The presentation discussed App Annie, a company that provides market data and analytics for mobile app stores. It summarized App Annie's global presence and product offerings, which are used by over 125,000 apps and major companies. The presentation showed data highlighting growth opportunities for Russian app publishers in international markets like revenue that is 3.3x higher outside of Russia for top Russian iOS publishers. It also showed categories and countries with high monetization rates to help companies with business strategy decisions around investment, international expansion, marketing and monetization.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as growth outpaces other stores. It also notes that the iPad App Store has grown significantly in its first year but will soon face competition from Android and BlackBerry tablets.
The document discusses App Annie, a company that provides market data and analytics for mobile app stores. It describes App Annie's products and services which help app publishers and other companies track app performance, analyze app store rankings, and develop strategies. The presentation also highlights key metrics about the iOS market such as country-level download and revenue rankings, and compares trends across regions.
Distimo insights into apple app ecosystem comparing mac i pad and iphone武挥 魏
This document compares app stores and apps across Apple platforms (iPhone, iPad, Mac) in February 2011. It finds that the Mac App Store had fewer apps (2,225) than the iPad store two months post-launch, but the average price of top Mac apps ($11.21) was higher than for iPad ($4.19) and iPhone ($1.57). Games were a large category for all platforms, though less so for Mac (29% of apps versus over 50% for iPad). 173 publishers had apps in the top 300 of multiple Apple stores, with more cross-over between Mac and iPad than Mac and iPhone stores.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
App Annie Index for Music- September 2014App Annie
Music listening apps dominate the mobile music market, accounting for over 70% of downloads and revenue from top apps. Streaming services are growing in popularity as improvements to mobile networks and cloud storage allow people to access large music libraries without using local storage. Music creation apps are also growing as people can use them to simulate instruments, record and share music easily on their mobile devices.
This document analyzes Android fragmentation in July 2013 based on data from 682,000 Android devices. It finds:
1) There were 11,868 distinct Android devices seen, triple the number from the previous year, showing increased fragmentation.
2) Samsung has a 47.5% share of the Android market, much higher than other manufacturers.
3) The Android operating system is more fragmented than ever, with 8 versions still in use.
• 3. The 3 Models of SaaS Pricing1How to Pick the Best Price28 Pricing Hacks3How to Test New Pricing4We’ll cover...
• 4. Model 1: Targeting Small Businesses1
• 5. Self-service, no sales team, limited support
• 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply.
• 7. Similar companies
• 8. Model 2: Targeting Enterprise2
• 9. Sales team, contracts, full support
• 10. Pricing is $1,000s or $10,000s/monthVery little is automated, your teamwill be working very closely witheach customer.
• 11. Similar companies
• 12. Model 3: The Mid-Size Hybrid3
• 13. Automated marketing with a sales team
• 14. Pricing is $100’s/monthYou’ll need to scale your leads butyou’ll have a full sales team toclose them.
• 15. Similar companies
• 16. Pick the right price range for your vision
• 17. 2 Bad Methods for Pricing
• 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others.
• 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card.
• 20. Pricing by Value
• 21. Value-Based PricingYour customers get value worth $Yand it only costs them $X.
• 22. For B2B, focus on money earned or saved
• 23. How much extra revenue do they earn?1How many hours do they save?2What other costs do they avoid?3Ask your customers:
• 24. Capture more value from each customer.
• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
• 26. 8 Pricing Hacks8
• 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue.
• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
• 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly.
• 30. Rule 4: Offer Multiple Prices to Anchor
• 31. Rule 5: Use pricing plans to segment customers.Different customer types getdifferent value from your product.Capture that value.
• 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices.
• 33. Rule 7: Be Careful With Freemium PlansVery difficult to make it work in B2Bmarkets.
• 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints.
• 35. These are rules, not laws.
• 36. How to Test New Pricing - 4 Steps
• 37. Step 1: Track subscription plans for all customersSubscription plans1Each monthly charge2Any cancelations3Access to total revenue, averagerevenue per user, and churn4
• 38. Step 2: Launch Your New Pricing Page
• 39. Step 3: Track your entire funnel
• 40. Step 4: Track ARPU and churn
• 41. KISSmetrics helps you find the right priceConnects all data to individual people1A/B tests for your entire funnel2See which plans are most profitable
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as growth outpaces other stores. It also notes that the iPad App Store has grown significantly in its first year but will soon face competition from Android and BlackBerry tablets.
The document discusses App Annie, a company that provides market data and analytics for mobile app stores. It describes App Annie's products and services which help app publishers and other companies track app performance, analyze app store rankings, and develop strategies. The presentation also highlights key metrics about the iOS market such as country-level download and revenue rankings, and compares trends across regions.
Distimo insights into apple app ecosystem comparing mac i pad and iphone武挥 魏
This document compares app stores and apps across Apple platforms (iPhone, iPad, Mac) in February 2011. It finds that the Mac App Store had fewer apps (2,225) than the iPad store two months post-launch, but the average price of top Mac apps ($11.21) was higher than for iPad ($4.19) and iPhone ($1.57). Games were a large category for all platforms, though less so for Mac (29% of apps versus over 50% for iPad). 173 publishers had apps in the top 300 of multiple Apple stores, with more cross-over between Mac and iPad than Mac and iPhone stores.
Mobile apps present a new and unique channel that all hotels must consider if they are serious about a comprehensive mobile marketing strategy. This webinar will clear up many of the myths that exist out there and that are incorrectly spreading through the hospitality industry.
App Annie Index for Music- September 2014App Annie
Music listening apps dominate the mobile music market, accounting for over 70% of downloads and revenue from top apps. Streaming services are growing in popularity as improvements to mobile networks and cloud storage allow people to access large music libraries without using local storage. Music creation apps are also growing as people can use them to simulate instruments, record and share music easily on their mobile devices.
This document analyzes Android fragmentation in July 2013 based on data from 682,000 Android devices. It finds:
1) There were 11,868 distinct Android devices seen, triple the number from the previous year, showing increased fragmentation.
2) Samsung has a 47.5% share of the Android market, much higher than other manufacturers.
3) The Android operating system is more fragmented than ever, with 8 versions still in use.
• 3. The 3 Models of SaaS Pricing1How to Pick the Best Price28 Pricing Hacks3How to Test New Pricing4We’ll cover...
• 4. Model 1: Targeting Small Businesses1
• 5. Self-service, no sales team, limited support
• 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply.
• 7. Similar companies
• 8. Model 2: Targeting Enterprise2
• 9. Sales team, contracts, full support
• 10. Pricing is $1,000s or $10,000s/monthVery little is automated, your teamwill be working very closely witheach customer.
• 11. Similar companies
• 12. Model 3: The Mid-Size Hybrid3
• 13. Automated marketing with a sales team
• 14. Pricing is $100’s/monthYou’ll need to scale your leads butyou’ll have a full sales team toclose them.
• 15. Similar companies
• 16. Pick the right price range for your vision
• 17. 2 Bad Methods for Pricing
• 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others.
• 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card.
• 20. Pricing by Value
• 21. Value-Based PricingYour customers get value worth $Yand it only costs them $X.
• 22. For B2B, focus on money earned or saved
• 23. How much extra revenue do they earn?1How many hours do they save?2What other costs do they avoid?3Ask your customers:
• 24. Capture more value from each customer.
• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
• 26. 8 Pricing Hacks8
• 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue.
• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
• 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly.
• 30. Rule 4: Offer Multiple Prices to Anchor
• 31. Rule 5: Use pricing plans to segment customers.Different customer types getdifferent value from your product.Capture that value.
• 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices.
• 33. Rule 7: Be Careful With Freemium PlansVery difficult to make it work in B2Bmarkets.
• 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints.
• 35. These are rules, not laws.
• 36. How to Test New Pricing - 4 Steps
• 37. Step 1: Track subscription plans for all customersSubscription plans1Each monthly charge2Any cancelations3Access to total revenue, averagerevenue per user, and churn4
• 38. Step 2: Launch Your New Pricing Page
• 39. Step 3: Track your entire funnel
• 40. Step 4: Track ARPU and churn
• 41. KISSmetrics helps you find the right priceConnects all data to individual people1A/B tests for your entire funnel2See which plans are most profitable
Month Report Webinar - How The Most Successful Apps Monetize Their User BaseDistimo
This webinar presented by Distimo analysts Hendrik Koekkoek and Tiuri van Agten discussed how successful apps monetize their user base. They analyzed transactional app store and ad network data representing 15-20% of the global market share to understand revenue sources like in-app purchases for free and paid apps. Charts showed that 71% of in-app purchase revenue in the US came from free apps in February 2013. The presentation concluded with contact information for the analysts.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
The document discusses trends in the mobile app market from Q3 2012 to Q3 2013 based on data from App Annie. Some key points:
- Combined iOS and Google Play app downloads grew nearly 50% and app revenue more than doubled in this period.
- Google Play downloads surpassed iOS downloads in Q3 2013, driven by growth in emerging markets like Brazil and Argentina. However, the iOS App Store still generates more revenue overall.
- In-app purchases have gained significant traction as a business model on iOS, especially for games. Carrier billing and paid apps are also expanding on Google Play in various regions.
- Top categories shifting include photo/video rising in downloads and music/news increasing
Mobile First presentatie - Distimo - Vincent HoogstederMobylizr
Distimo is a mobile analytics company that provides app market data and insights. They track over 170,000 apps across 10 app stores, with a quarterly sample of over 2.6 billion downloads. Their methodology uses transactional data from their analytics to estimate download and revenue volumes for individual apps. Some key insights from their data include that app revenues have surged 54% from August to January, social apps see high daily download volumes, and in-app purchases now account for 58% of app revenues compared to 37% from one-time payments. They also show the growth of Android in the Netherlands compared to iOS, and that the race is still on to establish a third major app platform beyond iOS and Android.
This document summarizes key findings from Distimo's report on app store growth and trends in 2010. Some of the major findings include:
- The Apple App Store grew the most in terms of total apps, reaching almost 300,000, while Android grew the fastest proportionally at 6 times the previous year's total.
- Free apps attracted high download volumes, encouraging developers to explore monetization methods beyond paid apps.
- In-app purchases generated over half the revenue for top free iPhone apps and over a third for iPad apps by December 2010.
- There was a decline in the average price of popular paid apps across several app stores.
- Categories like business and entertainment apps saw
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide.
2. It was founded by an app developer frustrated by the lack of reliable data.
3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.
Mobile PIoneers - Distimo - Hendrik Koekoek - Visie op de marktShareforce
Distimo analyseert trends in alle mobiele app stores en verzamelt daarmee een schat aan mobiele informatie. Analist Hendrik Koekoek presenteert zijn belangrijkste bevindingen en geeft een toekomstvisie op de markt.
Mobile application development company imobdevDev Patel
Top Web and Mobile Application Design and Development Company, offering world-class apps and Game services India. Get free quote now. – iMOBDEV Technologies
How to Build iOS App – A Complete Step-by-Step Guide Cerebrum Infotech
The most effective method for creating safe, scalable digital solutions for iOS mobile apps is known as iOS application development, and it is quite dynamic in nature. For more details, please visit our website.
The survey results show that the most important factors for developers when deciding which app stores to distribute to are target audience reach and cost of submission. Developers find the submission process and different requirements for each app store to be the most annoying parts of distributing apps. The main reason developers do not submit apps to more stores is because of the large administrative hassle involved. Most developers submit their finished apps within 1-2 days and their apps run on Android and iOS.
The document summarizes key trends in the mobile app economy in 2012. It notes that over 1 trillion events were measured per month on iOS and Android apps by Flurry. Time spent on mobile apps surpassed web browsing and was challenging television at around 168 minutes per day. Beyond gaming, social networking was the largest app category at 26% of time spent. Mobile revenue from virtual goods and advertising was growing rapidly and reached $18 billion in 2012. However, some investors remained skeptical that it was hard to make money from mobile apps, expensive to scale an app business, and that a minority of companies captured most revenue. The document addresses these concerns by showing lower customer acquisition costs and more distributed revenue for mobile apps compared to the web
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: “The Appstore Opportunity” . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally our new product, app link, is demonstrated.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as app stores continue growing. It also notes the iPad store has grown significantly in its first year but will soon face competition from BlackBerry and Google tablets.
This document summarizes app store market data from Distimo. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. By May 2011, Android Market is projected to be the largest store overall. It also notes that Apple iPad's App Store grew significantly in its first year but will soon face competition from BlackBerry and Google tablets. Many top iPad publishers already have apps on other platforms.
This document summarizes app store market data from Distimo. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. By May 2011, Android Market is projected to be the largest store overall. It also notes that Apple iPad's App Store grew 12% in March to over 75,000 apps, and that competitors like BlackBerry and Google will enter the tablet market in 2011. The top publishers on iPad already publish across platforms.
Month Report Webinar - How The Most Successful Apps Monetize Their User BaseDistimo
This webinar presented by Distimo analysts Hendrik Koekkoek and Tiuri van Agten discussed how successful apps monetize their user base. They analyzed transactional app store and ad network data representing 15-20% of the global market share to understand revenue sources like in-app purchases for free and paid apps. Charts showed that 71% of in-app purchase revenue in the US came from free apps in February 2013. The presentation concluded with contact information for the analysts.
Mobile App Stores Economy - Casual Connect 2012App Annie
First presented at Casual Connect 2012 Seattle
25 July 2012
by Bertrand Schmitt, CEO, App Annie
Utilizing App Annie Intelligence, an advanced market data product, we take the audience through the macroeconomic trends in today's app stores to explore the important themes of distribution and monetization for international mobile apps.
Casual Connect attendees will learn about:
- top countries by revenue, ARPU and downloads
- fastest growing apps in the USA, Asia and Europe
- top/fastest-growing gaming and non-gaming categories
- top countries/categories
- % of the US revenue and downloads by made by the US publishers
The document discusses trends in the mobile app market from Q3 2012 to Q3 2013 based on data from App Annie. Some key points:
- Combined iOS and Google Play app downloads grew nearly 50% and app revenue more than doubled in this period.
- Google Play downloads surpassed iOS downloads in Q3 2013, driven by growth in emerging markets like Brazil and Argentina. However, the iOS App Store still generates more revenue overall.
- In-app purchases have gained significant traction as a business model on iOS, especially for games. Carrier billing and paid apps are also expanding on Google Play in various regions.
- Top categories shifting include photo/video rising in downloads and music/news increasing
Mobile First presentatie - Distimo - Vincent HoogstederMobylizr
Distimo is a mobile analytics company that provides app market data and insights. They track over 170,000 apps across 10 app stores, with a quarterly sample of over 2.6 billion downloads. Their methodology uses transactional data from their analytics to estimate download and revenue volumes for individual apps. Some key insights from their data include that app revenues have surged 54% from August to January, social apps see high daily download volumes, and in-app purchases now account for 58% of app revenues compared to 37% from one-time payments. They also show the growth of Android in the Netherlands compared to iOS, and that the race is still on to establish a third major app platform beyond iOS and Android.
This document summarizes key findings from Distimo's report on app store growth and trends in 2010. Some of the major findings include:
- The Apple App Store grew the most in terms of total apps, reaching almost 300,000, while Android grew the fastest proportionally at 6 times the previous year's total.
- Free apps attracted high download volumes, encouraging developers to explore monetization methods beyond paid apps.
- In-app purchases generated over half the revenue for top free iPhone apps and over a third for iPad apps by December 2010.
- There was a decline in the average price of popular paid apps across several app stores.
- Categories like business and entertainment apps saw
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
The Appstore Opportunity by Gert Jan Spriensma PhoneGap
1. Distimo collects factual and timely app market data from major app stores and ad networks worldwide.
2. It was founded by an app developer frustrated by the lack of reliable data.
3. Distimo provides independent, cross-platform analysis using consistent metrics across stores. It offers free analytics to developers and custom reports to carriers and manufacturers.
Mobile PIoneers - Distimo - Hendrik Koekoek - Visie op de marktShareforce
Distimo analyseert trends in alle mobiele app stores en verzamelt daarmee een schat aan mobiele informatie. Analist Hendrik Koekoek presenteert zijn belangrijkste bevindingen en geeft een toekomstvisie op de markt.
Mobile application development company imobdevDev Patel
Top Web and Mobile Application Design and Development Company, offering world-class apps and Game services India. Get free quote now. – iMOBDEV Technologies
How to Build iOS App – A Complete Step-by-Step Guide Cerebrum Infotech
The most effective method for creating safe, scalable digital solutions for iOS mobile apps is known as iOS application development, and it is quite dynamic in nature. For more details, please visit our website.
The survey results show that the most important factors for developers when deciding which app stores to distribute to are target audience reach and cost of submission. Developers find the submission process and different requirements for each app store to be the most annoying parts of distributing apps. The main reason developers do not submit apps to more stores is because of the large administrative hassle involved. Most developers submit their finished apps within 1-2 days and their apps run on Android and iOS.
The document summarizes key trends in the mobile app economy in 2012. It notes that over 1 trillion events were measured per month on iOS and Android apps by Flurry. Time spent on mobile apps surpassed web browsing and was challenging television at around 168 minutes per day. Beyond gaming, social networking was the largest app category at 26% of time spent. Mobile revenue from virtual goods and advertising was growing rapidly and reached $18 billion in 2012. However, some investors remained skeptical that it was hard to make money from mobile apps, expensive to scale an app business, and that a minority of companies captured most revenue. The document addresses these concerns by showing lower customer acquisition costs and more distributed revenue for mobile apps compared to the web
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: “The Appstore Opportunity” . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally our new product, app link, is demonstrated.
Distimo was pleased to be speaking at the Festival Of Games in Utrecht. At this event, we gave a presentation titled: "The Appstore Opportunity" . The presentation was aimed at Games developers and covers trends in monetization, changing impact of countries and stores. Moreover, more information about the top rankings is given and finally a demo of our new product, app.lk is showed.
This document discusses the fragmentation of the app store marketplace and Distimo's role in providing analytics across stores. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. Within 5 months, the Android Market is projected to become the largest overall as app stores continue growing. It also notes the iPad store has grown significantly in its first year but will soon face competition from BlackBerry and Google tablets.
This document summarizes app store market data from Distimo. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. By May 2011, Android Market is projected to be the largest store overall. It also notes that Apple iPad's App Store grew significantly in its first year but will soon face competition from BlackBerry and Google tablets. Many top iPad publishers already have apps on other platforms.
This document summarizes app store market data from Distimo. It finds that the Google Android Market has surpassed the Apple App Store for iPhone in free apps. By May 2011, Android Market is projected to be the largest store overall. It also notes that Apple iPad's App Store grew 12% in March to over 75,000 apps, and that competitors like BlackBerry and Google will enter the tablet market in 2011. The top publishers on iPad already publish across platforms.
Kyivstar had the highest net additions of mobile subscribers in Ukraine during the fourth quarter of 2012, adding over 739,000 new subscribers. Overall, the total number of mobile subscribers in Ukraine grew by over 1.1 million in the fourth quarter to reach 57.4 million at the end of 2012, increasing mobile penetration in the country to 126.1%.
The document provides market share data for major mobile operators in Russia as of the fourth quarter of 2012. It shows that while the total number of mobile subscribers in Russia grew slightly from 229.8 million to 230.5 million in Q4 2012, the three largest operators - MTS, VimpelCom, and MegaFon - all experienced negative net additions during this period. MTS maintained the largest share with over 100 million subscribers, followed by VimpelCom with over 106 million subscribers, while MegaFon had around 64.6 million subscribers.
J'son&Partners: российский рынок мобильного интернет-доступа по итогам 2012 годаProcontent.Ru Magazine
Читатели Procontent.Ru могут купить этот отчет со скидкой 10%. Для этого необходимо связаться с Олегом Дроновым. Для получения скидки обязательно укажите, что узнали о ней на Procontent.Ru
Олег Дронов
J'son & Partners Consulting
11/2a Armyansky Pereulok
101990 Moscow Russia
E-mail: odronov@json.ru
Tel.: +7 495 625 72 45
Cell.: +7 926 283 33 49
http://www.procontent.ru/news/27133.html
Видеозапись выступления Дарьи можно посмотреть здесь - http://www.procontent.ru/news/27031.html
Презентация Дарьи Трушкиной, вице-президента по развитию бизнеса Game Insight, на конференции MDDay 2012 (Mobile Developer&Business Day Russia 2012), которая прошла в Москве 14 декабря. Тема выступления Дарьи – «Тенденции мобильного рынка: взгляд игровой компании».
"Каким должен быть контент для современных мобильных устройств?" - Александр…Procontent.Ru Magazine
Видео выступления Александра Ващенко, NARR8, можно посмотреть здесь - http://www.procontent.ru/news/27020.html
Предлагаем презентацию и видеозапись доклада Александра Ващенко, основателя компании NARR8, c конференции Live! Mobile 2012 - Russian Mobile Congress. Тема доклада Александра – «Каким должен быть контент для современных мобильных устройств?».
"Каким должен быть контент для современных мобильных устройств?" - Александр…
1217yu
1. Mobile App Stores
Economy
23rd November 2012
VAS Forum
Yu Junde(VP BD APAC)
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
2. Agenda
1. About App Annie
2. The Market Opportunity
3. How data can change your
business strategy
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
3. Our Vision: Evolving Media Landscapes
1950 S 2000 S 2010 S
Broadcast Open Web App Marketplaces
Market data for TV Market data for Market data for the leading app stores
ratings etc. websites, visits,
visitors etc.
As media landscapes evolve, so has market data
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012
4. App Annie: Worldwide Presence and Int’l Team
Beijing Hong Kong San Francisco Paris
4 offices
Beijing, Hong Kong, San Francisco, Paris
45 (Q3) 70 (Q4) employees
Team is growing fast thanks to the trust of our global users, customers and investors
USD 7M investment
China US US Japan
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
5. #1 App Store Analytics and Market Data!
125,000+ apps, 60,000+ registered users
Apps & Game
Publishers
VCs, Media
Agencies
OEMs, Carriers,
Platforms
80% of the Top 100 iOS publishers use App Annie*
* Based on Top 100 highest grossing iOS publishers globally as of August 2012 using App Annie Store Stats
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
6. App Annie Products: the Industry Standard
No
Ks
SD
Used daily for sales and downloads The industry standard app rankings The most accurate market
tracking by 125,000+ apps database tracking 1,000,000+ apps estimates available for app stores
App Annie Intelligence
Supports:
iOS Mac Google Windows Phone Nokia
Play Marketplace Store
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ App Annie 2012
7. App Annie Intelligence
Accurate Estimates for
Downloads and Revenues
All Apps, all Countries, all Categories
Competitor Monitoring Follow competitors and calculate market share
!
International Outlook Plan international expansion based on ROI, growth trends
Product Portfolio Planning Understand what kinds of apps are commercially successful
Monetization Know what monetization strategies actually work
Ad Buying How many downloads to get into Top 25?
Investment Research Spot market and investment opportunities early
Business Development Find the best potential partners and customers
8. A Selection of our Intelligence Customers
Selected Intelligence Customers
What kinds of companies can benefit from App Annie Intelligence?
• Game and App Publishers • Mobile Operators
• Gaming and Social Networks • Device/PC Manufacturers
• Advertising Networks • Investors: VCs, Hedge Funds
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
9. Agenda
1. About App Annie
2. The Market Opportunity
3. How data can change your
business strategy
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
10. Industry Growth in Russia
Russia: Growth of Downloads
250"
+66%
200"
Index%of%Revenue%
iOS
150" +3 1 %
100"
50"
Google
Play
0"
2012$01% 2012$02% 2012$03% 2012$04% 2012$05% 2012$06% 2012$07% 2012$08% 2012$09%
*
Set
January-‐2012
iOS
Downloads
Data
as
index=100
Google Play downloads higher and growing faster than iOS
Based
on
App
Annie
Intelligence
EsAmaAon,
Total
Category,
2012
January
-‐
2012
September
11. Industry Growth in Russia
Russia: Growth of Revenue
1800"
1600"
+4 2 %
1400"
Index%of%Revenue%
1200" iOS
1000"
800"
600"
%
400"
+1 7 9 Google
200"
Play
0"
2012$01% 2012$02% 2012$03% 2012$04% 2012$05% 2012$06% 2012$07% 2012$08% 2012$09%
*
Set
January-‐2012
Google
Play
Revenue
Data
as
index=100
Google Play revenue low, but growing fast
Based
on
App
Annie
Intelligence
EsAmaAon,
Total
Category,
2012
January
-‐
2012
September
12. Why Go Global?
Countries breakdown Countries breakdown
By Downloads By Revenue
iOS
ROW$
ROW$
APAC$ 12%$ APAC$
20%$
31%$ 27%$
US$35%$
US$26%$ Rest$of$
Rest$of$
Europe$
Europe$ 24%$
21%$
Russia$ Russia$
2%$ 2%$
Outside of Russia, there is 98% of iOS market
Based
on
App
Annie
Intelligence
iOS
EsAmaAon,
Total
Category,
2012
Q3
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
13. Why go global- Google Play
Countries breakdown Countries breakdown
By Downloads By Revenue
Google
ROW$ ROW$5%$ Play
15%$
APAC$
42%$ US$32%$ APAC$
US$21%$ 46%$
Rest$of$ Rest$of$
Europe$ Europe$
Russia$ 18%$ Russia$ 15%$
4%$ 2%$
APAC holds majority market share for Google Play
Based
on
App
Annie
Intelligence
Google
Play
EsAmaAon,
Total
Category,
2012
Q3
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
14. Which Russian Companies are Global?
Top 10 Russian publishers Top 10 Russian publishers by
by iOS Revenue in Russia iOS Revenue outside Russia
(Alphabetical order) (Alphabetical order)
ABBYY ABBYY
Crystal Reality Media Alawar Entertainment
DigestMedia Game Insight
iOS iOS
Etnogenez Good.iWare
Russia Rest of World
Game Insight JoyBits Revenue:
Revenue:
ID Interactive 1X MacPhun 3.3X
iMobilco Playmous
Navitel Tatem Games
ProGorod Transas Marine
МТС ZeptoLab
Different profile of Russian publishers who do well locally, and abroad
Based
on
App
Annie
Intelligence
EsAmated
IOS
Revenue,
Overall
Category
Q3
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
15. Which Russian Companies are Global?
Top 10 Russian publishers by Top 10 Russian publishers by
Google Play Revenue in Russia Google Play Revenue outside Russia
(Alphabetical order) (Alphabetical order)
ABBYY Software House Alawar Entertainment
Alawar Entertainment Elecont software
Game Garden™ Game Garden™
Google Google
Game Insight Play Game Insight Play
i-Free Innovations KamaGames
Russia Rest of World
KamaGames Revenue: Kaspersky Lab Revenue:
Kaspersky Lab 1X Mobile Stream 7.6X
Pixonic Pixonic
Social Quantum Ltd SPB Software
ZeptoLab ZeptoLab
Russian publishers making much more Google Play revenue outside of Russia
Based
on
App
Annie
Intelligence
EsAmated
Google
Play
Revenue,
Overall
Category
Q3
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
16. Agenda
1. About App Annie
2. The Market Opportunity
3. How data can change
your business strategy
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
17. Business Strategy in the App Store Economy
Investment & How do I identify the best
Product opportunities?
International Who is my best audience?
Marketing How do I market my app?
How do I effectively
Monetization monetize on app stores?
18. Business Strategy in the App Store Economy
Investment & How do I identify the best
Product opportunities?
International Who is my best audience?
Marketing How do I market my app?
How do I effectively
Monetization monetize on app stores?
19. Monetizing in the US: Top Categories
Top Categories by Total Revenue in US
iOS Google Play
1. Simulation 1. Arcade
2. Adventure 2. Cards
3. Strategy 3. Casual
4. Action 4. Brain
5. Card 5. Tools
Game categories monetize differently on iOS and Google Play
Based
on
App
Annie
Intelligence
United
States
EsAmated
Revenues,
September
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
20. Monetizing in the US: Top Rev/Download Categories
iOS Google Play
Category Rev / Download Category Rev / Download
Casino $1.77 Cards $0.64
Card $1.67 Medical $0.43
Strategy $1.24 Casual $0.39
RPG $1.07 Arcade $0.32
Newsstand $0.99 Business $0.27
Cards Games have high Revenue per Download
in the US for both iOS and Google Play
Based
on
App
Annie
Intelligence
United
States
EsAmated
Revenues
and
Downloads,
September
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
21. Business Strategy in the App Store Economy
Investment & How do I identify the best
Product opportunities?
International Who is my best audience?
Marketing How do I market my app?
How do I effectively
Monetization monetize on app stores?
22. Top Countries
Downloads Revenues Downloads Revenues
1. United States 1. United States 1. United States 1. United States
2. China 2. Japan 2. South Korea 2. Japan
3. United Kingdom 3. United Kingdom 3. Japan 3. South Korea
4. Japan 4. Australia 4. India 4. United Kingdom
5. France 5. Canada 5. Germany 5. Germany
6. Germany 6. Germany 6. Russia 6. Australia
7. Canada 7. France 7. Brazil 7. France
iOS Google
8. Australia 8. China 8. Taiwan 8. Russia
Play
9. Italy 9. Russia 9. United Kingdom 9. Canada
10. Russia 10. Italy 10. Mexico 10. Spain
11. South Korea 11. Switzerland 11. Spain 11. Italy
12. Mexico 12. South Korea 12. Italy 12. Sweden
13. Saudi Arabia 13. Netherlands 13. France 13. Netherlands
14. Thailand 14. Brazil 14. Malaysia 14. Brazil
15. Brazil 15. Sweden 15. Thailand 15. Switzerland
Russia is amongst the global top 10 smartphone apps markets
Based on App Annie Intelligence Worldwide TOTAL Category Estimation, Q3 2012
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23. Where is the App revenue growth internationally?
Highest iOS Revenue Growth Countries
2.5X$
2.0X$
1.5X$
1.0X$ iOS
0.5X$
0.0X$
il'
n'
'
'
'
'
d'
Sw '
a'
'
en
ia
ey
an
nd
ce
az
in
pa
an
ss
an
rk
iw
ed
la
Ch
Br
Ru
Ja
al
ai
Tu
Fr
Ta
'Ze
Th
w
Ne Brazil has fastest worldwide iOS revenue growth
Based
on
App
Annie
Intelligence
Grossing
EsAmaAon,
Top
25
Grossing
Countries
of
2012
Sep,
comparing
Jan
to
Sep
Growth
Rate
of
Grossing
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
24. Where is the App revenue growth internationally?
Highest Google Play Revenue Growth Countries
14X#
12X#
10X#
8X#
6X# Google
Play
4X#
2X#
0X#
a&
&
n&
a&
&
e&
&
n&
&
s&
nd
sia
na
nd
nd
re
ric
or
pa
ai
n:
la
la
ne
Sp
Ko
ap
la
Af
Ja
er
ai
ge
do
er
ng
h&
h&
Th
itz
th
Ar
ut
ut
In
Si
Sw
Ne
So
So
Some emerging markets growing fast on Google Play
Based
on
App
Annie
Intelligence
Grossing
EsAmaAon,
Top
25
Grossing
Countries
of
2012
Sep,
comparing
Jan
to
Sep
Growth
Rate
of
Grossing
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
25. Revenue per Download for iOS
$0.60$$
$0.52&& iOS
$0.50$$ $0.48&&
$0.44&&
$0.40$$ $0.37&&
$0.31&& $0.29&&
$0.30$$ $0.27&& $0.26&&
$0.25&&
$0.21&& $0.21&&
$0.20$$ $0.17&&
$0.10$$
$0.04&&
$0.00$$
&
&
&
n&
&
e&
&
a&
&
a&
&
&
y&
es
W
ay
m
ia
da
lia
nd
re
in
an
or
pa
ss
do
at
W
rw
ra
na
rla
Ch
Ko
ap
rm
Ru
Ja
St
st
ng
Ca
No
e
ng
h&
d&
Au
itz
Ge
Ki
ut
ite
Si
Sw
d&
So
Un
ite
Un
Many Western countries have higher Revenues per Download
compared to the worldwide average
Gross
Revenue
/
Total
Downloads
of
apps
moneAzing
on
the
App
Store
in
Top
25
Revenue
Countries.
Based
on
App
Annie
Intelligence
worldwide
data,
TOTAL
Category,
Q3
2012
26. Revenue per Download for iOS Games
$1.40$$
iOS
$1.18&&
$1.20$$
$1.00$$
$0.80$$ $0.69&&
$0.59&&
$0.60$$ $0.54&&
$0.48&& $0.48&& $0.47&&
$0.42&&
$0.36&& $0.37&&
$0.40$$ $0.31&& $0.27&&
$0.20$$ $0.08&&
$0.00$$
&
e&
&
&
&
n&
a&
&
&
a&
&
g&
&
es
W
ay
m
ia
da
lia
nd
on
re
in
or
pa
ss
do
at
W
rw
ra
na
la
Ch
Ko
ap
Ru
&K
Ja
St
st
er
ng
Ca
No
ng
ng
h&
d&
Au
itz
Ki
ut
ite
Ho
Si
Sw
d&
So
Un
ite
Un
Japan has by far the highest revenue per download for iOS Games
Gross
Revenue
/
Total
Downloads
of
apps
moneAzing
on
the
App
Store
in
Top
25
Revenue
Countries.
Based
on
App
Annie
Intelligence
worldwide
data,
Games
Category,
Q3
2012
27. Revenue per Download for Google Play
$0.16$ $0.15% Google Play
$0.14$
$0.12$
$0.10$ $0.10%
$0.08$
$0.06% $0.06%
$0.06$ $0.05% $0.05% $0.05%
$0.05% $0.05%
$0.04% $0.04%
$0.04$
$0.02%
$0.02$
$0.00$
%
%
%
n%
a%
%
a%
%
%
%
%
%
es
W
m
en
da
ce
ia
lia
nd
ric
re
pa
ss
do
at
W
an
ra
na
ed
la
Ko
Af
Ru
Ja
St
st
er
ng
Fr
Ca
Sw
h%
h%
d%
Au
itz
Ki
ut
ut
ite
Sw
d%
So
So
Un
ite
Un
Similar ranking of countries, but with
lower Revenues per Download on Google Play
Gross
Revenue
/
Total
Downloads
of
apps
moneAzing
on
the
Google
Play
Store
in
Top
25
Revenue
Countries.
Based
on
App
Annie
Intelligence
worldwide
data,
TOTAL
Category,
Q3
2012
28. Revenue per Download for Google Play Games
$0.70$
$0.60& Google Play
$0.60$
$0.50$
$0.40$
$0.30$ $0.27&
$0.20& $0.19& $0.19&
$0.20$ $0.14& $0.14& $0.13&
$0.12& $0.12&
$0.09&
$0.10$
$0.04&
$0.00$ &
a&
&
&
n&
a&
&
&
&
&
&
&
es
W
m
en
da
ce
ia
lia
nd
re
ric
pa
ss
do
at
W
an
ra
na
ed
la
Ko
Af
Ru
Ja
St
st
er
ng
Fr
Ca
Sw
h&
h&
d&
Au
itz
Ki
ut
ut
ite
Sw
d&
So
So
Un
ite
Un
Japan has the highest revenue per download for Google Play Games
Gross
Revenue
/
Total
Downloads
of
apps
moneAzing
on
the
Google
Play
Store
in
Top
25
Revenue
Countries.
Based
on
App
Annie
Intelligence
worldwide
data,
Games
Category,
2012-‐September
29. Business Strategy in the App Store Economy
Investment & How do I identify the best
Product opportunities?
International Who is my best audience?
Marketing How do I market my app?
How do I effectively
Monetization monetize on app stores?
30. Marketing Case Study: iOS Card Games
Marketing: Number of Downloads ROI: Revenue
For #5 Top Downloads Card Games Category For #5 Top Grossing Card Games Category
1.3X
3.4X
1X
iOS
1X
Canada% Australia% Canada% Australia%
Australia’s Card Games Top Free Australia can bring 3.4X more
Chart is easier to climb than Canada revenue for Card Games
Based
on
App
Annie
Intelligence
worldwide
iOS
data,
Games
Category,
August
2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE
31. How many downloads do I need
to break into the Top Charts?
Countries ranked by downloads required to reach Top 5 Overall Category
iPhone Google Play
Rank Country Rank Country
1 US 1 South Korea
2 China 2 US
3 UK, Japan 3 Japan
Germany, Russia, UK,
4 France, Germany, Australia 4
India,Taiwan
5 Canada, Italy, Russia 5 Brazil, Spain
It is harder to climb the South Korea Google Play Chart than the US!
Based
on
App
Annie
Intelligence
Worldwide
Top
Apps
Free
Downloads
EsAmaAon
in
OVERALL
Category,
September
2012
32. Business Strategy in the App Store Economy
Investment & How do I identify the best
Product opportunities?
International Who is my best audience?
Marketing How do I market my app?
How do I effectively
Monetization monetize on app stores?
33. Month Revenue of #1 Top Grossing iOS App
Top app revenue in Japan is highest due to very high ARPU
Top app revenue in the US has fallen behind Japan
!200!!
Top app in Japan makes 19X revenue of the top app in Korea
!150!!
Index%of%Revenue%
iOS
!100!!
!50!!
!"!!!!
%
n%
%
%
il%
%
a%
a%
%
%
%
y%
es
lia
da
ce
ia
nd
m
az
in
re
an
pa
ss
do
at
an
ra
na
la
Ch
Ko
Br
Ru
rm
Ja
St
ai
st
ng
Fr
Ca
h%
Th
d%
Au
Ge
Ki
ut
ite
d%
So
Un
ite
Un
* Set iOS US Revenue as Index=100 Based
on
App
Annie
Intelligence
worldwide
iOS
data,
Overall
Category,
October
2012
34. Month Revenue of #1 Top Grossing Google Play App
Not much revenue outside top 3 countries
!200!! Top app in Japan makes 76X top app in Sweden
!150!!
Index%of%Revenue%
Google Play
!100!!
!50!!
!"!!!!
%
%
n%
a%
%
%
%
%
y%
%
es
m
lia
ia
en
ce
da
an
re
pa
ss
do
at
an
ra
na
ed
Ko
rm
Ru
Ja
St
st
ng
Fr
Ca
Sw
h%
d%
Au
Ge
Ki
ut
ite
d%
So
Un
ite
Un
* Set Google Play US
Based
on
App
Annie
Intelligence
worldwide
Google
Play
data,
Overall
Category,
October
2012
Revenue as Index=100
35. Monetization Case Study: Thailand
Thailand iOS Top Grossing Chart, 12 Sept 2012 iOS
3-4X
daily revenue
1X
daily revenue
Localizing
for
smaller
countries
might
bring
unexpected
ROI
Based
on
App
Annie
Intelligence
worldwide
iOS
data,
GDO NOTategory,
September
2012
CONFIDENTIAL PROPERTY OF APP ANNIE -
ames
C DISCLOSE
36. Business Strategy in the App Store Economy
Investment &
I should invest in product X
Product
International I should expand to country X
Marketing I need to spend $X marketing
Monetization I can monetize up to $X
37. Thank you!
www.appannie.com
@Appannie
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE Ⓒ AppAnnie 2012
CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSE