I want explain about the brand shoes

1. Submitted in the partial fulfilment for the paper BBA -407 Survey Report & Viva
A COMPATIVE STUDY ON BRANDED AND NON BRANDED
SHOES
submitted to: submitted by:
NIDHI MAM RAEES KHAN
SBM SIILAS BBA/IV/A/26

2.  PREFACE
 Scope of study
 Objective of the study
 AGE
 GENDER
 EDUCATION LEVEL OF RESPONDENT
 What shoes you preferred
 Which brand you prefer
 Are you satisfied with the price range of preferred brand and non brand
 If the price of your preferred brand increases will you purchase again
 What factors influence you to go for particular brand
 Do you normally switch over the brand
 Does the adverting play any role in selection of brand of shoes
 Are you willing to buy the preferred brand at lower price with negligible quality
 Will you purchase another brand of same quality with less price
 Do you think weight is a factor for choosing brand and no brand shoes
CONTENT

3. CONT……
 What range you prefer in branded and non branded shoes
 Why you prefer particular brand
 Which is the most important element when you select shoes
 What are the main factors if you switch to buy the shoes of another brand
 While buying, do you consider environment friendliness in shoes
 FINDING
 SUGGESTIONS
 CONCLUSION

4. PREFACE
 The survey study on CONSUMER BEHAVIOUR
ON BRANDED AND NON-BRANDED SHOES has
been conducted to observe the preferences of
consumers. This system of education is
highly appreciated as it provides the students with
an opportunity to acquaint them with the outside
world. The practical work helps the students to
view the real business world closely, which
in turn widely influences their conception and
perception.

5. Scope of study
 The whole analysis of branded and non branded shoes
show that maximum number respondent shown their
interest on branded shoes as cohere to non branded
shoe because branded shoes give you Comfort,
durability and feeling of brand with wide verity like
formal causal sport, jogging ,athletic etc. With all such
feature and verity. Maximum respondent show their
interest on branded shoes because they satisfy there
needs.

6. Objective of the study
 To know the personal views of the people regarding
various branded and non branded.
 To study which branded and non branded shoes are mostly
preferred by people as per their choices.
 Comparison between various branded and non-branded
shoes.
 Find out factors influencing the people at time of purchasing
shoes such as Quality , Durability , Variety, Price , And Use
in Sport shoes.

7. CONT…
 The main objective of study is to draw concrete
conclusions about the differences in consumer
shopping behaviour and perception in case of foreign
brands and local brands.
 To study the reasons for consumer preference of global
brand over the local ones.
 To find out the product attributes that are mostly
considered by consumer when buying a brand and the
importance given to the attributes.

8. AGE
 Analysis indicate that out of 50 respondents 41
persons belongs to age group below 20 and 8 persons
belongs to age group between 21-30 and remaining
persons are belongs to age group of above 30.
 Teenagers mostly like a branded shoes and some
people like an non-branded shoes.

9. 82%
16%
2% 0%
RESPONDENTS
below 20 years
21 and 30 years
31 to 40 years
above 40 years

10. GENDER
 Analysis indicate that out of 50 respondents 43
persons are male and 7 is female.
 Males are mostly like a branded shoes and non
branded shoes but female no like as compare to males.
Because of that males wears a shoes in daily life but
females are not wear shoes. Therefore female are not
like to wear shoes.

11. 86%
14%
RESPONDENT
MALE
FEMALE

12. EDUCATION LEVEL OF
RESPONDENT
 studies revealed that 50% respondents are 12th and
they prefer to wear branded shoes. There are 36%
persons are under graduate and they also wear
branded shoes. Reaming 14% respondent are prefer to
wear non branded shoes

13. 0
5
10
15
20
25
30
10TH 12TH U.G P.G

14. What shoes you preferred
 it is analyzed that 82% peoples prefer to wear branded
shoes and these shoes are mostly referred by youngster
and teenager and professionals.
 18% peoples prefer to wear non branded shoes just
because of some reason which is as below.
 Income level
 High price of branded shoes
 Another reasons

15. 82%
18%
RESPONDEDT
Branded
Non Branded

16. Which brand you prefer
 the image of the brand affects the purchasing decision;
study concludes that NIKE is popular brand among
other brands and 38% respondents using it.
 There are 20% customers wearing ADDIDAS shoes,
16% wearing REEBOK shoes and 12% wearing non
branded shoes, There is 14% respondent wearing other
shoes.

17. 0
2
4
6
8
10
12
14
16
18
20
NIKE ADDIDAS REEBOK NON-BRANDED ANY OTHER
NIKE
#REF!
REEBOK
NON-BRANDED
ANY OTHER

18. Are you satisfied with the price range of preferred
brand and non brand
 Analysis shows that 70% respondents satisfied with
price range and 16% are not satisfied with price range
of particular branded and non branded shoes and
remaining 14% are no comment on price.

19. 0
5
10
15
20
25
30
35
40
YES NO NO COMMENT
PRECENTAGE 70% 16% 14%
RESPONDENT 35 8 7
Axis
Title
PRICE RANGE

20. If the price of your preferred brand increases
will you purchase again
 Analysis shows that 54% respondent change their
purchasing decision if there is any increase in price
and 54% go with any other brand and change
purchasing decision.
 28% respondents are will be buy a same brand
whether price increase or not.
 18% respondent will be buy a cheaper brand when the
price is increase.

21. 28%
18%
54%
RESPONDENT
SAME BRAND
CHEAPER BRAND
ANY OTHER BRAND

22. What factors influence you to go for particular
brand
 Studies reveals that Quality of shoes is very impotent
factor which influence mostly any brand and non
brand shoes 68% respondent go with quality of the
shoes and 16% go with the variety of shoes and 14%
durability of shoes , 8% go with the price of shoes.
 Quality of shoes is very impotent factor for shoes
because every customer go with the quality.

23. 0
5
10
15
20
25
30
35
FACTORS INFLUENCE
QUALITY DURABILTY PRICE VARIETY ANY OTHER

24. Do you normally switch over the brand
 Study indicates that 54% customer is not loyal a
particular shoes, any changes is happen with brand he
or she switch to any other brand.
 46% customer is loyal a particular brand, any changes
is happen or not he or she cannot change its decision.

25. 54%
46%
SWITCHERS
YES NO

26. Does the adverting play any role in selection of
brand of shoes
 To measure the effective of advertisement it is
necessary to know the effect of advertisement on the
consumer , as study indicates 64% are those whose
purchasing decision is affects by advertisement and
36% respondent’s decision is not affects by
advertisement.

27. 64%
36%
ADVERTISEMENT
YES
NO

28. Are you willing to buy the preferred brand
at lower price with negligible quality
 Analysis shows that 64% respondents not change
their purchasing decision when product is sale at
lower price with the negligible quality.
 36% respondent is change a opine when product is
selling at lower price with negligible quality.

29. 0
5
10
15
20
25
30
35
YES NO
YES
NO

30. Will you purchase another brand of same
quality with less price
 Analysis show that 72% respondent buy a shoes at less
price with the same quality because everybody went to
buy shoes at lower price with the same quality and
28% respondent not buy shoes at lower price with
same quality.

31. 72%
28%
RESPONS
YES
NO

32. Do you think weight is a factor for choosing
brand and no brand shoes
 Analysis shows that 60% Respondents when they buy
a shoes weather it is a branded or non branded every
customer choosing Weight factor when they buy a
shoes .
 40% respondents is not look upon the weight factor
when they buy a shoes.
 Weight factor is not influence these above kind of
customer.

33. 60%
40%
RESPONS
YES
NO

34. What range you prefer in branded and non
branded shoes
 Data indicate that 42% respondent belongs to price
range of RS.2000-3000 and 32% fall between RS.
3000-4000.
 there is 16% respondent fall between price ranges of
RS.4000-6000.and another 2% come under price range
of RS.6000-10000.
 And 8% categories come in price range of any other
range option.
 Low price is preferred to buy non branded shoes

35. RS.2000-3000 RS.3000-4000 RS.4000-6000 RS.6000-10000 ANY OTHER
RESPONDENT 21 16 8 1 4
PERCENTAGE 42% 32% 16% 2% 8%
0
5
10
15
20
25

36. Why you prefer particular brand
 Analysis shows that 82% respondents choose a
particular brand just because of the comfortable.
 Every customer need comfortable and 14%
respondents choosing a particular brand just because
of social status and 4% customer choosing a particular
product just because of brand value of particular
product.

37. SOCIAL STATUS BRAND COMFORTABLE ANY OTHER REASON
RESPONDENT 7 2 41 0
PRECENTAGE 14% 4% 82% 0%
0
5
10
15
20
25
30
35
40
45

38. Which is the most important element when you
select shoes
 Studies reveals that brand, quality, price, packing,
comfort, personality and other elements are working
in selecting of shoes.
 Every customer requires less price and high quality of a
product.

39. 0
2
4
6
8
10
12
14
16
18
RESPONDENT
PERCENTAGE

40. What are the main factors if you switch to buy
the shoes of another brand
 Analysis show that 48% customer go with the quality
of product.
 If any brand is not provide a good quality then
customer is switch to any other brand.
 In case of price the condition is same if any company
is increase the price then customer switch to any other
brand and all the condition based on these ans.

41. 0
5
10
15
20
25
30
QUALITY PRICE INNOVATION ADVERTISEMENT ANY OTHER
RESPONDENT
PRECENTAGE

42. While buying, do you consider
environment friendliness in shoes
 When I obverse that 70% respondent is very friendly
with the environment.
 He or she is not wear which shoes which affect the
environment and very harmful for environment.
 30% respondents are not friendly with the
environment.
 He and she does not wary about environment.

43. 70%
30%
RESPONDENT
YES
NO

44. FINDING
 Consumer reaction suggested that branded shoes is the
market leader in whole world.
 Nike is the marker leader among all its close counterparts in
sport shoes and apparel segment.
 Nike has been major competitor for Adidas and Reebok.
 The new stuff of the Nike is attracting the consumer more
which might lead Nike at top spot in the pack in coming
financial year.

45. CONT….
 Consumer is not showing that kind of craze in action
for past few years.
 64% respondents take their buying decision after
considering the advertisement of brand.
 Most of respondents prefer to purchase shoes from
exclusive showrooms.
 Businessman, serviceman, and professionals prefer to
wear formal shoes because of status and students like
to wear only sports and casual branded shoes.

46. SUGGESTIONS
 Department stores are the prime sales and marketing
channel for branded shoes.
 In addition, store decoration and product displays
should be designed to create a strong first impression.
 Seasonal promotion campaign, like special discounts
and advertisements, could be employed. new line of
collection should be introduced for festivals
 The price of branded shoes must be reduced to
increase sales.

47. CONCLUSION
“THE BOTTOM LINE” OF THE MARKET RESERCH
SPEAKS THAT BRANDED SHOES IN INDIA HAS
BEEN INCRESING ON DAY BY DAY BASIS.
TAHT SOUNDS GOOD FOR INTER NATIONAL AS
WELL AS DOMESTIC MARKET