This document presents results from a survey comparing financial behaviors and attitudes of Gen-Y (ages 20-34) and non-Gen-Y individuals. It includes data on demographics, education levels, employment status, effects of the recession, and use of various financial products like mortgages, auto loans, credit cards, and savings vehicles. The survey aimed to understand key differences between Gen-Y and other generations.

1. Gen-Y Survey
CUNA Lending Council Conference, 2012
Research Performed By:
Brooke Cummings, Laura Eblen, Mike London, Jennifer Pollastro, Matt Vance, Abbey Welch

2. Sample Age Distribution
Age Distribution
50
45
40
35
30
Frequency
25
20
15
10
5
0
20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 +
Age Band

3. Geographic Distribution
Number of Responses
20
4
1

4. Level of Education
Education
100.00%
90.00%
80.00%
70.00%
60.00% Vocational
No Response
50.00% Masters
High School
40.00%
Bachelors
Associates
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y

5. Employment Status
Employment
100.00%
90.00%
80.00%
70.00%
60.00%
Unemployed
50.00% Student
Part Time
40.00%
Full Time
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y

6. Were you, or someone you know affected by the Recession?
Loss of Job? Bankruptcy
100.00% 100.00%
80.00% 80.00%
60.00% 60.00%
40.00% 40.00%
20.00% 20.00%
0.00% 0.00%
Gen-Y Non-Gen-Y Gen-Y Non-Gen-Y
Foreclosure/Short Sale? No Affect?
100.00% 100.00%
80.00% 80.00%
60.00% 60.00%
40.00% 40.00%
20.00% 20.00%
0.00% 0.00%
Gen-Y Non-Gen-Y Gen-Y Non-Gen-Y
Yes No

7. Mortgage Loan Usage
Mortgage Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Mortgage Loan
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y
1 2 3 4 5 6 7 (blank)
Yes No 1 is “Not Likely”, 7 is “Very Likely”

8. Auto Loan Usage
Auto Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Auto Loan
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y
1 2 3 4 5 6 7
Yes No 1 is “Not Likely”, 7 is “Very Likely”

9. Student Loan Usage
Student Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Student Loan
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y
1 2 3 4 5 6 7 (blank)
Yes No 1 is “Not Likely”, 7 is “Very Likely”

10. Credit Card Usage
Credit Card
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Credit Card
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y
1 2 3 4 5 6 7 (blank)
Yes No 1 is “Not Likely”, 7 is “Very Likely”

11. Personal Loan Usage
Personal Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Personal Loan
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Gen-Y Non-Gen-Y
1 2 3 4 5 6 7 (blank)
Yes No 1 is “Not Likely”, 7 is “Very Likely”

12. Non-Traditional Loan Usage
Non-Traditional (Friend/Family) Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Non-Traditional (Friends/Family) Loans
80
70
60
50
40
30
20
10
0
Gen-Y Non-Gen-Y
1 2 3 4 5 6 7 (blank)
Yes No 1 is “Not Likely”, 7 is “Very Likely”

13. Payday Loan Usage
Payday Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
Payday Loan
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Gen-Y Non-Gen-Y
1 2 6 7 (blank)
Yes No 1 is “Not Likely”, 7 is “Very Likely”

14. Savings Vehicle Usage
Savings Certificates of Deposit
100.00% 100.00%
80.00% 80.00%
60.00% 60.00%
40.00% 40.00%
20.00% 20.00%
0.00% 0.00%
Gen-Y Non-Gen-Y Gen-Y Non-Gen-Y
IRA/401k Stocks/Bonds/Investments
100.00% 100.00%
80.00% 80.00%
60.00% 60.00%
40.00% 40.00%
20.00% 20.00%
0.00% 0.00%
Gen-Y Non-Gen-Y Gen-Y Non-Gen-Y
Yes No

15. Why do they save?
Emergency/Rainy Day Fund Savings for Big Purchases
100.00% 100.00%
80.00% 80.00%
60.00% 60.00%
40.00% 40.00%
20.00% 20.00%
0.00% 0.00%
Gen-Y Non-Gen-Y Gen-Y Non-Gen-Y
Retirement Does Not Save
100.00% 100.00%
80.00% 80.00%
60.00% 60.00%
40.00% 40.00%
20.00% 20.00%
0.00% 0.00%
Gen-Y Non-Gen-Y Gen-Y Non-Gen-Y
Yes No