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Total Recall Memory Busting Coffee is an organic, chemical-free coffee available in the United States, South America, and Europe. The company operates Monday through Saturday from 5am to 10pm and Sunday from 5am to 7pm. Fun facts about coffee include that it takes around 2,000 coffee cherries to produce one pound of roasted coffee beans and coffee is the second most popular drink in the world after water. Total Recall targets their coffee at bookstores, colleges, hospitals, airports, and policemen and firemen.
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Coffee is a brewed drink made from roasted coffee beans that are native to Africa. It has a slightly acidic taste and caffeine that can stimulate humans. Most research shows moderate coffee drinking is beneficial for healthy adults and may help delay Alzheimer's and boost brain function. Coffee is also an important global commodity and export for many developing countries. It is traditionally planted by placing many seeds in holes at the start of the rainy season, though more effective methods are used now. Coffee grows best in the tropics and may be intercropped during early cultivation years. Moderate amounts can help brain and memory but excess caffeine can cause issues, so moderation is key.
Benefits of Organic Coffee
http://buyorganiccoffee.org/1172/benefits-of-organic-coffee/
Benefits of Organic Coffee
There are a lot of benefits of drinking coffee but there are especially benefits of organic coffee. Coffee drinkers are less likely to develop any of several types of cancer. Drink coffee regularly and you are less likely to get type II diabetes, Alzheimer’s disease, Parkinson’s disease, or depression. There are, unfortunately a whole host of chemical impurities that may be found in a cup of regular coffee. The benefits or organic coffee over regular coffee hinge on the fact that healthy organic coffee is free of these substances.
A Hundred and Thirty Chemicals That You Can Do Without
Health authorities in Australia have found that more than 130 different impurities may be found in a cup of regular coffee. These contaminants include metals such as aluminum and zinc, pesticide residues, ochratoxin A, acrylamide, furan, and polycyclic aromatic hydrocarbons. Some polycyclic aromatic hydrocarbons are found to cause cancer. Furans have been associated with skin disorders, liver problems, certain kinds of cancers, impairment to the reproductive, endocrine, and immune system, as well as effects on embryonic development. The benefits or organic coffee start on the coffee farm when the farmer uses sustainable growing practices.
Certified Organic Coffee
USDA certified coffee is the gold standard.
According to the USDA, the following is required for USDA organic coffee certification as well as to all organic food production.
“… Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations…”
Organic certified coffees with the USDA seal are the gold standard to which all other organic certified coffees are compared.
However, many small organic coffee growers cannot afford the price of USDA organic coffee certification. Here is where organizations like UTZ and Rainforest Alliance enter the picture.
UTZ Certification
A UTZ grower learns to do the following and then continues to do what is needed.
To reduce and prevent soil erosion, keep records of fertilizer and chemical use and use these products responsibly, follow good farming practices including integrated pest management, avoid deforestation, protect water sources, native and endangered species, use native fauna for shade grown coffee, train workers properly in their own language, implement and follow through on health and safety requirements, teach and require good hygiene, trace coffee from planting to roaster and carry out internal inspections every year.
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Certified Organic Coffee
USDA certified coffee is the gold standard.
According to the USDA, the following is required for USDA organic coffee certification as well as to all organic food production.
“… Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations…”
Organic certified coffees with the USDA seal are the gold standard to which all other organic certified coffees are compared.
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To reduce and prevent soil erosion, keep records of fertilizer and chemical use and use these products responsibly, follow good farming practices including integrated pest management, avoid deforestation, protect water sources, native and endangered species, use native fauna for shade grown coffee, train workers properly in their own language, implement and follow through on health and safety requirements, teach and require good hygiene, trace coffee from planting to roaster and carry out internal inspections every year.
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This document provides information about coffee, including:
- Coffee is grown within 1,000 miles of the equator and the main suppliers are Brazil, Colombia, and Vietnam.
- There are two main types of coffee beans - Robusta and Arabica. It takes 42 coffee beans to make an espresso.
- Proper brewing methods and guidelines are outlined to produce the best quality cup of coffee, including using fresh roasted beans, the correct grind size and water temperature, and optimal brewing time.
- Enjoying coffee immediately after brewing and maintaining the proper temperature is also discussed.
Starbucks Marketing Strategy - ESL
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
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CBApowerpoint
- 2. TOTAL RECALLMemory Busting Coffee Chemical and pesticides free Organically grown Freshly ground coffee TOTAL RECALL
- 3. Contact Information Locations: United States, South America, Europe Hours of Operation: Monday-Saturday 5am-10pm, Sunday 5am-7pm. Phone number: 1-800-TOTAL-RCL
- 4. Fun facts about coffee: When shopping for perfume, take some coffee in a bag and take a good sniff in between smelling. The coffee will refresh your nose. Mix coffee grounds and sugar together, fed to a potted plant, coffee will revive houseplants that have turned yellow. Coffee is the world’s second most popular drink after water. Before being roasted, coffee beans are green. During harvest, coffee cherries are hand picked. It takes about 2,000 cherries-4,000 beans to produce one pound of roasted coffee.
- 5. Pricing Cups of coffee: small $1.05 Medium-$1.65 Large-$2.05 Bag of coffee- $3.99
- 6. TARGET MARKET Our primary target markets include (but not limited to): Bookstores Colleges and Universities Hospitals Policemen/Fireman Airports
- 7. Product Topic: Coffee (iced or hot) Main ingredient- tree leaves that dramatically improves’ one’s memory Flavored or Unflavored Coffee Beans Owned and Operated by Total Recall, Inc.