This document summarizes and compares different online fundraising platforms from Blackbaud including TeamRaiser, Luminate Online, and Online Express. Key advantages of TeamRaiser include fully responsive design for all devices, built-in gamification features, and a guided participant experience. Luminate Online provides robust email marketing, donation forms, and integrations. Online Express is positioned as a simpler solution than Luminate that still offers online fundraising, events, and memberships without coding.

1. SO BRIGHT YOU'LL NEED SHADES:
YOUR FUTURE ONLINE SOLUTIONS

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4. AGENDA
• Peer-To-Peer
• Online Marketing & Fundraising
• Point Solutions
• Q&A
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5. WHO WENT TO THE
“SPHERE OVERVIEW”
SESSION AT 8:30?
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6. Luminate Suite
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$
$
$
CRM Online Marketing Advocacy TeamRaiser
Luminate Analytics Advanced Reports

7. SIMILARITIES TO FAF
• TeamRaiser sits on a platform called Luminate Online.
• Similar to the Sphere platform that supports FAF, all of the
information that is captured by TeamRaiser for registrations,
donations, team memberships, emails, etc is written to the
Luminate Online database.
• This database enables
personalization of recruitment,
coaching and retention emails,
among other things
• Luminate Online integrates
with Luminate CRM and The
Raiser’s Edge for advanced
constituent management

8. FAF PRODUCT UPDATE PROCESS
FAF and TeamRaiser are both 100%
cloud-based. We use Agile methodology,
and do extensive, iterative testing
throughout the release cycle.
With FAF, new feature releases often
“break” custom design code.
With TeamRaiser, releases have no
impact on custom-developed sites using
previous versions.
- New features can be incorporated AFTER the
fundraising / as clients plan for future events.
- Custom-developed sites typically use the API,
and no changes are made to the API in a
release which are subtractive, or change the
nomenclature or data structure.

9. TEAMRAISER: BETTER FOR MOBILE
• 50% of the US public view email and websites on a smartphone or tablet
• FAF has limited mobile capabilities
• TR offers fully responsive design so that the whole site automatically
displays correctly on a computer, tablet, or smart phone.

10. TEAMRAISER: BETTER FOR MOBILE
• In TR, we’re striving to make
100% of the site responsive.
The home page, Participant
Center, and registration and
donation forms automatically
adjust to the device viewing
the page.
• With FAF, donors see a
separate donation page or
registration form when using
a mobile device. The mobile
forms have a reduced set of
fields and features.

11. GAMIFICATION
• Badges require extensive customization with FAF
• TeamRaiser has built in features for milestone badges
that can be awarded for actions like personalizing page,
making a self donation, and reaching a donation threshold.

12. PARTICIPANT CENTER
• FAF participant center landing
page is static, dated
• TR offers a flexible, guided
fundraiser experience
• What to do next? Dynamic
messages guide participants
to fundraising success.
• “Thank These Donors”
• Newsfeed messages with
coaching and event updates
• Set display options for
Personal Page – set to
Private and participate
anonymously
• Personal page, gift history &
address book retained year to
year
• Event ADMINS can easily
update personal page

13. PARTICIPANT CENTER
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WYSIWYG Editor
for
Participant Center

14. TR: REGISTRATION ADVANTAGES
• Captains and participants can reclaim prior
year team
• Cross-event team functionality – same team
can participate in multiple events
• Registration workflow in TR varies by
Participation Type.
- Runners & Walkers can have different options
- Virtual participants do not need to sign waiver.
• Self-donation
focus much
stronger w/TR:

15. RETURNING USER AND “SOCIAL SIGN ON”
• In FAF, registrants easily overlook the “returning user login” link
and use of Social Sign-on tools often leads to the creation of
duplicate contact records, placing a burden on the nonprofit to
dedupe and help participants “link up last year’s donation history”.
• TeamRaiser provides a superior “returning user” registration flow,
better distinguishing “new” versus returning users.

16. MATURE EVENT EMAIL COMMUNICATIONS
• Automated follow-up emails at pre-set intervals following registration
• Target and personalize emails according to achievements attained
• For participants, fully branded email templates in the Participant
Center
• For your staff, “Coaching Email Express”

17. TEAMRAISER GO!
• Combines “best practices”
template with “success
factors” services.
• Get training, email
campaign building,
coaching … all the things
your team needs to
succeed in P2P with
TeamRaiser
• Strong community support
+ free monthly webinars
and campaign kits

18. Luminate Suite
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$
$
$
CRM Online Marketing Advocacy TeamRaiser
Luminate Analytics Advanced Reports

19. LUMINATE ONLINE
Luminate “culture” begins with this concept:
Your overall online fundraising revenue growth
directly correlates to your usable housefile.
Source: Blackbaud’s 2013 O1n9line Benchmark Report
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20. EMAIL CALENDAR: SUPERIOR SCHEDULING
20 Blackbaud
Confidential

21. EMAIL: TESTING CAPABILITIES
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EMAIL TESTING

22. STRAIGHTFORWARD CONDITIONAL CONTENT
A million subscribers
and we can send
750K different
versions of the
same newsletter
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23. RESPONSIVE EMAIL
Desktop Tablet Smartphone

24. DONATION FORMS: LO ADVANTAGES
• Configure Dynamic Ask Levels for every person based on
what you know about their giving history
• Dynamic / responsive layouts
• Superior ability to control design (without JavaScript skills):
- Add sections, re-order and remove sections
- Use WYSIWYG editor to style donations form
• Create & manage page wrappers to support custom looks for
donation forms without CMS
• Report Writer – send out daily report to 15 people. Get all the
fields you need on one report (w/ Sphere there are always a
couple of fields you can’t get on the report)
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25. EXTENSIVELY CUSTOMIZABLE FORMS
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26. UPDATE FORMS WITH WYSIWYG EDITOR
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27. LUMINATE COMMUNITY
• Show screen shot of kits
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28. KITS
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29. BLACKBAUD MERCHANT SERVICES
• Sphere and FAF use an older payment processing
service called Blackbaud Payment Services
• LO and TR integrate with the newer offering, Blackbaud
Merchant Services (BBMS)
- Credit Card Updater service for recurring gifts
- Premium Fraud Management service
- Weekly disbursement of funds
- Direct access to transactions in your BBMS account
- Manage your own chargebacks
- Use Blackbaud Mobile Pay to take donations on
smartphones and tablets, sell onsite registrations and check
in event guests with RE Event app
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30. INTEGRATION WITH THE RAISER’S EDGE
• “Third generation” builds
on long experience
integrating RE with online
applications.
• More frequent intervals –
polls for updates every 5
minutes
• Set up rules for auto-processing
of gifts
• RE queries pushed close
to real time to LO for
emailings
• Discuss exact technical
specifications with your
account manager

31. LUMINATE ONLINE GO! PROGRAM
The GO! program adds a year of expert strategy, consulting and
training for a structured path to success with Luminate Online.
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Luminate Online Go! Program
EMAIL MARKETING AUTOMATION
SMART DONATION FORMS
ENGAGEMENT FACTORS (SCORING)
CALENDAR EVENTS
eCOMMERCE
CONSTITUENT 360
GROUP CONSULTING WEBINARS
BEST PRACTICES FOR RESULTS
TOOLS TRAINING + RESOURCE CTR
PRODUCTION SERVICES
COMMUNITY SUPPORT
ANALYTICS & BENCHMARKS

32. ONLINE EXPRESS
Online
Donations
Blackbaud Confidential 32
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Event
Registrations
Membership
Management

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Raiser’s Edge or
standalone
management console
Your Website
A 21st Century Solution

34.  Simple Online Fundraising
• Design and embed forms
• Single / recurring gifts
• Corporate / anonymous gifts
• Honor / memorial gifts
• Self service support
• “Thank You” email editor
 Smart Email Marketing
• Email templates
• “Drag and drop” editing
• Dynamic list management
• Email performance dashboard
• Collect email addresses
• Users can re-subscribe after
they opt-out of emails
 Integrated Event Registrations
• Paid and free event registrations
• Anonymous registrations
• Participant attributes
• Additional donations
 Modern Membership
• Purchase memberships
• Gift of membership
• Additional donations
• Single step form
• “Magic Links” to a membership
type from an email or web page
A 21ST CENTURY SOLUTION
 Desktop and mobile friendly
 Deep integration to The Raiser’s Edge

35. ADVANTAGES OVER EMARKETING BASIC
 Intuitive DIY interface – no services or training needed
 Quickly install and provision Online Express
 Design responsive emails using an intuitive drag-and-drop tool
• You’ll never even see any HTML or CSS code
• Pre-designed templates are included
 Uses Blackbaud Merchant Services (BBMS)
 Add mobile-friendly donation forms directly on your website
• No awkward standalone pages or CMS features
 Donors never leave your website
 Download transactions and process them directly into The
Raiser’s Edge
• No import/export to integrate data with The Raiser’s Edge
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36. EMAIL DASHBOARD
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37. EMAIL CREATION WITHOUT CODE
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38. GREAT LOOKING EMAILS
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39. EASY EMAIL STATS
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40. SIMPLE DONATION FORM SETUP
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41. DONATION DASHBOARD
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42. INTUITIVE EXPERIENCE
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43. QUESTIONS?
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44. THANK YOU!