SIP Project Presentation on GPS-based vehicle tracking and fleet management solution Presented by Soumitra KiskuIAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT PUNE 2011-2013
ObjectivesThe followings are the objectives of my research project…• To know the awareness about vehicle tracking system• Measuring customer satisfaction in terms of product, services, pricing• Identify the potential customers for vehicle tracking system in Pune• To know how vehicle tracking system is helping Tours and travels, Transporters, Logistics companies, Heavy vehicle owners, Car showrooms and schools.
• Advantage and Disadvantages of Vehicle Tracking System
Research Methodology• Types of research: Exploratory & Descriptive research• Method of data collection: Questionnaire Telephonic Interview• Sampling Unit: Tours and travels, Transporters, Logistics companies, Heavy vehicle owners, Car showrooms, Schools, Cab services• Sample Size: Internal Customer survey: 18 (12 customers are selected for the analysis) Market research for new customers: 232• Techniques for analysis Graphical Method
Data analysis and findings Internal Customer Satisfaction Survey Result Overall Satisfaction Rate with Product and Customer Service 0% 0% 0% 0% 0% 0%100% 8.33% 8.33% 8.33% 16.67% 16.67% 16.67%90% 16.67% 16.67%80% 50% 41.67%70%60% 50% 58.33% 41.67% 66.67%50% 66.67%40% 33.33% 41.67%30% 25% 25%20% 25%10% 16.67% 16.67% 8.33% 8.33% 8.33% 8.33% 0% 0% Product Price Customer Handling of Staffs Product Overall design & Support Complaint Knowledge Quality Function Very Satisfied Somewhat satisfied Average Somewhat Dissatisfied Very Dissatisfied
People heard about VTS % of people heard about VTS 98.71%100% 90% 80% 70% 60% 50% 40% % of people heard about VTS 30% 20% 10% 0% 1.29% Yes No Yes No No. of Respondent 229 3 In Percentage 98.71% 1.29%
People using VTS % of people using VTS 92.24%100%90%80%70%60% % of people using VTS50%40%30%20% 7.76%10% 0% Yes No Yes No No. of Respondent 18 214 In Percentage 7.76% 92.24%
People knows how VTS can help their business % of people knows how VTS can help their business Not exactly 22% No 17% Yes 61% Yes No Not exactly Yes No Not Exactly No. of Respondent 131 36 47 In Percentage 61.21% 16.82% 21.97%
Observations• Customers are very satisfied with the product and services.• Owners of the vehicles are now very much dependable on tracking their vehicle.• Those who are satisfied with the product and services, they are willing to install VTS.
Suggestions / Recommendations:a) Company should be more customers centric.b) Company should take some initiative to create in depth awareness among their potential customer so that company can easily get new customers.c) Company should also take hard selling technique to sell their product and services.d) Company required more executives to handle the customers and deals.e) Company should provide better services to delight their customers.