Big Bazaar is India's largest hypermarket retail chain. It has over 1500 stores across India serving over 16,000 pin codes. The retail industry in India is growing rapidly due to factors like favorable demographics, rising incomes, and urbanization. Big Bazaar targets upper middle class customers, especially working women. It focuses on providing quality products at low costs with large discounts. To maintain its competitive advantage, Big Bazaar emphasizes developing core competencies in areas like product selection, delivery network, and customer service.

1. RETAIL INDUSTRY ANALYSIS(BIG BAZAAR) Presentation By- LagnajitAyaskantSahoo SomyaRanjanPattanayak Priyanka Raj Sanat Rout

3. Key Players

4. Key Drivers of change(PESTEL, Diamond Analysis)

6. Stake Holder Analysis

7. Value System

8. Resource Analysis

9. Competitive StrategyConclusion

10. Industry Size India’s top retailers are largely lifestyle, clothing and apparel stores This is followed by grocery stores Following the past trends and business models in the west retail giants such as Pantaloon, Shoppers’ Stop and Lifestyle are likely to target metros and small cities almost doubling their current number of stores These Walmart wannabes have the economy of scale to be low –medium cost retailers pocketing narrow margin

11. Key Players Pantaloon Retail (India) Limited with over 12 million sq ft of retail space spread over 1,000 stores across 71 cities in India. Tata Trent limited Retail sector activity: Apparel, books and music Current store formats: Hypermarket, supermarkets Future plans: New venture called RPG Enterprises Stores: 250 stores, including 36 large format stores across 66 cities in India Retail sector activity: Music, food and grocery, beauty products Landmark Group Apparel, home décor and furnishing, Current outlets: 15 Lifestyle stores and eight Home Centers Madura garments 82 store in India across 50 cities and five international stores Retail sector activity: Apparel Vishal Mega mart 180 showrooms in 100 cities, Retail area coverage of 2,990,146 sq ft Bata 1,250 outlets in India Provogue Ltd. Apparel and footwear, 124 own stores and 228 outlets in 64 cities Archies Ltd. Archies has 100 company-owned stores in India and 450 franchise-run outlets

13. ECONOMICAL

14. Government is stable

15. Government policy towards investment is liberal(49%)

16. Labor law

17. Restriction for MNC’s

18. Economy is growing(7.2%)

19. Recovery from recession

21. TECHNOLOGY

22. According to mckinsey report Indian consumer goods market is expected to reach $400 bl. By 2010

23. Rapid expansion of IT sector

25. Growth in income

26. Increasing population of women

27. Raising aspirations : Value added goods sales Food and apparel retailing key drivers of growth Organized retailing in India has been largely an urban phenomenon with affluent classes and growing number of double-income households. More successful in cities in the south and west of India. Reasons range from differences in consumer buying behavior to cost of real estate and taxation laws. Rural markets emerging as a huge opportunity for retailers reflected in the share of the rural market across most categories of consumption IT is a tool that has been used by retailers ranging from Amazon.com to eBay to radically change buying behavior across the globe.

28. Opportunities and threats THREATS Automatic approval is not allowed for foreign investment in retail. Regulations restricting real estate purchases, and cumbersome local laws. Taxation, which favours small retail businesses. Absence of developed supply chain and integrated IT management. Lack of trained work force. Low skill level for retailing management. Lack of Retailing Courses and study options Intrinsic complexity of retailing – rapid price changes, constant threat of product obsolescence and low margins. OPPORTUNITIES Retail industry in INDIA accounting 10% of the country’s GDP. Successive Indian government have steadily Liberalize policies related to investment, banking, trading etc. URBANISATION caused more concentration of middle income and high income people. Hypermarket is emerging as the most favorable format for the time being in India Increasing workforce of women Falling real estate prices Increase in disposable income and customer aspiration Increase in expenditure for luxury items Low share of organized retailing

31. The Big Bazaar Executive

32. The Employees

33. The Communities where Big Bazaars located

34. Consumers

35. Suppliers

36. Non profit Organization

38. The International Retail Stores

40. Value System – BIG BAZAAR

41. IN HOUSE BRANDS @ BIG BAZAARDJ & C CLEAN MATE SENSEI KORYO STAR SITARA CARE MATEFRESH & PURE RENUKA MAJITHIASARAPOLO and 40 more brands FEW BRANDS @ BIG BAZAAR

42. Porter’s five force model

43. Analysis

45. Appearance

46. Empowered Individual

47. Encouraged To Think Out Of The Box

48. Employ close to 10,000 people and recruit nearly 500 additional people every month

49. Use Scenario Planning as a tool for Quick Decision Making

52. Delivery across more than 1500 cities covering around 16000 pin codes

53. A dedicated customer care helpline for any queries

54. Fast delivery-tie up with world leader logistic & transportation services

55. Talks of Quality and Cost

56. Special emphasis on apparels and life style products

59. The large and growing young working population is a preferred customer segment.

61. Organization value and customer value

63. 73% of population live in 6,00000 villages out of Total population 114 billion.

64. Minimum support price.

65. NREGS -100 days employment.

66. Income from farm products is Tax free.

67. Customer oriented

69. References www.bigbazaar.com It Happened in India- KishoreBiyani www.ibef.org www.google.co.in www.economictimes.com futurebazaar.com