CBAA Conference 2019: Streaming live! See the slide pack for the Saturday session on how to win donors over on digital from Jeremy Tobias, CEO of GiveEasy

1. CBAA
Community Broadcasting
Association of Australia
Conference 2019
How to create a great customer experience with digital
Digital giving made easy
5 EASY WAYS TO
WIN DONORS
OVER ON DIGITAL

2. Give your donors a seamless experience with the
right fit to convert visitors into donors instantly.
Digital giving made easy

3. Ultimate digital giving suite for charities
• Drag and drop design
• Your own look and feel
• Use your own images,
colour and video
• Mobile responsive design
• Track donation source
• Create unlimited pages
• Setup for regular giving
Beautiful donation
pages
• Automatically fills
donation forms with
name, email and unique
amount for each donor
• Reduces donor drop-off
• One click giving for return
donors
• Quicker, easier and a
better experience
• Full control in sending
your emails thanks to
platform integration with
Mailchimp, Campaign
Monitor, Vision 6 and
more
Crowdfunding &
Peer to peer
Personalised
donations
• Set-up crowdfunding
pages in minutes
• Tailor your page with
video, images and story
• Receive real-time
donations from
supporters and
integrate with SMS
• Track progress of goals
with tally
• Share video content
• Help drive engagement
and create hype
• Consolidate your
crowdfunding to one
page
SMS Donations Giving Days
• Inbound SMS – text a
keyword to donate
• Outbound SMS - send
an SMS to supporters
to donate
• Communicate easily
with fundraisers with
good luck messages
and updates
• Setup a live event
thermometer bar
• Countdown timer to
create urgency
• Live donation tracker
• Custom multiplier for
matched givings
• Comments from
supporters
One-stop digital giving solution for charities

4. Giving is an
experience
We make it easy

5. 60% of donors would give more in
exchange for a more personalised
experience.
In Australia 44% said they would be
willing to donate more for a
personalised experience.
Source: Accenture study, July 2017
Donors want an experience
Why charities
should focus on
donor experience

6. #1: DEVICE: Make giving seamless

7. Donors respond
to a seamless
experience
Create easy, simple and flexible
donation pages.
Mirror your experience for the device your
donor is using.
• Keep it simple on mobile
• Offer the full story on larger screens
Design to suit your
donor on their device.
#1: DEVICE: Make giving seamless

8. Desktop vs. Mobile pages

9. Add PayPal
to your
giving mix
61% of Australians said
charities would raise more
money if they had the
option to donate via mobile.
#1: DEVICE: Make giving seamless

10. #2: CHANNEL: Step into your donors shoes

11. Make every
touch point
matter
Donors will hear about you
from different channels, so be
sure to make your campaign
consistent.
How about adding a smart response
mechanism, to transform your mail to
digital giving.
#2: CHANNEL: Step into your donors shoes

12. Everything starts with
a donation page that
takes your donor on a
journey.
Donation
pages

13. $ 50
Alex
Legend
A.Legend@mymail.com
Pre-filled email
Entirely customisable pages
Add video for impact
Multiple versions
Multiple payment options
Tailored to suit your brand
Greet your donors personally with
pre-filled email.

14. Social media
20
Make it timely.
Create an experience on
social media

15. SMS
Select your keyword
Easy to remember
number
Donate in a few clicks
Super fast giving
Invite the public to
text a keyword to
give.
SAFE
To donate $15 to ASRC go
to: link

16. Alex,
We're still short!
Donate $50 by midnight:
http://donate.oxfam.org.au/
unsSTOP 04xxxxxxxxx
SMS is
now
super
personal
Sender ID: Max 11 characters
Firstname: Use donor’s name
Copy to suit tone and message
Unique gift amount
Remember: With GiveEasy each
link is unique to the donor, with
pre-filled form.
CEO from Oxfam
Name
Copy
Gift amount
Link:
UNS:
Unsubscribe number. Always
included.
Customise your
mobile giving
with highly
targeted SMS
PersonalisedSMS

17. From: KIDNEY HEALTH
Alex, it's a magical time of
the year... Will you help a
child with kidney disease
go to Kidney Kids Camp?
We need your help to raise
the last $37,886. Please
give $50 via [URL] and 100
kids can have 4 days of
unforgettable fun.
To unsubscribe, text STOP to
0428088595
SMS is pre-filled
with donor details
Landing page is pre-
filled for swift giving
Even less content on
landing page
Super fast giving
Support your
campaign with an
outbound SMS.
SMS

18. #3: TRACKING: Track donors at every stage

19. Tracking makes
all the
difference
Do you know where your
donors live online?
Are they moved by your story
on Facebook, or the urgent text
message right at the end of the
campaign?
#3: TRACKING: Track donors at every stage

20. Setup tracking in minutes
Super easy to monitor
Track every
page to see
what works
With GiveEasy, you can
create multiple versions of
your donation pages.
#3: TRACKING: Track donors at every stage

21. #4: GAMIFICATION Makes giving fun!

22. Make it fun to
give and be
part of the
community
There are a few smart ways
to turn up the reward
factor for giving.
AMPLIFY: Gamifiction

23. Smart
countdown
timer
AMPLIFY: Gamifiction
Live thermometer bar:
Dynamically shows % or total
amount
Automatically counts down
Fully customisable

24. Live donation
tracker
AMPLIFY: Gamifiction
Live thermometer bar: Adds
a fun element, that counts up to
the total. Dynamically shows %
or total amount
Automatically counts down
Payment options: Offer more
than one way to pay.
Fully customisable

25. Comments
AMPLIFY: Gamifiction
Live thermometer bar: Adds a fun element,
that counts up to the total. Dynamically shows
% or total amount
Timer automatically counts down
Payment options: Offer more than
one way to pay.
Add comments to build
community

26. Double your
donations
AMPLIFY: Gamifiction
Matched giving amount: Adds a
multiplier to each donation, to match
dollars from matcher
Payment options: Offer more than
one way to pay.
Fully customisable donation page

27. When in doubt…
Add video,
video, video
AMPLIFY: Gamifiction
If there is one gamifying tool to use, then choose to
add a video.
Charities often have lots of video, use it on your donation page.

28. #5: THANKS: Make thanks an experience to remember

29. Say thanks
swiftly and
make it personal
Thank your donors for their
gift, and give them regular
updates on the progress of the
project they are supporting.
#5: THANKS: Make thank you an experience

30. Personalise
at every step
Thank you at donation
On donation screen.
Receipt sent
via email
Give context on how the funds will
help your community.
Follow up with
milestones
You can send a thank
you SMS.
[Firstname], we reached the
$100,000 target for our
Intensive Care Unit upgrade,
which means more critically ill
patients like Erin will receive
the life-saving care they so
desperately need. We just
wanted to keep you up to date,
and let you know that we could
not be more appreciative of
the role our supporters played
in this fantastic result.uns STOP
0417672291
You can now tailor each thank you
stage with GiveEasy.
#5: THANKS: Make thank you an experience

31. Step into digital
with the experts
in giving
Website: www.giveeasy.org
Send us an email: theteam@giveeasy.org