Jim Carefoot has experience in product management and development. Some of his responsibilities included creating roadmaps for multiple product lines, keeping track of competition to validate pricing and features, and maintaining knowledge of changing industry technologies. He developed award-winning products that met customer needs and established global requirements for product design. Carefoot also focused sales and training approaches through targeted demos and documentation to help customers understand product benefits.

2. CHARTING A COURSE. CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL CONFIDENTIAL TIMELINE OF LIFE CYCLE I created and maintained comprehensive roadmaps for multiple product lines. MARKET DRIVERS PRODUCTS, FEATURES AND PRICING TECHNOLOGY ROADMAP

3. MAINTAINING A COMPETITIVE POSTURE. I kept a view of competition to validate features and prices.

4. KEEPING AN EYE ON CHANGING TECHNOLOGY. Industry standards are often years in the making, while de facto standards emerge overnight. Maintaining touch with key industry groups and customers is necessary to keeping current and therefore to success. I hold current technology registrations with industry group BICSI.

5. GIVING CUSTOMERS WHAT THEY NEED. Two of my products won the Textron Chairman’s Award for Innovation. Product designs need to give customers the capabilities they need with ease of use. Application knowledge and industrial design can combine to delight users. Design concepts.. Award-winner.

6. RESUME of JIM CAREFOOT USING BRAND, PRESENTATION AND MERCHANDISING. Brand is a valuable asset that is difficult to replace … and displace. The message in product presentation has to reinforce the brand promise and use the brand image to deliver value. I mapped out a brand change that improved customer grasp and appeal.

7. ASSURING GLOBAL REACH. I established a set of global requirements for product design and materials.

8. MAKING SALES & TRAINING APPROACHES FOCUSED Hand-held electronic devices are tools, and need to be handled by potential users and shown in a relevant situation. Photo (L): rugged telecom testers displayed with an outdoor wiring terminal that contains actual cable and services. A familiar installation and maintenance environment shows customers you understand their needs and makes your product demo more meaningful. I developed targeted training and demo aids for new products.

9. CREATING IDEAS AND OVERCOMING BARRIERS. I produced a collection of sales training and user notes for print, the intranet and PDF. With a diverse sales force and multiple customer channels it is important to help everyone see what is possible, how it is done and why our solution is beneficial.

10. Jim (James L.) Carefoot 4506 E Olive Avenue Gilbert, Arizona 85234 Mobile +1 480 861-8062 Home +1 480 632-2860 E-mail: jim@JLCarefoot.com www.JLCarefoot.com An experienced manager with telecom industry credentials and an engineering degree. At home with engineers and executives alike. Proven track record of identifying, developing, launching and marketing electronic products. Domestic and international business experience. REACHING ME.