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Webinar 5 Easy ways to win donors over on digital

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We will share quick and easy ways you can implement digital solutions across all your channels to give donors a great experience and raise more funds this tax time.

This webinar is suitable for organisations looking to improve their digital channels.
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Creating a great donor experience builds loyal supporters, so it is vital to make giving memorable on digital. Recent studies show that if donors have a great experience, they will give to multiple projects, share with their friends and convert to loyal supporters.

We will share why creating a great donor experience gets better results, across donation pages, email, SMS and social.

Published in: Government & Nonprofit
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Webinar 5 Easy ways to win donors over on digital

  1. 1. WEBINAR: 5 EASY WAYS TO WIN DONORS OVER ON DIGITAL How to create a great customer experience with digital Digital giving made easy
  2. 2. Give your donors a seamless experience with the right fit to convert visitors into donors instantly. Digital giving made easy
  3. 3. Ultimate digital giving suite for charities • Drag and drop design • Your own look and feel • Use your own images, colour and video • Mobile responsive design • Track donation source • Create unlimited pages • Setup for regular giving Beautiful donation pages • Automatically fills donation forms with name, email and unique amount for each donor • Reduces donor drop-off • One click giving for return donors • Quicker, easier and a better experience • Full control in sending your emails thanks to platform integration with Mailchimp, Campaign Monitor, Vision 6 and more Crowdfunding & Peer to peer Personalised donations • Set-up crowdfunding pages in minutes • Tailor your page with video, images and story • Receive real-time donations from supporters and integrate with SMS • Track progress of goals with tally • Share video content • Help drive engagement and create hype • Consolidate your crowdfunding to one page SMS Donations Giving Days • Inbound SMS – text a keyword to donate • Outbound SMS - send an SMS to supporters to donate • Communicate easily with fundraisers with good luck messages and updates • Setup a live event thermometer bar • Countdown timer to create urgency • Live donation tracker • Custom multiplier for matched givings • Comments from supporters One-stop digital giving solution for charities
  4. 4. Giving is an experience We make it easy
  5. 5. 60% of donors would give more in exchange for a more personalised experience. In Australia 44% said they would be willing to donate more for a personalised experience. Source: Accenture study, July 2017 Donors want an experience Why charities should focus on donor experience
  6. 6. Digital is often the place your donors will give! Make it an experience that matches the rest of your campaign including: • Billboards • TV / Radio • Printed adverts Don’t leave your donors flat on digital You’ve done all this work to make your campaign ready
  7. 7. #1: DEVICE #2: CHANNEL #3: TRACKING #4: MARKETING #5: THANKS WIN YOUR DONORS OVER ON DIGITAL IN 5 EASY WAYS
  8. 8. #1: DEVICE: Make giving seamless
  9. 9. Donors respond to a seamless experience Create easy, simple and flexible donation pages. Mirror your experience for the device your donor is using. • Keep it simple on mobile • Offer the full story on larger screens Design to suit your donor on their device. #1: DEVICE: Make giving seamless
  10. 10. Desktop vs. Mobile pages
  11. 11. Desktop vs. Mobile pages
  12. 12. Bonus: Add PayPal to your giving mix 61% of Australians said charities would raise more money if they had the option to donate via mobile. #1: DEVICE: Make giving seamless
  13. 13. #2: CHANNEL: Step into your donors shoes
  14. 14. Make every touch point matter Donors will hear about you from different channels, so be sure to make your campaign consistent. How about adding a smart response mechanism, to transform your mail to digital giving. #2: CHANNEL: Step into your donors shoes
  15. 15. Adjust the donor experience to suit each channel Donors will hear about you from different channels, so be sure to make your campaign consistent. How about adding a smart response mechanism, to transform your mail to digital giving. Pre-filled emails SMS donationsDonation pages Direct mail Social media
  16. 16. Everything starts with a donation page that takes your donor on a journey. Donation pages
  17. 17. Often, timing for your campaign revolves around your direct mail. Direct mail
  18. 18. Direct mail pack Trackabledonation page Paper Pixel Visit rfds.co/FelicitysFamily
  19. 19. $ 50 Alex Legend A.Legend@mymail.com Pre-filled email Entirely customisable pages Add video for impact Multiple versions Multiple payment options Tailored to suit your brand Greet your donors personally with pre- filled email.
  20. 20. $ 50 Alex Legend A.Legend@mymail.com Hi Alex, Pre-filled email EVEN BETTER $ 50 Alex Legend A.Legend@mymail.com
  21. 21. Social media 20 Make it timely. Create an experience on social media
  22. 22. From: KIDNEY HEALTH Alex, it's a magical time of the year... Will you help a child with kidney disease go to Kidney Kids Camp? We need your help to raise the last $37,886. Please give $50 via [URL] and 100 kids can have 4 days of unforgettable fun. To unsubscribe, text STOP to 0428088595 SMS is pre-filled with donor details Landing page is pre- filled for swift giving Even less content on landing page Super fast giving Support your campaign with an outbound SMS. SMS
  23. 23. WHEN TO SEND YOUR SMS June 30th is a Sunday this year. Option 1: Send on Friday the 28th of June Option 2: Send on Sunday the 30th of June Option 3: Send first half Friday 28th of June Send second half on Sunday the 30th of June
  24. 24. #3: TRACKING: Track donors at every stage
  25. 25. Tracking makes all the difference Do you know where your donors live online? Are they moved by your story on Facebook, or the urgent text message right at the end of the campaign? #3: TRACKING: Track donors at every stage
  26. 26. Setup tracking in minutes Super easy to monitor Track every page to see what works With GiveEasy, you can create multiple versions of your donation pages. #3: TRACKING: Track donors at every stage
  27. 27. Add a pixel for to track gifts or near misses. You can target donors across your social platforms with ease. Set up tracking and retargeting based on where they last visited to mimic the content from that channel – not just a standard donation page – the advert should mimic the current campaign as well. #3: TRACKING: Track donors at every stage
  28. 28. #4: MARKETING: Clever ways to stand out
  29. 29. One click to give from any channel Website • Setup a banner on your home page • Add a popup on your website Mail pack • Setup an easy to give URL straight to your donation page Social • Pin your posts with link to donation page No matter the channel, make sure it is only one click to donate #4: MARKETING: Clever ways to stand out
  30. 30. Clear, visually strong banners on the front page where donors can easily give to your latest campaign are key. • Emotive image • Greets you immediately on home page • Call to action • Links straight to the donation page Banners Leukaemia Foundation (Website banner) #4: MARKETING: Clever ways to stand out
  31. 31. Make-A-Wish (Website banner) #4: MARKETING: Clever ways to stand out Clear, visually strong banners on the front page where donors can easily give to your latest campaign are key. • Website mirrors the entire campaign • Donors follow Archie’s story at each touchpoint • Bold, bright and engaging experience Banners
  32. 32. #5: THANKS: Make thank you an experience
  33. 33. Say thanks swiftly and make it personal Thank your donors for their gift, and give them regular updates on the progress of the project they are supporting. #5: THANKS: Make thank you an experience
  34. 34. Channels to say thanks Donation page thanks On screen Mail is too expensive to say thanks Give context on how the funds will help your community. Email is the obvious channel Read rates are down Send a SMS thank you message Think about other ways to say thank you in a personal way. #5: THANKS: Make thank you an experience
  35. 35. Personalise at every step Thank you at donation On donation screen. Receipt sent via email Give context on how the funds will help your community. Follow up with milestones You can send a thank you SMS. [Firstname], we reached the $100,000 target for our Intensive Care Unit upgrade, which means more critically ill patients like Erin will receive the life-saving care they so desperately need. We just wanted to keep you up to date, and let you know that we could not be more appreciative of the role our supporters played in this fantastic result.uns STOP 0417672291 You can now tailor each thank you stage with GiveEasy. #5: THANKS: Make thank you an experience
  36. 36. BONUS TIP
  37. 37. Live thermometer bar Advanced features Countdown timer Live Comments Take your campaign to the next level with countdown timer, live comments. BONUS: How to wow
  38. 38. #1: DEVICE: Make giving seamless #2: CHANNEL: Step into your donors shoes #3: TRACKING: Track donors at every stage #4: MARKETING: Clever ways to stand out #5: THANKS: Make thank you an experience WIN YOUR DONORS OVER ON DIGITAL IN 5 EASY WAYS BONUS: How to wow
  39. 39. Step into digital with the experts in giving Sign up today to get $50 off of your June spend! www.giveeasy.org/enquire-now-tax-time-2019/

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