Choice Organic Teas

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Choice Organic Teas

  1. 1. Presentation 201 2
  2. 2. O ur M issionC hoice O rganic Teas is com m itted to provid ing high quality teas and honoring their trad itionswhile continuing to l ead the tea ind ustry toward s m ore social and environm ental sustainabilitywith thoughtfull prod uced , innovative prod ucts and packaging. yO ur Strategy: Approachable, Afford abl Accessible e, No nonsense nam es, sim ple pure ingred ients, perfectly balanced ,pleasing flavor. C om petitivel priced high quality, hand -picked tea, m ad e from the bud and ythe first two leaves of the tea pl ant. Increased placem ent to share the experience of high quality tea.
  3. 3. O ur HistoryParent com pany, Granum , Inc. was found ed in 1 980 as an im porter and d istributor ofnatural, organic, and m acrobiotic food s in Seattle.With the successful introd uction of C hoice O rganic Teas in 1 989, Granum , Inc. becam e,and rem ains, a m aj force in the d evelopm ent and growth of the organic and Fair Trad e orC ertified ™ tea m arket with national d istribution throughout the natural food s m arket.For twenty years, Granum , Inc. has been sourcing fine organic teas from around theglobe, build ing a worl wid e network of d irect relationships with tea growers and suppliers dof related m aterial s.M any tea com panies outsource their packing, often outsid e the country. C hoice O rganicTeas is one of the few tea crafters that packs its own tea in the U.S.O ur d iversified business includ es our own brand as well as co-packing clients.
  4. 4. C ertifications CERTIFIED ORGANIC The first exclusively certified organic tea company in North America (1989). FAIR TRADE CERTIFIED™ The first Fair Trade Certified™ teas in North America (2001). Instrumental in Fair Trade USA decision to pursue Fair Trade certification process for the tea industry and helped establish the guidelines. NON-GMO VERIFIED First tea crafter to enroll in Non-GMO Project (2009). WIND POWER Since 2003, 100% of our facility’s energy usage has been offset  by renewable energy certificates (RECs) from wind power to support clean energy development. KOSHER CERTIFIED Kosher Certification by Earth Kosher HACCP Certified by BRS Provides a basic assurance to communities and consumers that we have implemented systems to control food hazards.
  5. 5. #1 Sel Black Tea ling
  6. 6. #1 Sel Green Tea ling
  7. 7. #1 Sel O rganic Bl Tea ling ack
  8. 8. #1 Sel O rganic Green Tea ling
  9. 9. “O riginal Line” – C lassic Teas and Trad itional Blend sQ UALITYHand -picked , perfectl balanced , fl y avorful teas m ad e from the bud andfirst two leaves of the tea plantO rganic, Fair Trad e, Non-GM O Verified , Kosher, Gluten-FreeVALUEC om petitively priced d ail d rinking tea yM SRP: $4.69ENVIRO NM ENTALLY FRIEND LY PAC KAGINGBiod egrad able – Unbl eached natural fiber, d ouble-cham ber flow throughtea bags. No stapl – string and tag are attached by a knot. esInd ivid ual l ed paper envelopes. ly abelBox is m ad e from 1 00% recycled paperboard /65% post-consum er content.
  10. 10. “O riginal Line” – Bestsel lers1 ) Prem ium Japanese Green2) Earl Grey*3) English Breakfast*4) O olong5) C l assic Bl ack*6) Pepperm int7) D ecaf Earl Grey*8) J ine Green* asm9) C ham om ile*1 0) Genm aicha* Fair Trad e C ertified ™
  11. 11. avors: “O riginal Line” ExtensionNew Fl Introd ucing four new teas that take you beyond ord inary into a world of flavor. Prem ium Korean Green D ecaffeinated Green M asala Green Rooibos C hai M SRP $4.69
  12. 12. Prod ucts with a C ause
  13. 13. Prod ucts with a C ause
  14. 14. Prod ucts with a C ause Supporting the J ane Good all Institute A well -round ed col lection of flavorful green, black, d ecaf, and herbal teas sourced from four d ifferent continents celebrating the universal passion for tea. M SRP: $4.69
  15. 15. C onvenient, 48-count Shippers Fair Trad e C ertified ™ Tea Shipper Best Sel Tea Shipper lers The Jane Good al Institute Tea Shipper l
  16. 16. “Gourm et Line” – C l assic Bl s with an Epicurean Twist endQ UALITY1 3 d istinctive arom atic selections. Hand -picked , perfectly balanced ,flavorful teas m ad e from the bud and first two leaves of the tea plant.O rganic, Fair Trad e, Kosher, Gluten FreeVALUEM SRP: $5.79ENVIRO NM ENTALLY FRIEND LY PAC KAGINGBiod egrad abl - Unbleached natural fiber, d ouble-cham ber flow through etea bags. No Stapl es.Box is m ad e from 1 00% recycled paperboard / 65% post-consum ercontent.O THER PRO D UC T FEATURESInd ivid ual l ed , air-tight envel ly abel opes
  17. 17. “Whole Leaf O rganics” – Trad itional Bl s and New Favorites endQ UALITYThe largest coll ection of certified organic, Fair Trad e C ertified ™tea pyram id s on the m arket tod ay. C om bines the reward s ofloose l tea with the convenience of a tea bag. Hand - eafpicked , perfectly bal anced , flavorful teas m ad e from the budand first two leaves of the tea pl ant.O rganic, Fair Trad e, Kosher, Gluten FreeVALUEM SRP: $6.49ENVIRO NM ENTALLY FRIEND LY PAC KAGINGBiod egrad able Tea Pyram id s (com m ercial grad e com poster).No staples - string and tag attached ul trasonically.Box is m ad e from 1 00% recycled paperboard / 65% post-consum er content.O THER PRO D UC T FEATURESInd ivid ual labeled , air-tight envelopes ly
  18. 18. “Loose Leaf” – Trad itional Bl s and New Favorites endBULK LO O SE LEAF28 Estate special and Signature Bl s ties end2 lb bagsO rganic, Fair Trad e, Kosher, Gluten FreeFO O D SERVIC E IC ED3 oz. pre-portioned packetsSuitabl for autom atic brewer & paper fil e terYield s 3 gal lonsO rganic, Fair Trad e, Kosher, Gluten Free
  19. 19. M arketing Support• C onvenient Shipper Program• Q uarterly Prom otions with scans• Passive Sam pling Giveaway• C oupons• C ontests• Retail Support Event Participation

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