This document summarizes a catchment survey conducted at Big Bazaar retail store in Raipur, India. Key findings include: - The core catchment population is predominantly Hindu, between the ages of 25-35, with a monthly income below Rs. 30,000. - Most shoppers purchase home products once a month or once every three weeks and prefer local kirana stores over Big Bazaar. - Big Bazaar's Wednesday Bazaar and Sabse Sasta Din offers are most well known through newspaper and TV advertisements. - When shopping at Big Bazaar, customers enjoy the variety of products and value for money most. The document provides suggestions such as offering competitive prices, expanding furniture options,

1. Prepared By-
CHANDRESH SHAH
CATCHMENT SURVEY AT
BIGBAZAAR(RAIPUR)

2.  Meaning of Retailing
 Retail is usually classified by type of products as
follows:-
-Food products
-Hard goods or durable
-Soft goods or consumables
Retailing

3.  5th Largest In The world
 Fastest Growing Sector In Indian Economy
 largest Source Of Employment After Agriculture
 Generating More Than 10% Of India’s GDP
 Mainly Divided In Two Types
-Organized sector
-Unorganized sector
Indian Retail Market

4. Retail format available in India
Mono/ exclusive
branded retail
Multi branded retail Convergence
retail outlet
Exclusive showroom
either owned by
franchised out by
manufacturer
Usually have display
on most of
convergence as well
as consumer/
electronic products
including
communication and
IT goods
Focus on particular
product category or carry
most of brands available
One stop shop for
consumers, many
product line different
brands on display
Consumers get to have
more choices as many
brands on display
Complete range available
for given brand, certified
product quality

5. Leisure 2009-10
(In Rs. Cr)
2010-11est
(In Rs. Cr)
Growth %
(2010-11)
2011-12est (In
Rs. Cr)
Growth %
(2011-12)
Total Retail Market 21000 24570 17 28993 18
Organized retail market 3665 4344 19.5 5191 19.5
Organized market
share %
17.3 17.7 17.9
Unorganized market
share %
82.7 82.3 82.1
Market Share of Leisure goods

6.  Founder and Group CEO - Kishore Biyani
 “rewrite rules, retain values”
 More than 85 cities and 60 rural locations across the
country
 15 million square feet of retail space
 220 million customers each year
About Future Group

7. Brands under Future Value Retail

8.  launched in September, 2001
 The inspiration behind this -Saravana Stores
 ‘Naye India Ka Bazaar’
 Strategy of big bazaar:-
-India one
-India two
-India three
About Big Bazaar

9.  Wednesday Bazaar
 Sabse Sasta Din
 Maha Bachat
 The Great Exchange Offer
Innovations by Big Bazaar

10.  Launched in 2003-04
 Two storey building, Covering almost 85000 sq. Ft.
 Currently having 240 employees
 Location:-
Address: - Ground Floor & 1st Floor, Ahmedabad City Mall
Kankaria Road, Raipur, Ahmedabad,
Contact no: - 079 30282020
Big Bazaar (Raipur)

11.  To perform a catchment analysis for identifying customer
for Big Bazaar
 Types of catchment population of that area
 Understanding the buying preference of the catchment
population
Objectives Of Survey

12.  catchment area
 Source of the data
 Sample size
 Sampling method
 Research Instrument
Research Methodology

13. Core Catchment Extended catchment
Male 80 75
Female 20 25
Total 100 100
Analysis

14. Core catchment Extended catchment
18-25 6 11
25-35 36 50
35-50 51 31
50 & above 7 8
Total 100 100
Age Group (%)

15. Core catchment Extended catchment
<10000 12 4
<20000 48 33
<30000 24 38
>31000 17 26
Total 100 100
Monthly Income (%)

16. Core catchment Extended catchment
Hindu 50 58
Muslim 33 8
Christian 6 14
Others 11 19
Total 100 100
Religion (%)

17. Core catchment Extended catchment
SSC 22 12
HSC 34 23
Graduate 34 44
Post-Graduate 5 15
Uneducated 5 6
Total 100 100
Educational Qualification(%)

18. Core catchment Extended catchment
Private job 6 7
Govt.job 26 36
Business 68 56
Total 100 100
Profession(%)

19. Core catchment Extended catchment
Once a week 22 26
Twice a week 10 7
Once in three week 29 36
Once a month 39 31
Total 100 100
Frequency of purchasing home products(%)

20. Core catchment Extended catchment
Big Bazzar 164 175
D'mart 0 51
National handloom 58 127
Local kirana store 205 210
Total 427 563
Store preference for buying home
products

21. Core catchment Extended catchment
Once a week 14 16
Once in three week 35 28
Twice a week 4 6
Once in a month 23 22
Never 2 7
Rarely 23 20
Total 100 100
Frequency of visiting Big Bazaar(%)

22. Core catchment Extended catchment
<500 20 21
<1000 51 44
>2500 29 34
Total 100 100
Budget Spending On Home Products(%)

23. Core catchment Extended catchment
Two wheeler 58 60
Four wheeler 4 10
Both 26 22
None 12 7
Total 100 100
Vehicle(%)

24. Core catchment Extended catchment
News paper 188 179
Leaflets 0 0
Hoardings 74 102
Word of mouth 86 76
TV ads 129 160
SMS 0 0
Never 2 0
Total 479 517
Media

25. Core catchment Extended catchment
Mahabachat 83 110
The great exchange
media 51 118
The great indian kitchen
festival 48 51
Sabsesaste din 159 158
Wednesday bazaar 208 227
Monthly bachat bazaar 66 89
None 28 19
Total 643 772
Heard About Special Offer?

26. Core catchment Extended catchment
Mahabachat 10 48
The great exchange
media 3 41
The great indian kitchen
festival 11 23
Sabsesaste din 110 61
Wednesday bazaar 180 158
Monthly bachat bazaar 43 52
None 73 67
Total 430 450
From which offer you shopped most?

27. Core catchment Extended catchment
Great discount on
products 32 35
Variety of
products(range) 138 127
Value for money 18 30
One stop for all sopping 88 97
Don’t know 31 29
Total 307 318
What do you enjoy most about big bazaar?

28.  Major population is Hindu
 Education level
 Purchase once in a month or once in three week
 Kirana store is more comfortable
 News paper & TV adds
 Most heard offer is Wednesday Bazaar
Findings

29.  Competitive Price
 Furniture Department
 Aware People About Big Bazaar
 Advertisement Change
 Offer Innovations
 Feedback Form
Suggestions