This document summarizes app store market data from Distimo. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. By May 2011, Android Market is projected to be the largest store overall. It also notes that Apple iPad's App Store grew significantly in its first year but will soon face competition from BlackBerry and Google tablets. Many top iPad publishers already have apps on other platforms.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Distimo insights into apple app ecosystem comparing mac i pad and iphone武挥 魏
This document compares app stores and apps across Apple platforms (iPhone, iPad, Mac) in February 2011. It finds that the Mac App Store had fewer apps (2,225) than the iPad store two months post-launch, but the average price of top Mac apps ($11.21) was higher than for iPad ($4.19) and iPhone ($1.57). Games were a large category for all platforms, though less so for Mac (29% of apps versus over 50% for iPad). 173 publishers had apps in the top 300 of multiple Apple stores, with more cross-over between Mac and iPad than Mac and iPhone stores.
Mobile Application Monetization StrategyBen Zaaiman
The document discusses the mobile app market and strategies for monetization. It notes that mLab supports mobile innovators and entrepreneurs and advocates for using mobile channels for service delivery. Most smartphones sold are Nokia and Samsung, while Apple takes most of the global profit. Facebook didn't make billions by charging users directly, but through advertising and data from free users. The document provides recommendations on pricing strategies and monetizing apps through in-app purchases or freemium models to engage free users.
The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, though Android Market revenues are growing rapidly. Games are the most popular app category. While the app market remains relatively small, it is an important way for media companies to engage customers and generate additional revenues through new business models on mobile.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
This document compares and contrasts the Windows Phone 7 Marketplace and Google Android Market in January 2011. It finds that these two app stores experienced the highest growth rates that month at 30% and 18% respectively. While app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has lower overlap (44-69%) among the top 100 apps in each country, indicating it is easier for consumers to find locally popular apps. The Google Android Market remains the only store with more free than paid apps. While 57 of the top 200 cross-platform publishers released apps for Windows Phone 7, it still attracts fewer developers than Android or Apple's stores.
Richard Firminger discusses marketing in the mobile first era. He outlines the rise of mobile apps and how usage is surpassing web browsing. Tablet usage is more concentrated during primetime and oriented towards media and entertainment compared to smartphones. Mobile ad spending is growing significantly as marketers increase their mobile budgets. Apps are becoming media properties that can attract premium brand advertising, providing publishers with higher eCPMs. To do this, publishers need audience scale and targeting capabilities.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Distimo insights into apple app ecosystem comparing mac i pad and iphone武挥 魏
This document compares app stores and apps across Apple platforms (iPhone, iPad, Mac) in February 2011. It finds that the Mac App Store had fewer apps (2,225) than the iPad store two months post-launch, but the average price of top Mac apps ($11.21) was higher than for iPad ($4.19) and iPhone ($1.57). Games were a large category for all platforms, though less so for Mac (29% of apps versus over 50% for iPad). 173 publishers had apps in the top 300 of multiple Apple stores, with more cross-over between Mac and iPad than Mac and iPhone stores.
Mobile Application Monetization StrategyBen Zaaiman
The document discusses the mobile app market and strategies for monetization. It notes that mLab supports mobile innovators and entrepreneurs and advocates for using mobile channels for service delivery. Most smartphones sold are Nokia and Samsung, while Apple takes most of the global profit. Facebook didn't make billions by charging users directly, but through advertising and data from free users. The document provides recommendations on pricing strategies and monetizing apps through in-app purchases or freemium models to engage free users.
The mobile app market has grown significantly in recent years due to improvements in smartphones and the introduction of app stores. Apple's App Store currently dominates app revenues, though Android Market revenues are growing rapidly. Games are the most popular app category. While the app market remains relatively small, it is an important way for media companies to engage customers and generate additional revenues through new business models on mobile.
Mobile application developers are increasingly targeting mobile platforms given the massive growth in the mobile market. The Kii Cloud platform provides developers with a suite of backend services including user management, data management, analytics, and monetization tools to help developers build, launch, and scale their mobile applications. By utilizing these services, developers can focus on building great user experiences rather than spending time and resources on backend infrastructure.
This document compares and contrasts the Windows Phone 7 Marketplace and Google Android Market in January 2011. It finds that these two app stores experienced the highest growth rates that month at 30% and 18% respectively. While app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has lower overlap (44-69%) among the top 100 apps in each country, indicating it is easier for consumers to find locally popular apps. The Google Android Market remains the only store with more free than paid apps. While 57 of the top 200 cross-platform publishers released apps for Windows Phone 7, it still attracts fewer developers than Android or Apple's stores.
Richard Firminger discusses marketing in the mobile first era. He outlines the rise of mobile apps and how usage is surpassing web browsing. Tablet usage is more concentrated during primetime and oriented towards media and entertainment compared to smartphones. Mobile ad spending is growing significantly as marketers increase their mobile budgets. Apps are becoming media properties that can attract premium brand advertising, providing publishers with higher eCPMs. To do this, publishers need audience scale and targeting capabilities.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
Distimo analyzes app store data and publishes reports on app store trends. This document summarizes the current state of major app stores and strategies for cross-platform app publishing. It finds that Google Play and the Apple App Store dominate in terms of app selection and downloads respectively. Developers can focus on downloads, revenue, or niche categories when pursuing a cross-platform strategy. The top cross-platform publishers include Rovio, Gameloft, and Electronic Arts.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
This document discusses the growth of the mobile games market and analyzes usage data from Flurry Analytics. Some key points:
- The mobile games market is growing rapidly, surpassing 1 billion users next year. Games are disrupting markets globally.
- Tablet usage is more concentrated in primetime and users trend older than smartphones. Tablet engagement is longer but less frequent than smartphones.
- The top successful game types are endless pass time, social RPGs, and "gamer's games" featuring high-end graphics.
- Flurry offers analytics, user acquisition, and monetization services to help developers increase engagement, revenue, and audience size.
This document summarizes the key topics from a presentation on mobile marketing in Europe. It discusses the growth of mobile usage surpassing desktop, performance trends by country in Europe with UK and Scandinavia leading in mobile transactions. It shows mobile transaction data by device, with over 50% from iPads and differences by country between iOS and Android usage. Case studies demonstrate trends in industries like dating, travel and real estate. It also addresses opportunities and challenges for marketers in attributing mobile sales, tracking across devices and developing effective mobile strategies.
This document discusses trends in mobile technology and their impact on advertising. It summarizes Chi-Hua Chien's presentation at KPCB on mobile trends and opportunities. The presentation shows how mobile phone adoption has surpassed PCs, with the iPhone driving major changes in user behavior. It highlights the success of the iPod, iTunes, and App Store. Chien argues that mobile will change businesses by prioritizing context over content, focusing on utility rather than interruption, and enabling perpetual personalization through hyper-fragmentation. The presentation provides an update on KPCB's iFund and the companies it has funded.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
The document discusses trends in mobile internet usage globally. Some key points:
- Mobile internet penetration and usage is growing rapidly in emerging markets while growth is slower in developed markets.
- A significant portion (around 50%) of mobile internet users in Africa and Asia access the internet primarily or solely through their mobile devices, whereas in Western countries most still use desktop/laptop computers as the main access point.
- Many of the "mobile-only" internet users in emerging markets are younger (under 25 years old) while profiles vary more in developed countries.
- Countries like India, Indonesia, and Nigeria have seen very high year-over-year growth rates in metrics like user numbers, page views,
Trends in Mobile Apps (PDF Version) by Katie Lips for BCS London. March 2011. This presentation covers the mobile ecosystem trends in early 2011 from App Discovery to Tech tricks.
Siapa bilang un bukan lagi menjadi monster bagi siswa karena porsi penentu ke...Mastudiar Daryus
Ringkasan dari dokumen tersebut adalah:
1. Hasil ujian latihan nasional menunjukkan hanya 12% siswa yang memenuhi kriteria kelulusan, menyebabkan kegalauan bagi siswa, orang tua, dan guru.
2. Terjadi kesepakatan antara wali kelas dan orang tua untuk bekerja sama memotivasi siswa agar dapat lulus ujian nasional.
3. Ujian nasional sering dikritik karena menentukan nasib siswa dan
Startup Marketing Getting Off The Ground FloorGVS Chintamani
The document provides tips for marketing a new startup on a budget. It recommends building a remarkable service process to acquire references and a brand, then marketing to passionate influencers and building loyalty through community management. Specifically, it suggests promoting the startup through influential bloggers and giving customers a great experience to generate positive endorsements through word-of-mouth.
This document outlines SDMM's plans to expand their messaging app experience and become the leading social messaging platform. It discusses SDMM's vision, business model, marketing plan, traction so far with over 95,000 downloads, funding needs, challenges overcome, proprietary technology, and the competitive landscape. The goal is to reach 6.5 billion people with an expanded vision for social messaging and notifications management.
8 questions to ask your financial adviser - From ProAdviserProAdviser
Finding the right financial adviser is important, but unfortunately the industry is complicated, not very transparent and there are quite a few rogue financial advisers out there. To make the search easier, ask your financial adviser these questions to identify if they are good or bad.
1. The document summarizes a talk given by Shainiel Deo, CEO of Halfbrick Studios, about how they created the globally popular mobile game Fruit Ninja.
2. Deo discussed Halfbrick's process of idea generation where employees pitch game concepts and form teams to prototype ideas. Fruit Ninja was pitched and developed through this process.
3. Deo provided insights into Fruit Ninja's design elements that contributed to its success, such as fast gameplay, universal appeal, and ensuring failure states were low cost to encourage repeated play.
This document summarizes key findings from Distimo's report on app store growth and trends in 2010. Some of the major findings include:
- The Apple App Store grew the most in terms of total apps, reaching almost 300,000, while Android grew the fastest proportionally at 6 times the previous year's total.
- Free apps attracted high download volumes, encouraging developers to explore monetization methods beyond paid apps.
- In-app purchases generated over half the revenue for top free iPhone apps and over a third for iPad apps by December 2010.
- There was a decline in the average price of popular paid apps across several app stores.
- Categories like business and entertainment apps saw
This document provides an in-depth analysis of download volumes in the Google Android Market between April 1st and May 19th. Some of the key findings include: 1) Only two paid apps have been downloaded over 500,000 times while several iOS apps reach this threshold monthly; 2) 96 Android apps have over 5 million downloads but the app landscape is fragmented with 20% of free apps and 80% of paid apps downloaded less than 100 times; and 3) The top charts refresh more slowly in Android Market than iOS App Store, making it harder for apps to gain exposure. The analysis shows the challenges of monetization in Android Market compared to other stores.
Distimo analyzes app store data and publishes reports on app store trends. This document summarizes the current state of major app stores and strategies for cross-platform app publishing. It finds that Google Play and the Apple App Store dominate in terms of app selection and downloads respectively. Developers can focus on downloads, revenue, or niche categories when pursuing a cross-platform strategy. The top cross-platform publishers include Rovio, Gameloft, and Electronic Arts.
Your customers are on mobile - where are you?Vacasa
Mobile usage has grown exponentially since 2007, with over 750,000 new smartphone activations daily. Consumers now expect to easily access brands and services on their mobile devices. However, many brands have yet to optimize their mobile presence. The document outlines how providing a good mobile experience can increase key metrics like inventory searches and quote requests by over 90%. It advises brands to understand user needs, measure mobile efforts, and ensure mobile aligns with overall digital strategies to realize ROI and improve their mobile presence and brand impression.
This document discusses the growth of the mobile games market and analyzes usage data from Flurry Analytics. Some key points:
- The mobile games market is growing rapidly, surpassing 1 billion users next year. Games are disrupting markets globally.
- Tablet usage is more concentrated in primetime and users trend older than smartphones. Tablet engagement is longer but less frequent than smartphones.
- The top successful game types are endless pass time, social RPGs, and "gamer's games" featuring high-end graphics.
- Flurry offers analytics, user acquisition, and monetization services to help developers increase engagement, revenue, and audience size.
This document summarizes the key topics from a presentation on mobile marketing in Europe. It discusses the growth of mobile usage surpassing desktop, performance trends by country in Europe with UK and Scandinavia leading in mobile transactions. It shows mobile transaction data by device, with over 50% from iPads and differences by country between iOS and Android usage. Case studies demonstrate trends in industries like dating, travel and real estate. It also addresses opportunities and challenges for marketers in attributing mobile sales, tracking across devices and developing effective mobile strategies.
This document discusses trends in mobile technology and their impact on advertising. It summarizes Chi-Hua Chien's presentation at KPCB on mobile trends and opportunities. The presentation shows how mobile phone adoption has surpassed PCs, with the iPhone driving major changes in user behavior. It highlights the success of the iPod, iTunes, and App Store. Chien argues that mobile will change businesses by prioritizing context over content, focusing on utility rather than interruption, and enabling perpetual personalization through hyper-fragmentation. The presentation provides an update on KPCB's iFund and the companies it has funded.
The AppStore Business Model: A Survey With Case StudiesiStartApp
This document provides an overview of the app store business model and case studies on mobile app marketing. It includes facts about smartphone usage and operating system market shares globally and in various countries. It also outlines the differences between the App Store and Android Market business models, including their pricing structures and how much of app downloads and revenues come from paid vs free apps. The document concludes with two case studies on apps that saw increased downloads after an update was released and when the app price was dropped.
The document discusses the Waitrose Christmas app case study. It describes the objectives of building an innovative and useful mobile application for organizing Christmas. It provided features like a turkey timer, canape calculator, planner, recipes from celebrity chefs, and social media integration. The app was designed to be refreshed daily and useful beyond one download. It received 90,000 downloads in a month and saw 500,000 recipe views with 10% of users viewing videos and sharing recipes.
The document discusses mobile messaging and provides statistics on smartphone usage and mobile activities in the UK. It shows that while smartphones are growing, non-smartphones still dominate the market. Android and iOS are the leading smartphone platforms. Messaging via text and pictures reaches more users than mobile internet or apps. The 18-24 age group uses mobile media like apps the most. Nearly half of UK firms fail to optimize their websites for mobile usage.
This is a presentation I delivered to a group of university marketers at a 2010 conference. Some stats are a little dated, but still some good concepts.
The document discusses trends in mobile internet usage globally. Some key points:
- Mobile internet penetration and usage is growing rapidly in emerging markets while growth is slower in developed markets.
- A significant portion (around 50%) of mobile internet users in Africa and Asia access the internet primarily or solely through their mobile devices, whereas in Western countries most still use desktop/laptop computers as the main access point.
- Many of the "mobile-only" internet users in emerging markets are younger (under 25 years old) while profiles vary more in developed countries.
- Countries like India, Indonesia, and Nigeria have seen very high year-over-year growth rates in metrics like user numbers, page views,
Trends in Mobile Apps (PDF Version) by Katie Lips for BCS London. March 2011. This presentation covers the mobile ecosystem trends in early 2011 from App Discovery to Tech tricks.
Siapa bilang un bukan lagi menjadi monster bagi siswa karena porsi penentu ke...Mastudiar Daryus
Ringkasan dari dokumen tersebut adalah:
1. Hasil ujian latihan nasional menunjukkan hanya 12% siswa yang memenuhi kriteria kelulusan, menyebabkan kegalauan bagi siswa, orang tua, dan guru.
2. Terjadi kesepakatan antara wali kelas dan orang tua untuk bekerja sama memotivasi siswa agar dapat lulus ujian nasional.
3. Ujian nasional sering dikritik karena menentukan nasib siswa dan
Startup Marketing Getting Off The Ground FloorGVS Chintamani
The document provides tips for marketing a new startup on a budget. It recommends building a remarkable service process to acquire references and a brand, then marketing to passionate influencers and building loyalty through community management. Specifically, it suggests promoting the startup through influential bloggers and giving customers a great experience to generate positive endorsements through word-of-mouth.
This document outlines SDMM's plans to expand their messaging app experience and become the leading social messaging platform. It discusses SDMM's vision, business model, marketing plan, traction so far with over 95,000 downloads, funding needs, challenges overcome, proprietary technology, and the competitive landscape. The goal is to reach 6.5 billion people with an expanded vision for social messaging and notifications management.
8 questions to ask your financial adviser - From ProAdviserProAdviser
Finding the right financial adviser is important, but unfortunately the industry is complicated, not very transparent and there are quite a few rogue financial advisers out there. To make the search easier, ask your financial adviser these questions to identify if they are good or bad.
1. The document summarizes a talk given by Shainiel Deo, CEO of Halfbrick Studios, about how they created the globally popular mobile game Fruit Ninja.
2. Deo discussed Halfbrick's process of idea generation where employees pitch game concepts and form teams to prototype ideas. Fruit Ninja was pitched and developed through this process.
3. Deo provided insights into Fruit Ninja's design elements that contributed to its success, such as fast gameplay, universal appeal, and ensuring failure states were low cost to encourage repeated play.
This document summarizes key findings from Distimo's report on app store growth and trends in 2010. Some of the major findings include:
- The Apple App Store grew the most in terms of total apps, reaching almost 300,000, while Android grew the fastest proportionally at 6 times the previous year's total.
- Free apps attracted high download volumes, encouraging developers to explore monetization methods beyond paid apps.
- In-app purchases generated over half the revenue for top free iPhone apps and over a third for iPad apps by December 2010.
- There was a decline in the average price of popular paid apps across several app stores.
- Categories like business and entertainment apps saw
This document provides an in-depth analysis of download volumes in the Google Android Market between April 1st and May 19th. Some of the key findings include: 1) Only two paid apps have been downloaded over 500,000 times while several iOS apps reach this threshold monthly; 2) 96 Android apps have over 5 million downloads but the app landscape is fragmented with 20% of free apps and 80% of paid apps downloaded less than 100 times; and 3) The top charts refresh more slowly in Android Market than iOS App Store, making it harder for apps to gain exposure. The analysis shows the challenges of monetization in Android Market compared to other stores.
The document analyzes download data from various app stores, including the Google Android Market. It finds that in the Android Market, 20% of free apps and 80% of paid apps have been downloaded less than 100 times worldwide. Only two paid Android apps have over 500,000 downloads, while six iPhone apps reach that level in the US alone in two months. The refresh rate of top charts is also higher in the iPhone App Store, with 94 distinct top 10 apps in a month compared to 26 in Android Market.
The document analyzes download data from various app stores, including the Google Android Market. It finds that in the Android Market, 20% of free apps and 80% of paid apps have been downloaded less than 100 times worldwide. Only two paid Android apps have over 500,000 downloads, while six iPhone apps reach that level in the US alone in two months. The refresh rate of top charts is also higher in the iPhone App Store, with 94 distinct top 10 apps in a month compared to 26 in Android Market.
The document compares the Windows Phone 7 Marketplace and Google Android Market. It finds that these two app stores had the highest growth rates in January 2011, at 30% and 18% respectively. While the app overlap between countries is over 97% for both stores, the Windows Phone 7 Marketplace has greater localization of popular apps between countries. The Google Android Market remains the only major app store with more free than paid apps. The Windows Phone 7 Marketplace has fewer top publishers than Android Market but is starting to attract large cross-platform developers.
The document summarizes key developments in the 4-year history of the Apple App Store:
- The number of available apps has grown from 500 at launch to over 650k currently, though 334k apps have also been removed.
- The US initially dominated downloads but has lost some share to growing Asian markets like China and Japan in recent years.
- While total downloads increased, average downloads per app among the top 200 has declined from 15.4 to 8.4 as the store has become more fragmented.
- Revenues have grown due to the rise of in-app purchases, now generating 68% of revenue among top grossing apps compared to 7% four years ago.
Mobile application markets have grown significantly due to increased use of mobile devices and advances in mobile technology. As mobile commerce expands, the size of the app market is expected to grow exponentially. There are now thousands of apps available across various app stores and mobile platforms, with total industry revenues estimated to reach $27 billion by 2013. While Apple currently dominates the market, analysts predict its share will decrease to 15% by 2015 as third-party app stores capture a larger portion of sales.
Priori data - App Growth Trends: What to pay attention to, and what to ignoreSimon Singharaj
It's time for a little retrospective of 2017. Spoiler alert: the mobile market keeps growing! $5.7b in revenue for non-gaming apps and $19.1b for gaming apps. This accounts for a growth of resp. +43% and +20% year-on-year. But what did really drive the growth in 2017? Well, we can tell you what didn't: chatbots, AR/VR, instant apps and new changes in app stores were supposed to disrupt the market. What difference did it make?
Top 10 Interesting Mobile Apps Statistics You Should KnowClaritus Consulting
If you’re a mobile application developer and are looking to get inside the mind of today’s mobile app users, Claritus is certainly the place to do it. Here are 20 of the most interesting stats we found when it comes to mobile application development. Check out this Presentation that we have made for better understandings.
OWASP Birmingham - Mobile Application SecuritySecurity Ninja
David Rook presented on mobile application security at OWASP Birmingham. He discussed how the mobile app explosion has created value for businesses but also risks because most developers are not trained in secure coding. Key statistics included over 1 million apps, $15 billion in app sales in 2011, 30 billion app downloads, and 115 million smartphones sold in Q3 2011.
The 2011 Top 100 Global Brands and Their App Store StatusZeb Dropkin
1) Ninety-one percent of the top 100 global brands have a presence in at least one major app store, a significant increase from 18 months ago when only 51% had an app.
2) Top brands, as ranked by Interbrand, publish more apps on average than lower ranked brands. The average is 24 apps per brand, though some large publishers like Disney skew this higher.
3) The Apple App Store for iPhone is the most popular among these top brands, while the Nokia Ovi Store sees little presence from these brands.
1) Apple has achieved "Splendid Isolation" from competitors through its closed ecosystem and control over both hardware and software, leading to consistent innovation and financial success despite economic turmoil.
2) Apple's annual revenues have grown tremendously in recent years and now exceed the GDP of many countries, demonstrating its economic power.
3) Within Apple's ecosystem, brands can connect with consumers through iAd mobile ads and apps, though opportunities are limited and competition is intense given the vast selection available. Successful examples like the Nike+ app show what is possible.
- The document discusses a marketing research project conducted by a team for Apple to understand customer satisfaction with the latest iOS 10 update and how it compares to competitor operating systems like Android.
- A survey of 38 students found that while overall satisfaction with iOS 10 was high, Android scored higher on certain features like GPS maps. Battery life, interface design, and maps were most important to customers.
- The recommendations include prioritizing improvements to interface, battery life, and maps for iOS 11 and focusing marketing efforts on brand prestige and appealing to potential switchers from Android.
Wat de uroloog van mobile technologie zou moeten wetenSynappz
Mobile technology is revolutionizing healthcare by putting powerful medical tools into the hands of both medical professionals and consumers. The mobile market is growing rapidly, with more smartphones sold each year than personal computers. This trend is driving innovation in medical apps, with over 7,000 professional medical apps and 18,000 consumer health apps projected by 2013. However, ensuring the quality, privacy, security and effective implementation of these apps remains a major challenge if mobile is to truly reinvent healthcare.
Digital publishing company YUDU Media has followed up its previous iPad trends and statistics report with a new whitepaper, which examines relevant new information that has emerged since the first iPad report. The whitepaper dissects the vast quantity of iPad research, and compiles it in sections examining trends in apps, publishing, eCommerce and advertising, amongst others. In addition, ‘Apple iPad: Trends and Statistics 2’provides new information on trends and statistics identified in the first iPad report.
This document provides an overview of the mobile application development market and opportunities. It discusses the rapid growth of the mobile market in terms of users and app usage. Key points made include that the worldwide mobile market is expected to surpass 1 billion users next year. Mobile gaming is a major revenue driver, with the top 1,000 iOS games generating over $0.25 per daily active user on average. The document also profiles some of the largest mobile markets, including the US, Japan, and China, and notes the opportunities for app developers in these regions. Kii is positioned as a platform that can help developers succeed by providing investment, monetization support, and cloud technology.
STARTUPS
Startups are our passion. We are your design and development partner, and your accelerator. Our teams in New York, Chicago, and London will work with you to build beautiful, incredible products quickly and cost-efficiently. We got into this business because we love startups. We won't put our name on just anything, though - we only work on ideas we believe in.
The document summarizes the evolution of the mobile web from past to present to future. It discusses how mobile devices have surpassed PCs and shifted how people interact with technology. Apple played a key role in defining the mobile ecosystem through integrated hardware, apps, and app stores. The mobile app economy now includes hundreds of thousands of apps across dozens of app store platforms and generates billions in revenue. The opportunities ahead include continued growth in mobile usage, commerce, advertising, and new players and business models in the increasingly important mobile space.
This document discusses strategies for marketing mobile apps to help them stand out and find their audience. It provides insights into the competitive app market and trends in consumer app usage and spending. Key points covered include understanding consumer behaviors, optimizing app pricing, marketing across different app categories and stores, and the importance of localization. Data on top performing apps and what drives downloads and revenue is also analyzed. The overall message is that a strategic approach to app marketing, pricing, and store optimization is crucial for app success.
Mobile internet market in china leo wangAppLeap Inc.
This document discusses the mobile internet in China. It notes that mobile internet is about connected users rather than just internet on mobile devices. It provides statistics on the growth of mobile internet users and activities in China from 2009-2010. It discusses the roles of various players like telecom carriers, handset makers, and application developers. It argues that application developers are actually dominating the mobile internet industry through thousands of simple applications. It emphasizes that innovation alone is not key - execution is most important. It also discusses some emerging areas like mobile payments and augmented reality. Finally, it provides an overview of PreAngel, a startup accelerator founded by Leo Wang that invests in early-stage mobile internet startups.
Based on server count data, the gaming industry in China saw continued momentum in the first quarter of 2011. Server counts for most major games were stable or increased compared to the previous quarter. This suggests the overall Chinese gaming industry may see a rebound in 2011 after some concerns about a slowdown. The report analyzes server count trends for several major gaming companies in China and believes these counts can provide a directional sense of industry health.
The document is an industry report on the Chinese gaming market that provides an analysis of server count data from major gaming companies in China. The report finds a 70% correlation between server counts and user activity numbers reported by companies. Server count checks conducted by the analyst in the first quarter of 2011 suggest continued momentum in the industry, with improved usage across most major games. This indicates the Chinese gaming industry may see a rebound in 2011 from any slowdown concerns, which could boost share prices of gaming companies.