SlideShare a Scribd company logo
www.simplify360.com 
Stage 1 
The 
Preliminary 
Round 
Team Name: BRAND SETTERS 
Name of first member:Reena Jagtap 
College Name:SIMC-Pune 
Name of second member:Abhigyan Choudhury 
College Name:SIMC-Pune
“Social Media” what is that ? 
Social interaction among people through virtual communities and networks to create, share and 
exchange information or ideas
Advantage 
• Advantage
Social Bookmarking: Interact by tagging websites and searching through websites 
bookmarked by other people(simply , Blinklist)
Social News: Interact by voting for articles, writing your views and commenting on 
them.(twitter)
Social Networking: Interact by adding friends, commenting on profiles, joining groups and 
having discussions.(facebook,Hi5,LinkedIn)
Social Photo and Video Sharing: Interact by sharing photos or videos and commenting on 
user submissions.(YouTube, Instagram )
Social Media Marketing 
Social Media Marketing 
To keep up with the changing market, brands have to 
integrate social media in their marketing plan in order 
to generate lead, referral and brand recognition. 
Social Media Marketing is about recognizing that your 
existing customers are your best assets. 
Technology enables marketers to influence consumer 
behavior both before and after the sale. One can reach 
out to their existing customers to remind them to 
come back, and make word-of-mouth as easy as 
clicking the share, like, or tweet buttons. 
How Brands use 
Social Media? 
The main aspect of social media marketing is to create an 
experience around your brand to induce consumer engagement 
“Social epidemics are like cars. They can go fast, only because of 
the engine and WOM is that engine”

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Brand setters: A creative view by symbians

  • 1. www.simplify360.com Stage 1 The Preliminary Round Team Name: BRAND SETTERS Name of first member:Reena Jagtap College Name:SIMC-Pune Name of second member:Abhigyan Choudhury College Name:SIMC-Pune
  • 2. “Social Media” what is that ? Social interaction among people through virtual communities and networks to create, share and exchange information or ideas
  • 3.
  • 5.
  • 6. Social Bookmarking: Interact by tagging websites and searching through websites bookmarked by other people(simply , Blinklist)
  • 7. Social News: Interact by voting for articles, writing your views and commenting on them.(twitter)
  • 8. Social Networking: Interact by adding friends, commenting on profiles, joining groups and having discussions.(facebook,Hi5,LinkedIn)
  • 9. Social Photo and Video Sharing: Interact by sharing photos or videos and commenting on user submissions.(YouTube, Instagram )
  • 10. Social Media Marketing Social Media Marketing To keep up with the changing market, brands have to integrate social media in their marketing plan in order to generate lead, referral and brand recognition. Social Media Marketing is about recognizing that your existing customers are your best assets. Technology enables marketers to influence consumer behavior both before and after the sale. One can reach out to their existing customers to remind them to come back, and make word-of-mouth as easy as clicking the share, like, or tweet buttons. How Brands use Social Media? The main aspect of social media marketing is to create an experience around your brand to induce consumer engagement “Social epidemics are like cars. They can go fast, only because of the engine and WOM is that engine”