Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want. Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer. We manage and coordinate the entire process of in-store activities: Shopfitting, Shop-In-Shop and fixtures installations, merchandising activities, design and construction of exhibition facilities and P.O.P materials. We also look after the planning of events and exhibitions, promoting services, sales and much more. We offer all these services in Italy and most countries in Europe.

1. unconventional
field marketing

2. 03
10HUBS
IN ITALY
18HUBS
IN EUROPE
+100VANS
fashion
6customer
types
Consumer
Electronics
Housewares
retail
services
Events &
Promoters
merchandising Sales
4Dedicated
Business Units
information
technology
Logistics &
Transportation
HUMAN
RESOURCES
COMMUNICATION
& DIGITAL
4Strategic
Divisions
174employees
8HEADOFDIVISION
2 managing directors
10 PROJECT MANAGER
21 ACCOUNT MANAGER
14 PROMOTING
6 INFORMATION TECHNOLOGY
7 BACK OFFICE
106 IN-STORE FIELD FORCE
ROme
BOLOGNA
MILAN
DUBLIN
retailers FOODtoys
unconventional
field
marketing

3. 04 05
BECAUSE WE'RE UNCONVENTIONAL
Pardgroup is the only player on the market that takes you from planning to
point of sale:
Why Pardgroup?
We DESIGN your project, PRODUCE it, HANDLE it, TRANSPORT it to the point
of sale, INSTALL it and then PROMOTE it: everything is done in-house and we
neveruseanyintermediaries.
DESIGN
PRODUCTION
LOGISTICS
INSTALLATION
PROMOTION
SALES

4. 06 07
OPERATIONAL CHANNELS:
Pardgroup oversees all the distribution channels, representing the nominated
spokesperson for a range of brands.
MULTI-CHANNELLING:
OUR ADDED VALUE
360° Field Marketing Services, multi-channelling is the added value we offer
innovators in the marketing sector.
CONSUMER
ELECTRONICS
FOOD FASHION DIY
UNIEURO
MEDIAWORLD
EURONICS
EXPERT
TRONY
COMET
FAMILA
AUCHAN
CARREFOUR
FINIPER
IPERCOOP
CONAD
HARRODS
LA FAYETTE
FLAGSHIP
STORES
LEROY MERLIN
BRICO IO
BRICOMAN
BRICOFER
COIN
RINASCENTE
TOMORROW, TODAY
ENTER THE FUTURE

5. 08
BUSINESS UNIT
09
THEY ARE THE ELECT TO WHOM BEAUTIFUL THINGS
MEAN ONLY BEAUTY.
OSCAR WILDE
CREATIVITY, DESIGN, PRODUCTION, INSTALLATION of Window Displays,
Fixtures, Graphics, Furnitures, Shop-In-Shop for distribution channels and
Flagship stores, Temporary Shops and Pop-Ups.
360° LOGISTICS MANAGEMENT: Liaising directly with all suppliers whether
local or in the Far East, customs clearance, shipping management at the
local hub, quality check of materials, transport to point of sale.
A TEAM OF PROJECT MANAGERS dedicated to delivering turnkey solutions
and offering a single point of contact for client and suppliers.
A TEAM OF ARCHITECTS AND DESIGNERS looking after design and creativity.
WINDOW OPERATIONS and VISUAL MERCHANDISING services.
Responsive FACILITIES MANAGEMENT at point of sale.
RETAIL SERVICES
Established networks of local installers across Europe with one of our
Project Managers always on site.
Storage hubs throughout Europe including 10 in Italy (for blanket national
coverage) and more than 100 privately-owned vans and lorries for
transporting materials.
Multi-material production capacity.
Pre assembling hub for testing the prototypes and testing our production
material.
RETAIL SERVICES EXTRA

6. 10
BUSINESS UNIT
11
PROMOTERS:
WesupplyPromotersforIn-storePromotions,BrandAmbassadors,
MysteryCustomersandstreetactivitiessuchashandingoutLeaflets,Tours,
RoadShowsandGuerillaMarketing.
Hostesses and Stewards for trade fairs and conventions, models for special
events.
EVENTS:
Organising and staging events such as Conferences, Exhibitions,
Special Events and Street Events.
EVENTS & PROMOTERS EXTRA
SOFTWARE PLATFORM for monitoring and reporting on In-store
Promotion campaigns.
TEAM OF MERCHANDISERS to support In-store Promotional activities.
LOGISTICS FOR STORING and TRASPORTING materials to POS.
PROJECT MANAGEMENT: a Project Manager is assigned to every project
to manage relationships with customers, suppliers and the dedicated
project team.
PRODUCING PERMANENT & POP MATERIALS, gadgets, Desks
and Totems.
DESIGNING CREATIVE SOLUTIONS FOR PROMOTIONAL In-store
and Out-of-Store ACTIVITIES.
EVENTS & PROMOTERS
THERE'SAMUTUALBENEFIT,BECAUSEPEOPLE
LEARNWHENTHEY'RETEACHING.
LUCIOANNEOSENECA

7. 12
THE MOST PRECIOUS RESOURCE YOUR COMPANY HAS
IS THE IMAGE IT PRESENTS TO CUSTOMERS.
BRIANTRACY
BUSINESS UNIT
13
DEDICATED PROPRIETARY SOFTWARE: Planning, monitoring and reporting
of all POS services.
LOGISTICS: 10 hubs in Italy and 16 in Europe for managing logistics and storage
of all Permanent and POP materials.
100+ PRIVATELY-OWNED CUSTOM VEHICLES
TRAINING: digital platforms and training rooms for dedicated online and
face-to-face training, in-house and at Vendors' own premises.
Linear REFILLING AND RESHELVING, SETTING UP POP MATERIALS
AFIELDFORCEOFOVER106MERCHANDISERSandINSTALLERSthroughout
Italy for maximum responsiveness
SELL-OUT and POINT-OF-SALE SERVICES MANAGEMENT FOR
LARGE-SCALE RETAIL using 2 different methods:
A team of Project Managers, Merchandisers and exclusive Back Office staff
dedicated entirely to customer service.
Inclusion in Sharing opportunities for multi-brand visits through Pardgroup
Field Force
MERCHANDISING
MERCHANDISING EXTRA

8. 14
PRACTICE IS JUST AS VALUABLE AS A SALE.
THE SALE WILL MAKE YOU A LIVING;
THE SKILL WILL MAKE YOU A FORTUNE.
JIMROHN
BUSINESS UNIT
15
PROPRIETARY SOFTWARE PLATFORM DEDICATED TO SALES,
to manage:
PLANNING AND MONITORING OF VISITS
ORDER TAKING
AUTOMATIC, STATIC AND DYNAMIC REPLENISHMENT PLANS
PLANOGRAMS
SALES DATA ANALYSIS
SELL-IN MANAGEMENT FOR LARGE-SCALE RETAIL using 2 different
methods:
COMPREHENSIVE COVERAGE across Italy.
A TEAM OF MERCHANDISERS dedicated to SELL-OUT support.
A SOLID LINK WITH THE TRADE, based on trust built up over years
working alongside Buyers and Vendors.
A dedicated Sales Force, comprising Sales Managers, Project Managers,
Key Accounts and exclusive Back Office staff entirely at your service.
Sharingoportunities in the Pardgroup Sales Force multi-brand catalogue.
SALES
SALES EXTRA

9. 16 17
STRATEGIC DIVISIONS
PARDSW: an in-house software house at the service of all business processes with
customsolutionsconstantlybeingdevelopedforcustomers'technicalrequirements.
PARDCRM:Multi-functionmanagementsoftwaredevelopedin-house.Powerful
CRM-ERP integration for 360° control of all business processes and company
business:
Designed with independent modules dedicated to individual Business Units &
StrategicDivisions,allrelatingtoacentralCRM
ManagementofEmployeesandSpotResources
CompletePOSsalesrecordsforlarge-scaleretailersinItaly
Managementofcompanyandcustomer-ownedmaterials
Planningandmonitoringofallprojects
Detailedreportingforongoingandcompletedprojects
Economicandfinancialdataanalysis
Centralised Sell-In and Replenishment management for the large-scale retail
circuit
InventoryforHubsandreal-timetrackingofgoodshandled
INFORMATIONTECHNOLOGY

10. 18
STRATEGIC DIVISIONS
19
LOGISTICS, TRANSPORTATION AND WAREHOUSING OF MATERIALS
FOR ALL ACTIVITIES IN OUR BUSINESS UNITS:
TRANSPORT & LOGISTICS
Reception,storage,transportationandinstallationofmaterialsfromsuppliers
Real-timeloadingandunloading
Qualitychecksanddedicatedreports
Storageincludingin"safe"/securestoragearea
OrderProcessing
Electronicpickingandordering
Transportandinstallationofallmaterials/dedicateddeliveries
Customreportingforclients
ShipmenttrackingfromwarehousetoPOS
Issueofshippingdocuments
Customsclearancefornon-EUgoods
Billing
Serialnumbertraceability
Real-timeinventoryviewingofindividualclientdeposits
CentralstorageHubforPermanentandPOPmaterials

11. 20
STRATEGIC DIVISIONS
21
DATABASE CONSTANTLY UPDATED withthebestresourcesonthemarketin
eachprofessionalarea.
An HR DIVISION CONSTANTLY LOOKING FOR AND SELECTING the
professionals our Partners require: on field, top and middle management.
HEAD HUNTING.
BUSINESS TRAVEL SOLUTION.
EMPLOYEES SATISFACTION.
QUALIFIED, SPECIALIST IN-HOUSE TRAINERS.
HUMAN RESOURCES

12. 22
STRATEGIC DIVISIONS
23
SOCIAL MEDIA & CONTENT MEDIA COMMUNICATION Plans.
DesignanddevelopmentofDIGITAL STRATEGIES.
GRAPHICS, PUBLICITY GRAPHICS, CREATIVITY AND BRAND IDENTITY.
INTEGRATED AND CORPORATE COMMUNICATION plans.
DevelopmentofAPPS FOR MOBILES, WEB AND SOCIAL MEDIA.
WEB DEVELOPMENT PLATFORMS andE-COMMERCE.
CONCEPT, DESIGN, PRINTING OF BROCHURES, LEAFLETS, FLYERS &
POP MATERIALS.
PHOTO SHOOTS AND VIDEOS.
COMMUNICATION & DIGITAL

13. 2524

14. 2726
ARCHITECTS AND DESIGNERS for DESIGNING
AND CREATING stands, display units, permanent
and POP materials, exhibition areas and entire
stores.
DESIGN
OUR MAIN STRENGHTS
GRAPHICS
GRAPHICS PLANNING AND DESIGN
PRINTING WORKS
PRINTING IN VARIOUS FORMATS ON
DIFFERENT MATERIALS
DISPLAY UNITS/STANDS
DESIGN:
FULL CONCEPT
DEVELOPING CUSTOMER GUIDELINES
RENDERING
TECHNICAL EXECUTIVES
MULTI-MATERIAL PRODUCTION
SHOWCASES/
SHOP WINDOWS
DESIGN:
FULL CONCEPT AND CREATIVITY
DEVELOPING CUSTOMER GUIDELINES
TECHNICAL DESIGN
RENDERING
PRODUCTION:
RAW MATERIALS
MOUNTING SYSTEMS
FINISHINGS
shop-in-shop
store design
Area Experience showroom

15. OUR MAIN STRENGHTS
GRAPHICS
PERMANENT AND POP MATERIALS
DISPLAYS
SHOP-IN-SHOPS
EXHIBITION AREAS
STANDS
STORES
IN-HOUSE MULTI-MATERIAL
PRODUCTION OF:
29
PRODUCTION
28

16. OUR MAIN STRENGHTS
3130
PARD CRM
ALL ON-THE-FIELD ACTIVITIES WITH ONE CLICK
PARDGROUP's showpiece, PARD Software
is a CRM/ERP developed in-house by the Pardgroup IT Division,
to meet the everyday requirements of the Field Marketing sector.
LOGISTICS
HUMAN
RESOURCES
MERCHANDISING
& IN-STORE SERVICESPROMOTERS
RETAIL
SERVICES
SELL-IN
MANAGEMENT
180employee
profiles managed 120brandsforwhichwehandle
orderreplenishment
2.000new projects
managed every year 3.000POS records
across Europe
20.000databases of professional
resources managed
500.000annual reports managed
PARD
SOFTWARE
www.pardsw.com

17. OUR MAIN STRENGHTS
33
100+ PRIVATELY
OWNED VANS
Pardgroup's own fleet, essential support for all our activities: transport,
logistics and much more.
FLEET
3mlnkmcovered every year
3mlntonS of materials stored
3m3
20m3
Any volume from transportedTO
32

18. 35
MILAN HEADQUARTERS:
commercial and central management
office for all operations. The IT division
is also located here.
3 regional offices with meeting
rooms, training rooms and conferen-
ce facilities to support management
and training operations, in:
BOLOGNA
ROME
DUBLIN
OFFICES
ROME
BOLOGNAMILAN
DUBLIN
34

19. 37
Some of our clients:
For a full list of clients go to the restricted area of our website
www.pardgroup.com
CLIENTS mediaworld
MICROSOFT
LOUIS VUITTON
BOSE
emilio pucci
SONY
unieuro
FENDI
FITBIT
36

20. UNCONVENTIONAL
FIELD MARKETING
3938

21. 4140
TEAM
FRANCESCOSANTONImanagingdirector
EMANUELE
CIAPONI
Marketing &
Business
Development
CRISTINA
FONTANA
Events &
Promoter
STEFANO
AMATI
In-store
Services
IvanoCerminaraLogisticManager
FABRIZIO
FERRO
Head Of IT
FRANCESCARAPISARDI
Retail
Services
ALESSANDRO
FONTANA
KEY ACCOUNT
MANAGER
CORRADO
BERRINI
Chief Operating
Officer
LUCA
NEGRONI
managing
director
ENZO
MEOLA
Sales
Manager

22. 42
anywhere
you
youneed,
anytime
want

23. creative-farm.it
Milan
Via Pietrasanta n° 14 - 20141 Milano
Tel. +39 02-86894055
Bologna
Via Castagnolino n° 34/A - 40010 Bentivoglio
Tel. +39 051-861495 - Fax +39 051-864724
Rome
Via Italo Raulich n° 69 - 00050 Aranova (RM)
Tel. +39 06-61705258/35 - Fax +39 06-61705262
Dublin
20 Harcourt St,
Dublin
Phone +353 879727165
www.pardgroup.com
E-Mail: info@pardgroup.com