Sending a last-minute SMS to donate at tax time is becoming part of fundraising mix for most not for profits, but it can sometimes seem more like voodoo than science.
What strategies actually work? And better yet, which ones will yield the biggest return for your effort?
GiveEasy has spent the last three years working with not-for-profits sending over 1,000 campaigns for small to large organisations.
We have developed a formula to maximise your revenue through sending a last-minute text this tax time. We will run through 5 easy wins all non-profits can implement in 15 minutes to increase SMS donations.
We will also show you examples of SMSes that have yielded great results from Oxfam Australia, Asylum Seeker Resource Centre, St Kilda Mums and Australian Red Cross.
3. GiveEasy has developed a number of products solving genuine pain points for NFPs
Crowdfunding | Peer to peer
• Setup crowdfunding page in
minutes
• Tailor to your page with
video, images and story
• Receive real-time donations
from your supporters via
your page and integrate
with SMS
• Track progress of goals with
tally
• Share video content
• Help drive engagement
• Create hype
• Consolidate your
crowdfunding to one page
Personalised donations
• Automatically fills donation
forms with name, email and
unique amount for each donor
• Reduces donor drop-off
• One click giving solution, if they
have donated on GiveEasy
before
• Quicker and easier for donors as
well as a better experience
• You have full control in sending
your emails. As our platform
integrates with Mailchimp,
Campaign Monitor, Vision 6 and
many others
SMS Donations
• Inbound SMS
Text a keyword to
donate
• Outbound SMS
Send an SMS to
supporters to donate
• Communication
Good luck messages,
messages to
fundraisers
• Live events
Setup a live event
thermometer bar
Beautiful donation pages
• Mobile responsive design
• Drag and drop design
• Your own look and feel
with images, colour and
video
• Track donation source
• Unlimited pages
• Setup for regular giving
Digital giving suite purely for charities
5. Why SMS wins?
98% SMSes read-rate
- Adobe
80% people have
their mobile with
them 20 hours a day
- Adweek
Millennials check their
phones more than 150
times a day - Inc
12. Outbound SMS
donations
Inbound SMS
donations
Text in a keyword
• TV appearances
• Events fundraising
• Social media
• Radio
Hi Alex, you can
help us achieve
zero deaths by
2030 this June.
Last year you
donated $60. Click
here to donate:
https://donate.nb
cf.org.au/xxx
Direct to your supporters
• Tax time
• Double donations
• Giving days
• Urgent appeals or natural disasters
13. Text in a keyword
• TV appearances
• Social media
• Events fundraising
SAFE
To complete your
secure donation to
Asylum Seeker
Resource Centre,
please click here:
https://donate.give
easy.org/xxxxxxx
Text SAFE to
0437 371 371
Inbound SMS donations
19. Create a sense
of urgency.
Send as late as possible.
Don’t be afraid to send on 30th June to
create a sense of urgency.
Particularly with SMS.
WIN # 1
20. WIN # 1
When to send
your SMS
Some factors to consider
1. To send 1 or 2 SMSes?
2. Is there a special day for my
charity or a special
event/Make the most of
double donations
3. How does this SMS tie into
my overall campaign?
21. WIN # 1
WHEN TO SEND
YOUR SMS
30th June is a Saturday this
year, your options are:
Option 1:
(Urgency)
Send on
30th June
Option 2:
(Few days to go)
Send on
28th June or
29th June
Option 3:
(Split test)
Send half
29th June and
30th June
23. Words that
work well
with SMS
Use your characters
to maximise your
impact
Make it easy for your donors to give by
prefilling their name, email and unique
giving amounts to the form.
Be clear who it’s from: CHARITYNAME
Make it PERSONALISED
URGENT
LAST CHANCE
WE’RE STILL SHORT
PLEASE
EMERGENCY
HELP
24. Let the
SMS stand
on its own.
Make sure it has clear
context.
Be clear where the funds are
going, and how donors can help.
WIN # 3
33. Outbound SMS
Donate to Asylum Seeker
Resource Centre
Let Them Stay
Alex
Legend
a.legend@mymail.com
$38
Donation screen
Pre-filled with their name,
email and their last giving
amount.