Ponencia de Alfonso Negrete, Multichannel Director & Country Sales Manager, en el Modern Thinking del 2 de febrero de 2017 sobre Retos y Desafíos de la Transformación Digital.
'Omnichannel Experience - 'Caso Mi Canal IKEA Ibérica'
A brand new exciting venture, incepted by individuals who have closely worked with Viacom 18 and other media and advertising brands. Our business model is diverse and has plans to expand across verticals like advertising, merchandising, video production, digital marketing etc.
“Omni-Channel” - a buzzword used so freely in marketing and sales; but what is it, really?
The key to Omni-Channel is seamless consumer purchasing experience and the level of integration between the channels enabling this.
In this overview of Omni-Channel, we highlight enabling technologies and how brands are delivering with the use of Omni-Channel.
Our commitment is to provide a comprehensive service and excellence accompany instance from planning to implementation of the project, because ...
<a>Augmented Reality</a>
Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want.
Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer.
We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.
Ponencia de Alfonso Negrete, Multichannel Director & Country Sales Manager, en el Modern Thinking del 2 de febrero de 2017 sobre Retos y Desafíos de la Transformación Digital.
'Omnichannel Experience - 'Caso Mi Canal IKEA Ibérica'
A brand new exciting venture, incepted by individuals who have closely worked with Viacom 18 and other media and advertising brands. Our business model is diverse and has plans to expand across verticals like advertising, merchandising, video production, digital marketing etc.
“Omni-Channel” - a buzzword used so freely in marketing and sales; but what is it, really?
The key to Omni-Channel is seamless consumer purchasing experience and the level of integration between the channels enabling this.
In this overview of Omni-Channel, we highlight enabling technologies and how brands are delivering with the use of Omni-Channel.
Our commitment is to provide a comprehensive service and excellence accompany instance from planning to implementation of the project, because ...
<a>Augmented Reality</a>
Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want.
Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer.
We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.
A successful replatforming project as a way to the futuremidimarcus
The challenge: a customer with a shop based on a legacy technology needs to implement new features, have a modern UX and increase automation level to scale the business.
The solution: we proposed a complete replatform on Shopware 6 Pro to bring a breeze of innovation and capability to integrate modern ERP and CRM solutions, along with a modern UX fitting mobile device.
The result: a performing shopping experience, welcomed by all users and a satisfied customer now ready to set the bar to a higher level for future growth.
S3FOOD - Tech solutions for Industry 4.0+CathMersh
i3i presents open data sensor and software platform development for the food industry.
Presentation at the S3FOOD study visit and matchmaking event in Asturias, Spain
Large public venues see a substantial footfall on a regular basis. The bottom-line growth of these places depends on the customer experience they deliver.
LED display solutions can enhance this customer experience with stunning visual content and provide venue operators with additional revenue generation opportunities.
Non linear TV Our approach to the advertising opportunityNiko Muñoz
Extracto de la ponencia que hice en la asociación europea de operadores de transmisión de televisión en 2011 donde expuse el modelo que habíamos pensado para el mercado español. Si no recuerdo mal fué el último intento después de que las televisiones españolas abandonaran el proyecto pues estaban fusionandose.
Product and brand development - The fork - group fAnanya Jain
I made this presentation for the Product and Brand Development class. We were suppose to differentiate our product from the competitors by adding an augmented feature which never existed before.
Moving forward to the Next Barco
A new One Campus
and a great ‘One Team’ of motivated people,
around the globe
A strong, forward-looking management team
and Board of Directors
A solid technology foundation
and revolutionary, new solutions
that find their way to existing
as well as new markets
A clear strategy, solid financials,
and an ambitious sustainability plan
We’re moving forward to the Next Barco,
more committed than ever
to become a global technology leader.
Boulanger Kick-Starts Its Big City Stores with Exciting New Concept: Virtual ...Capgemini
Boulanger wanted to offer an enhanced digital experience to its customers inside the stores. AIE (Applied Innovation Exchange) helped Boulanger to create Digital Walls in its store to offer a virtual merchandise experience to customers.
Fashion Retail - Euroshop 2020 Recap - HMYRupert Adam
The fashion retail industry is an ever-transforming sector that has seen significant disruption over the last 5 years in the way it interacts with society and upholding and imposing the sustainability movement. The current situation adds to the many challenges that the industry faces especially post COVID19.
To help, HMY has created an in-depth analysis of retail fashion from Euroshop 2020.
Read our guide now.
A successful replatforming project as a way to the futuremidimarcus
The challenge: a customer with a shop based on a legacy technology needs to implement new features, have a modern UX and increase automation level to scale the business.
The solution: we proposed a complete replatform on Shopware 6 Pro to bring a breeze of innovation and capability to integrate modern ERP and CRM solutions, along with a modern UX fitting mobile device.
The result: a performing shopping experience, welcomed by all users and a satisfied customer now ready to set the bar to a higher level for future growth.
S3FOOD - Tech solutions for Industry 4.0+CathMersh
i3i presents open data sensor and software platform development for the food industry.
Presentation at the S3FOOD study visit and matchmaking event in Asturias, Spain
Large public venues see a substantial footfall on a regular basis. The bottom-line growth of these places depends on the customer experience they deliver.
LED display solutions can enhance this customer experience with stunning visual content and provide venue operators with additional revenue generation opportunities.
Non linear TV Our approach to the advertising opportunityNiko Muñoz
Extracto de la ponencia que hice en la asociación europea de operadores de transmisión de televisión en 2011 donde expuse el modelo que habíamos pensado para el mercado español. Si no recuerdo mal fué el último intento después de que las televisiones españolas abandonaran el proyecto pues estaban fusionandose.
Product and brand development - The fork - group fAnanya Jain
I made this presentation for the Product and Brand Development class. We were suppose to differentiate our product from the competitors by adding an augmented feature which never existed before.
Moving forward to the Next Barco
A new One Campus
and a great ‘One Team’ of motivated people,
around the globe
A strong, forward-looking management team
and Board of Directors
A solid technology foundation
and revolutionary, new solutions
that find their way to existing
as well as new markets
A clear strategy, solid financials,
and an ambitious sustainability plan
We’re moving forward to the Next Barco,
more committed than ever
to become a global technology leader.
Boulanger Kick-Starts Its Big City Stores with Exciting New Concept: Virtual ...Capgemini
Boulanger wanted to offer an enhanced digital experience to its customers inside the stores. AIE (Applied Innovation Exchange) helped Boulanger to create Digital Walls in its store to offer a virtual merchandise experience to customers.
Fashion Retail - Euroshop 2020 Recap - HMYRupert Adam
The fashion retail industry is an ever-transforming sector that has seen significant disruption over the last 5 years in the way it interacts with society and upholding and imposing the sustainability movement. The current situation adds to the many challenges that the industry faces especially post COVID19.
To help, HMY has created an in-depth analysis of retail fashion from Euroshop 2020.
Read our guide now.
Physical sales networks in the digital era : change or dieWavestone
Is the accelerating digitisation of customer service sounding the death knell for physical networks? No, but to ensure that this commitment to human contact endures, new business models are being created, providing added value to customers, sales staff and companies. A radical transformation in sales is necessary. This transformation embraces the omni-channel Customer service, the attitude of sales staff and teleconsultants, the organisation of sales space, the working tools and the associated business model, etc.
Capgemini Leads Digital Transformation for One of the World's Largest RetailersCapgemini
Read how one of the world's largest retailers defined its digital
transformation journey to gain greater customer insights and build a better in-store experience.
We examine why customer experience and online retail needs to move one step forward their marketing strategy and adjust all their technological assets in to an Omni-Channel Experience.
Hexnode Digital Signage Software: Adding value to your digital signage marketing.
Digital signage: an add-on to the kiosk technology.
Android digital signage management with Hexnode
“ADLET” all in one kit , just plug and play smart digital signage hardware and software integrated system built on the backbone of IoT® cloud intelligent platform , deliver as turn-key solution supported with advanced biometric analytical technology that enable to adapts messages instantly with conditional playlists, analyze actual audiences dwell time, customer behavior, demographics, accurate customer counts and generate a real-time cloud-based audiences analytical reports in details.
Les nouvelles applications du Search - Digital Benchmark - EBG AmsterdamWaisso
L’entrée en vigueur du RGPD, la fin prochaine des cookies tiers, les récentes décisions de justice en défaveur de Google, le décollage d’Amazon, l’omnicanalité des parcours sont autant d’enjeux actuels auxquels est confronté le SEA. Représentant toujours plus de 50% du budget media investi, il doit se réinventer pour rester un canal performant et ainsi répondre aux attentes des annonceurs qui sont de plus en plus nombreux à commencer à réfléchir à sortir de leur Google-dépendance.
C’est dans cette démarche que Waisso présentera les résultats de son analyse à l’automne prochain
Cette étude abordera différentes problématiques :
* La révolution du machine learning appliqué au SEA (les étapes de l’automatisation du compte – solutions de bid management…)
* L’essor du retail media (Google Shopping – Amazon Ads – Cdiscount Ads – solutions de gestion de flux..)
* Le search walled garden (ASO – search intelligence)
* Les nouveaux usages du search
PMU at VIVATECHNOLOGY DAY TWO #vivatechHUB INSTITUTE
PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.
This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Parte del especial sobre PLV y Digital Signage elaborado por la revista Alimarket. Con un enfoque retail, nos ofrecen algunas claves de la comunicación in store.
Cómo envolver al consumidor en una experiencia digital en el punto de venta. A través del digital signage podemos encontrar vías para el customer engagement y para ello es fundamental hacerlo fácil, interconectado e involucrando el móvil del cliente.
Conclusiones del análisis de situación del digital signage en los principales mercados europeos.
Tendencias del digital signage y retos de los diferentes sectores.
Junio de 2011
Resumen Cuaderno 1 sobre Digital Signage
Publicidad y contenidos en el digital signage
Cuaderno completo en Bubok: http://www.bubok.com/libros/190385/Digital-Out-of-Home-Advertising--Cuaderno-1
Seminario Pantallas Exteriores - Digital Signage - Roi Iglesias
Case_study2015_Carrefour
1. INNEOVATING DIGITAL EXPERIENCE FOR RETAIL
CARREFOUR CASE STUDY
THE CUSTOMER
Pioneers in the development and deployment of the hypermarket store format,
Carrefour is established in 34 countries. Since this French giant was established in
1972, their main growth strategy has been based on a strong international policy who
led Carrefour to become the first large retail distribution group in Europe and the
second at global level.
While they have been awarded several times thanks to their CSR projects, Carrefour’s
prime aim is to gain customers trust and fulfill their needs and expectations, and this
goal is the responsible for Carrefour overall leadership. As a consequence of this
on-going concern to provide the best purchase experience to customers, every day’s
job is addressed to this commitment on clients’ satisfaction.
THE CHALLENGE
Carrefour wants to develop a new concept of a digital and connected point of sale. To
accompany the consumer in the purchase process, enhance their experience and
strengthen their bond with the brand, the company decides to invest in a comprehen-
sive digital signage project, named WOW project.
The omnichannel character that improves digital signage becomes a central goal in
the digital marketing strategy of the company. Carrefour wants a new customer
communication: direct, multi-channel and effective.
Carrefour drives the opportunity to communicate with the client at the time of the
purchase as well as provide information to optimize purchases and boost sales. There-
fore, the main challenge of the project is determined by a perfect implementation,
management and maintenance.
Madrid | Barcelona | Bogotá | Miami | Lima
Neo Advertising 2003 S.L | C/ Camí Riereta 30 | 08907 Hospitalet de Llobregat | Spain
Tel +34 900 898 500 | www.neoadvertising.es
2. THE SOLUTION
Carrefour is committed to developing the digital experience
using Digital Signage in its centers and relies on Neo to carry
out the project.
Neo is responsible for procuring, installing, configuring
hardware and software throughout the Spanish territory
rollout. Likewise, it is also responsible for the content manage-
ment and the technical maintenance of the entire system.
TECHNOLOGY:
Madrid | Barcelona | Bogotá | Miami | Lima
Neo Advertising 2003 S.L | C/ Camí Riereta 30 | 08907 Hospitalet de Llobregat | Spain
Tel +34 900 898 500 | www.neoadvertising.es
"Benefits" Videowall: At the entrance to the store,
showing the key messages of Carrefour.
Client area: large format touch screen with catalog of
promotions and floor plan. It is completed with another
screen showing queue tickets and customer service
messages.
“Extended supply” touch screen: large touch screens
with full information of all available product selection (at
warehouse, not only in the store) in specific area: mattres-
ses, fitness and bazaar. From them customers can request
the presence of a salesperson and in the future purchase
items.
“Electro” touch screen: similar to the solutions described
above, but larger (75 ") with extended range of electrical
appliances.
Winery touch screen and Babycare touch screen:
specific targeted buying guides, including somelier capabi-
lities.
Ceiling mounted screens for Fresh products: Consists
of large monitors with displaying recipes and cooking tips
and also queue information in the meat, fish, seafood and
take away areas.
“Single Row”: specific solution for cash registers area,
which notify the next ticket in a single queue.
As experts in digital signage in retail, Neo creates a complete
digital marketing strategy, in which includes the following
elements:
Marketing and communication objectives.
Integration with other channels of corporate or
commercial communication.
Given that this is an omnichannel project, is a priority to
include social activity or the app Carrefour networks.
Specifically, My Carrefour has for example the queue
management function on mobile phones that has been
integrated with the solution at the point of sale (monitors
and ticket dispensers).
Optimizing the use or purpose of each bracket.
For the correct development of all processes, Neo works
closely with the IT department and the digital marketing
department of Carrefour.
In this way, the client Carrefour enjoys an innovative and
interactive point of sale. The catalog query and the stock
through the screens helps organize the purchasing process
into sections such as kitchenware, appliances or electro-
nics. Similarly, the integrated queue management and
real-time information and access to promotions allow
consumers to optimize their time and money. The new
features are designed to improve the experience of each
consumer and encourage multichannel customer commu-
nications.
STRATEGY:
3. Madrid | Barcelona | Bogotá | Miami | Lima
Neo Advertising 2003 S.L | C/ Camí Riereta 30 | 08907 Hospitalet de Llobregat | Spain
Tel +34 900 898 500 | www.neoadvertising.es
60 centers installed in Spain in a three
month period.
CISCO- AppSpace solution for the
technical architecture.
Strategy
creation
Technical Help Desk from
Monday to Sunday.
Motion graphics designers
create specific digital
sigange contents.
Marketing and comunication
objectives.
Integration with other corporative
communication channels.
Optimizing the use or purpose of
each display.
Omnichannel project with social
media or Carrefour App.
WHY NEO ADVERTSING?
Thanks to the experience and success cases in the compre-
hensive integration of digital signage projects with large
corporations, Neo has the creative and technical know-how for
the conceptualization and implementation of the entire digital
retail project in Carrefour Spain.
Since the early stages of the project until the full implementa-
tion, Neo has conducted with professionalism and rigour the
consultancy work and the overall implementation. In order to
meet those objectives, Neo has a team of technical experts in
digital signage and marketing and communication professio-
nals who develop the best contents for the customer channels.
The main objective: to achieve outstanding channels for the
audience.
Hardware
and Software
implementation
Technical
maintenance
of the project
Strategy
Creation
Contents
Creation