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Class 12 final version (1)

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Class 12 final version (1)

  1. 1. UNI-Clean Putting students and housekeepers together
  2. 2. Business Pitch Customers Calendar Problem Financial Plan Solution Traction Technology Team Marketing Competitors
  3. 3. Costumers Problem Solution Technology Marketing Competitors Team Traction Financial Plan Calendar International and local students living in dorms or shared flats in Lisbon. =80.000
  4. 4. Costumers Problem Solution Technology Marketing Competitors Team Traction Financial Plan Calendar Find a housekeeper… … when the students need her the most… Occasional work... No fixed obligations…
  5. 5. Costumers Problem Solution Technology Marketing Competitors Team Traction Financial Plan Calendar Housekeepers struggle to develop a network of potential clients and its very difficult to get some contact.
  6. 6. Costumers Problem Solution Technology Marketing Competitors Team Traction Financial Plan Calendar UNI-Clean finds the perfect available housekeeper for these students near their home…
  7. 7. Costumers Problem Solution The student needs a housekeeper occasionally… (Party at home?) 1 The student sends the request to UNI-Clean and specifies the requirements. 2 Technology Marketing Competitors Team Traction Financial Plan Calendar UNI-Clean staff matches the student with a housekeeper • Geolocation 3 • Service Requirements • Ratings and recommendations Housekeeper is selected and the servisse is scheduled Cleaning service is provided according the defined requirements 4
  8. 8. Costumers Problem Solution Technology Marketing Competitors Team Traction Financial Plan Calendar Flyers, Posters, Guerilla, Students Associations and dorms partnerships and WOM Online marketing tools
  9. 9. Costumers Problem Contact Partners Dormitories “Finds UNI-Clean’s concept interesting and would consider a partnership.“ Solution Technology The housing concept Marketing Competitors Student Associations Team Traction Financial Plan Calendar “The International Office would agree to offer our service to all incoming students to improve the amount of services offered.“ “We can count on their support.“
  10. 10. Costumers Problem Direct Competitors Solution Technology Marketing Competitors Indirect Competitors Team Unemployed labor force or part- time workers in cleaning services Traction Financial Plan Calendar
  11. 11. Costumers Problem Solution Technology Marketing Competitors Team Traction Financial Plan Calendar
  12. 12. Costumers Problem Solution Technology We started on 12, September 2013… So far we have already: Created a great Multicultural team of five members. Created a Blog with over 3500 visitors! Already got more than 20 people wanting to receive our news. Marketing Competitors Developed a functional website with a mobile App prototype as well as all our social network channels Team Traction Financial Plan Calendar Created the entire marketing campaign including a guerrilla marketing initiative Engaged with critical partners that showed their availability to cooperate!
  13. 13. Financial plan Costumers Problem Market Potential Market Solution Technology Marketing 83.160 NOTE: A client in this service is equivalent to a student. UNI-Clean Market Share Number of clients in absolute values UNI-Clean average demand / month (hours) st Competitors Team 1 Semester 20% Monthly growth in term of hours nd 1,0% 832 1.663 rd 2 Semester 3 semester 4rd Semester 30% 35% 20% Demand 1 In hours In clients 2 3 4 5 6 10 5 14 7 18 9 25 12 34 17 45 23 Traction Costs Financial Plan Calendar HOMEWORX Costs (maid/hour) 5,00 € Price 8,00 € Margin 38% Willingness to pay 5€ - 10€ rd 3 year 10%
  14. 14. Financial plan Costumers Problem Revenues without VAT Solution Months Technology Marketing Competitors Team Traction 1 Cleaning 2 65,8 € 3 5 6 120,0 € 162,0 € 218,7 € 295,2 € 3 88,9 € 4 4 5 6 100,9 € 136,2 € Profits (just margin with VAT) 1 Months Cleaning 2 30,4 € 41,0 € 55,3 € Time spent per client on the telephone/email (receiving the request) matching students and housekeepers on the telephone/email (confirm service) 74,7 € Hours 0,1 0,25 0,05 6 minutes 15 minutes 3 minutes 0,4 24 minutes TOTAL HOURS TOTAL Financial Plan Total investment costs Calendar With VAT 15.004,56 € Without VAT 10.586,25 € VAT 4.418,31 €
  15. 15. Financial plan Costumers Problem 140,000 € Solution 120,000 € 100,000 € Technology 80,000 € Marketing Inflo ws 60,000 € Outfl ows Competitors 40,000 € Oper ation al Cash flows Team 20,000 € Traction - € 1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536 Financial Plan Calendar -20,000 €
  16. 16. Financial plan Costumers Problem Solution INCOME STATEMENT 3rd Year Technology Marketing Competitors Team Traction Financial Plan Calendar 1st Year Sales (Operating Costs) EBITDA (Depreciations) Operating income Financial income Financial charges Profit before tax IRC (25%) Net profit IRC 8.247 37.181 -28.934 3.877 -32.811 € € € € € 0 0 -32.811 € - € -32.811 € 25% Sales (Operating Costs) EBITDA (Depreciations) Operating income Financial income Financial charges Profit before tax IRC (25%) Net profit 959.968 278.589 681.379 3.877 677.502 € € € € € 0 0 677.502 € 169.375 € 508.126 €
  17. 17. Financial plan Costumers Problem BALANCE SHEET 1st Year Solution Active Technology Marketing Fixed Assets Tangible Assets Intangible Assets Immobilized Depreciations Total Fixed Assets Equity 7.171€ 4.460€ 11.631€ 3.877€ 7.754€ Competitors Team Traction Financial Plan Calendar Current Assets Cashier Account receivables Total Current Assets Total Assets -7.352€ 0€ -7.352€ 402€ Capital Net Profit Total Equity 36.194€ -32.811€ 3.383€ Liability VAT SS + IST IRC Suppliers Total Debt Total Equity + Debt -10.851€ 1.005€ 0€ 319€ -9.526€ -6.143€
  18. 18. Financial plan Costumers Problem 3rd Year Solution Technology Marketing Competitors Team Traction Financial Plan Calendar Active Fixed Assets Tangible Assets Intangible Assets Immobilized Depreciations Total Fixed Assets Current Assets Cashier Account receivables Total Current Assets Total Assets Equity 2.390€ 1.487€ 3.877€ 3.877€ 0€ 650.598€ 0€ 650.598€ 650.598€ Capital 36.194€ Retaining Earnings 54.496€ Net Profit 508.126€ Total Equity 598.816€ Liability VAT SS+IST IRC Suppliers Total Debt Total Equity + Debt 44.455€ 8.859€ 169.375€ 32.620€ 255.309€ 854.125€
  19. 19. Costumers Problem 4 Months 3 Months 2 Months 1 Month 2 Weeks Solution Technology Marketing Competitors Team Product Name Distribution Strategy Description Channels Promotion Strategy Requirements Marketing Placement Website Landing Pages Processes Compilation Traction Financial Plan Looking Back Calendar Packaging Mobile App Prototype Pitch Development Final Pitch and Presentation Business Angels Updated Website
  20. 20. Costumers Problem 2 Weeks 1 Month 2 Months 4 Months Solution Technology Marketing Competitors Demo Video demonstrating the concept Formalize our partnerships Start deploying our marketing material to get more awareness Gather a considerable network of Housekeepers to satisfy demand Team Traction Financial Plan For the Future Calendar Launch our fully operational website with the possibility to request a service
  21. 21. Thank you!

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