It start with YOU! 6 tips on how to build an innovative culture with diversity
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HR & WORK It starts with you. Business steps for improved diversity in the workplace GETLINKS, Djoann Fal, CSO & Co-Founder
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It start with YOU! 6 tips on how to build an innovative culture with diversity
- 1. 17 October 2019, FUTR Summit, Singapore. It starts with: YOU. How adaptive companies achieve diversity in the workplace & just win.
- 2. Are you winning the talent acquisition war for high-performing teams? Maybe your employees are not the issue, but your “teams setup” what make you lose today.
- 3. • French, halfrican, living in Asia. • Started coding at 14 yo. • Forbes 30 under 30. I like future of work, climate change and education. • Youngest Series A foreign founder in SEA • CEO of GetLinks Inc, 100 employees, 4 markets, multi million dollars business. • HoldCo in California, aiming to build as Asia’s largest marketplace for technology professionals. Hi, I’m Djoann Fal People like to call me “cool nerd”, or a Human of tech.
- 4. GLOBAL DATABASE OF 500,000 TECH TALENTS ACROSS ASIA 32% Developers 16% Digital Marketers 11% Designers Weekly refreshed batch of 38,000 tech talents open for opportunities across Asia. 3D
- 5. A COMMUNITY OF 500,000 “TECH TALENTS” 200+ Events in 4 years.
- 6. We are creating the new operating system for the 21st century’s workforce For Tech Talents to be automatically introduced to multiple relevant interviews opportunities For Companies to seamlessly connect to vetted tech talents via our predictive matching algorithm.
- 7. GetLinks is a platform connecting tech talents to opportunities across Asia We support people to build their skills, connections, teams and careers
- 8. 3000+ clients last 4 years Industry leading investors
- 9. But today I’m not here to talk about GetLinks, I’m talking about what i have seen last 5 years…
- 10. Winning technology companies are growing in value almost 3X faster now vs. the early part of this century. Leading consumer tech startups are growing market cap at more than $600m per year. Leading enterprise companies are growing market cap at more than $100m per year. “Organizational Darwinism” Less than 1% of VC-backed technology companies are ever worth $1B or more.
- 11. A 6 year-old company that is not worth $500m today, will likely never be worth a $1 billion.
- 12. And will never become “A Category King”
- 13. What is common point on these 3 things?
- 14. They built an international diverse community to support their product.
- 20. 5 Business steps for improved diversity in the workplace #1
- 21. #ADAPTIVE MINDSET Arthur Schopenhauer 1788-1860.
- 23. Microsoft Store
- 24. Apple Store
- 26. “We F*cked Up” “Why did the world need another Facebook” Chris Messina, Former Googler
- 27. The companies that designs a community are best positioned to dominate it.
- 28. And yet, the rewards for the winners are proven.
- 29. 2 Know your inclusive communities heroes and statistics. #1
- 30. # Company name Market Cap ($Bn) Velocity ($Mn / Yr) Company Age (Yrs) 4 Snapchat 10.0 3,765 2.7 5 Twitter 22.4 3,091 7.3 6 LinkedIn 28.5 2,195 13.0 7 Airbnb 10.0 1,589 6.3 8 Workday 15.3 1,527 10.0 9 Dropbox 10.0 1,377 7.3 10 Pinterest 5.0 1,144 4.4 11 Square 6.0 1,042 5.8 Analysis of 11 Super Unicorns 1 2 3 Facebook Market Cap: $214.6Bn Velocity: $19,513M/Y Company Age: 11.0 Uber Market Cap: $40.0Bn Velocity: $6,730M/Y Company Age: 5.9 WhatsApp Market Cap: $21.8Bn Velocity: $4.247M/Y Company Age: 5.1
- 31. What is common point on these 3 companies?
- 32. They built an international diverse community to support their product.
- 34. Know your Cultural Contact Lens. Play with it.
- 35. 3 Know how to win. Tactical approaches on how to increase your odds. #1
- 36. How do you increase the odds?
- 37. We are living in a world where “Better” doesn’t help us play bigger Only “Better” & “Different” Matter
- 39. Introducing Inclusive community Design The discipline of creating and monetizing communities.
- 40. The company that designs the community, is best positioned to dominate the consumers minds. Def. : Inclusive community
- 41. (1) Introduce a totally new product/service to the market via an existing community (2) Introduce existing product/service and create a community around it (3) Gather global ambassadors and teams to distribute your product and improve it. How? To be Inclusive community
- 42. Winners do not leave their category to odd.
- 43. 4 Clearly communicate your inclusive community strategy to your team. #1
- 44. Inclusive Community design requires a shift in thinking.
- 45. Adaptive companies Winning today requires 3Dimensions of efforts
- 47. Company Design: How you want you organization to work. Product Design: How you want your technology to work. Community Design: How you want your market to work.
- 48. Inclusive Community Design execution Traditional Strategy Community Design Strategy • Focus on products & sales • Existing TAM • Known problem • Sales / mktg push • Product plans • Partners • Focus on product, sales & category • Community potential • New problem for defined community • Community Market pull • Community blueprint • Community ecosystem
- 49. Marketing Vs. Inclusive Community Design Marketing Inclusive Community Design • Compete for share • Compete for market cap • Existing competition • Capture demand • Messaging • Evangelize features • Attack competitors • Create new community • Create new community core values • No competition • Create community market pull • Community Point of View • Community Evangelize the product • Community Attack outsiders
- 50. 5 Focus your efforts on the right pool of talents. #1
- 51. Winners take control over the development of a new talent market.
- 53. 828M Millennials in Asia. A lot of Potential Adaptive Talents in this region. World Largest workforce opportunity. Huge pool of talents to be adapted with digital literacy and 21st century skills. HUGE APAC WORKFORCE TO CONQUER
- 58. 6 Diversify yourself. Innovate yourself. Be “weird”. #1
- 59. Too much is at stake to leave the category to chance.
- 60. Become an inclusive community company, Build communities to Dominate the market.
- 61. 6 Tips on how to build a diverse culture in 2020 Summary: 1. Acknowledge existing inclusive communities failures 2. Know your inclusive communities heroes and statistics. 3. Know how to win. Tactical approaches on how to increase your odds. 4. Clearly communicate your inclusive community strategy to your team. 5. Focus your efforts on the right pool of talents. 6. Diversify yourself. Innovate yourself. Be “weird”.