants for EasyPaisa as it rolls out across Pakistan.
Presentation (leadership)
This summary provides an overview of a presentation on leadership by Group A for Telenor Pakistan. The presentation discusses definitions of leadership from Peter Drucker, Tony Blair, and Stephen Covey. It then outlines questions on what leadership is, who leaders are, different leadership styles, and qualities of effective leaders. An introduction to Telenor Pakistan's history as a telegraph services provider and its vision/strategy of making services easy and keeping promises is also summarized. The case study portion discusses Telenor's growth in Pakistan and maintenance of voice/data market share through opportunities in M2M, financial services, and consolidation.
Management presentation
The document discusses leadership at Telenor Pakistan. It provides an introduction to Telenor Pakistan, outlines its history and vision. It describes Telenor's hierarchy of leadership and chain of command. The CEO directs the regional director who oversees regional managers and territory sales supervisors. Leadership style varies from autocratic at the regional level to autocratic in franchises. A case study discusses how Telenor successfully launched its Easy Paisa money transfer service after the initial failure of a similar MCB service.
B c 2
The memorandum announces a visiting scholars' lecture series to be hosted by the university, with four experts giving lectures on computer science, literature, history, and arts. The faculty members are requested to host the scholars on behalf of the university and provide a warm welcome, as the goal is to conduct the lecture series presented by the visiting experts across different fields of study.
B c 1
This document contains information about an assignment for a business communication course. It lists the objective, name, registration number, instructor, and date for Assignment #2 which is being completed by Syed Arif Ali Shah, a student with registration number 7922, for the instructor Shahzad Shamshad and is due on July 2nd 2010.
New final movie assignment 2
This document contains a movie assignment with questions about a film.
1) The protagonist initially views the world and parents one way but changes his perception by the end. New friends and discovering his photography talent help change his view.
2) The protagonist has both positive and negative self-esteem at times in the film. Interacting with friends helps improve his self-concept.
3) Aisha's view of the protagonist changes from thinking he is immature to expressing love for him by the end of the film.
4) Examples from the film show how interpersonal communication is inevitable, irreversible, and unrepeatable.
Process of listening
The document discusses listening as an important communication skill. It defines listening as a psychological process that involves receiving, constructing meaning from, and responding to spoken messages. In contrast, hearing is defined as a physiological process. The document also highlights that 85% of what we know comes from listening, but people typically only recall 20% of what they hear. It then describes different styles of effective listening, including participatory, empathic, non-judgmental, surface-level versus in-depth listening. Active listening techniques like paraphrasing and asking questions are also outlined to ensure the listener understands the speaker.
Process of listening
The document discusses various aspects of listening in interpersonal communication. It defines listening as a psychological process that involves receiving, attending to, constructing meaning from, and responding to spoken messages. In contrast, hearing is defined as the physiological process of sound waves stimulating the ear. The document also highlights the importance of listening, noting that people recall only 20% of what they hear long-term. Additionally, it describes different styles of listening like participatory, empathic, non-judgmental, and active listening and provides techniques for effective listening such as paraphrasing, expressing understanding, asking questions, and maintaining eye contact.
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P o-mkt, sony aibo, case study, presentation
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