The document discusses social media and its role in interactions, advertising, and entertainment. It defines social media as digital universes where people share, interact, learn and entertain with digital identities. It notes key advantages of social media over traditional media like quality, reach, frequency and accessibility. Social media allows many people to interact at low cost regardless of distance. It is also discussed as a low cost advertising channel with limitless creativity and maximum reach. Social media provides unlimited entertainment resources that are universally accessible. Monitoring and analytics tools help track brand conversations on social platforms. The future of social media is said to rely on continued creativity.

1. www.simplify360.com
Stage 1
The
Preliminary
Round
Team Name: X-MEN
Name of first member: Prateek kumar anand
College Name: IIM Trichy
Name of second member: N.Karthikeyan
College Name: IIM Trichy

2. What is Social Media?
It is a parallel, digital universes, where people
spent a part of their day to share, interact, play,
learn, entertain and do many more with a digital
identity.

3. Media Revolution:

4. • Distinction with other media:
 Quality
 Reach
 Frequency
 Usability
 Accessability

5. • Social Media for Interaction:
Many people at the same time
Low cost
Distance is not an issue

6. • Social Media for Advertising:
Limitless creativity
Maximum reach
Low Cost

7. • Social Media for Entertainment:
Unlimited resource
Unlimited usage
Accessibility

8. • Managing Social Media: social media monitoring tools
that allow marketers to search, track, and analyze
conversation on the web about their brand or about
topics of interest. E.g: Honeycomb framework of social
media.

9. • Future of social Media: Creativity starts here…..

10. Thank YOU!!!!!