Al Khor Mall Media Pack

1. MEDIA PACK 2016

2. MEDIA PACK 2016
ABOUT ALKHOR MALL
Al Khor Mall, sprawling over an area of
about 55,016.67 square meters, is the first
as well as the largest of its kind in the Al
Khor. With more than 100 outlets and a
variety of dining options, multipalexes
and family entertainment centre, the mall
enables you to indulge in a plethora of
interesting activities other than shopping.
Apart from these, the mall’s
entire systems and services
have been controlled by the
highly sophisticated Building
Management System (BMS).
Best of all, Al Khor Mall boasts of a
strategic location and is close to
such highlights of the city as
Beach resort, Qatar & Ras Gas
housing complex and Jabal
Jassiya that stands out for its
beautiful rock carvings.
The typical Arabic architectural
style blended with facilities of
international standards adds to
its convenience and style.
Further, the mall comes with an
expansive parking lot that can
hold up to 1,500 cars.

3. MEDIA PACK 2016
TENANTS
DID YOU KNOW?DID YOU KNOW?
100 +
stores
55,016.67
SQ. METERS
1500
PARKING LOT
average number
of visitors during weekdays
shops
elegantly
appointed
Superb
dining
options
and
large
foodcourt
WHAT ALKHOR MALL OFFERS
1 2 3 SCREEN CINEMASSCREEN CINEMAS
WHAT ALKHOR MALL OFFERS
20,000 + 30,000 +average number
of visitors during weekENDS
HypermarkeT

4. MEDIA PACK 2016
OUR MEDIA
Staircase
Branding
Main Entrance
Mega Branding
Escalator
Branding
Digital
Mupi
External
Backlit
Indoor
Column
Indoor
Megacom
LED Branding
Elevator
Branding
Maxicom LED
Backlit
Restroom
Branding

5. MEDIA PACK 2016
Shopping Mall
e.g. Main Entrance of Mall,Food Court,
Hypermarket
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 14,200 per image
Free Standing Digital Media
TECH SPECS
12 (6 at the GF + 6 at the First Floor)
Vertical Image
(1181w x 2112 h-pixels - 72 DPI)
Description:
Plays 12 Hours per day continuously
Duration:
Quantity:
Type:
4 weeks
DIGITAL
MUPI
Generates high overall REACH and virtually
100% coverage of all mall shoppers.
EXPOSURES to consumers while they shop,
increasing overall frequency.

6. MEDIA PACK 2016
Free Standing Digital MediaFree Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 35,000
TECH SPECS
Size:
Duration:
Production Cost:
Location:
Type:
4 weeks
INDOOR
MEGACOM
LED BACKLIT
DOMINATE THE ESCALATOR AND STAIRS
ENTRANCE leading the LULU departmental
store, food court and cinema.
LONG EXPOSURE to the message as they walk
up/escalate up.
DRAMATIC BACKLIT EFFECT
-
of every single passerby thereby getting 100%
exposure to campaign.
LED lightbox with specialized Fabric Printed
QAR 4,850
650 cm (W) 250 cm (H)
attract the attention
Quantity: 1

7. MEDIA PACK 2016
Free Standing Digital MediaFree Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 15,000
TECH SPECS
Size:
Duration:
Production Cost:
Location:
Type:
4 weeks
MAXICOM
LED BACKLIT
(FOODCOURT/CINEMA)
100% EXPOSURE to foodcourt and cinema-goer
BRIGHT and BEAUTIFUL medium attracting the
attention of every visitor as they walk.
LED lightbox
QAR 850
4.25m (width) x 1m (height)
Quantity: 1
Foodcourt and Cinema Entrance

8. MEDIA PACK 2016
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
TECH SPECS
QAR 19,900 /per lightbox
Duration:
Production Cost:
Location:
Type:
4 weeks
Mall Exterior
External Lightbox
Main Entrance
ELB 1
ELB 2
ELB 3
ELB 4 ELB 5 ELB 6 ELB 7 ELB 8 ELB 9 ELB 10 ELB 11 ELB 12 ELB 13
Entrance
Entrance
ELB 16
ELB 15
ELB 14
Entrance
Main Entrance
ELB 1
ELB 2
ELB 3
ELB 4 ELB 5 ELB 6 ELB 7 ELB 8 ELB 9 ELB 10 ELB 11 ELB 12 ELB 13
Entrance
Entrance
ELB 16
ELB 15
ELB 14
Entrance
EXTERNAL
BACKLIT QAR 2,890
468 cm (W) 358 cm (H)
LARGE FORMATS
visible from the moment you enter the parking
CREATES DRAMA and enhances
the visibility of each ad, improving awareness.
It COVERS
Size:
Quantity: 15 External Lightbox

9. MEDIA PACK 2016
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 18,350
TECH SPECS
Size:
Duration:
Production Cost:
Location:
Type:
4 weeks
Located at Main Entrance of the Mall
Vinyl Sticker with Lamination
215 cm (W) 400 cm (H)
Main Entrance
Entrance
Entrance
SERVICE DRIVEWAY
Entrance
Main Entrance
Entrance
Entrance
SERVICE DRIVEWAY
Entrance
UNIQUE POSITIONING
flexibility of shapes and sizes creates a "wow
effect".
EFFECTIVE CAMPAIGN EXTENSION from other
mall media that enchances intrusiveness and
createsa real buzz with shoppers
QAR 2,900 (for 2 columns)
QAR 5,800 (for 4 columns)
INDOOR
COLUMN
BRANDING
Quantity: 4 columns

10. MEDIA PACK 2016
Free Standing Digital MediaFree Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 24,000
TECH SPECS
Size:
Duration:
Production Cost:
Location:
Type:
4 weeks
CONSUMER ENGAGEMENT through photos and social
Its UNIQUENESS is the fact that people will spend
Most ENGAGING media for families with small kids.
Vinyl Sticker Branding
ELEVATOR
MEDIA
Quantity: 4 Elevators

11. Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
MEDIA PACK 2016
QAR 24,600
TECH SPECS
Size:
Duration:
Location:
Type:
4 weeks
UNIQUE POSITIONING
flexibility of shapes and sizes creates a "wow
effect".
ABILITY TO TELL A STORY
improve visibility
EFFECTIVE CAMPAIGN EXTENSION from other
mall media that enchances intrusiveness and
createsa real buzz with shoppers
ESCALATOR
BRANDING
Vinyl Sticker on Glass Panels
On the main entrance
(In between Starbucks and Lulu Hypermarket)
20.6m (W) .7m (H)
Quantity: 2 escalators (8 faces)

12. MEDIA PACK 2016
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 24,150
TECH SPECS
Size:
Duration:
Production Cost:
Location:
Type:
4 weeks
Main Entrance
Entrance
Entrance
SERVICE DRIVEWAY
Entrance
Entrance
EntranceEntrance
DOMINATE THE ESCALATOR AND STAIRS
ENTRANCE leading the LULU departmental
store, food court and cinema.
LONG EXPOSURE to the message as they walk
up/escalate up.
DRAMATIC BACKLIT EFFECT
of every single passerby thereby
STAIRCASE
BRANDING
Staircase Rising Branding
QAR 3,200
18.2 sq. meters
Quantity: 1 Staircase
On the main entrance
(In between Starbucks and Lulu Hypermarket)

13. MEDIA PACK 2016
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
QAR 35,700
TECH SPECS
Size:
Duration:
Production Cost:
Location:
Type:
4 weeks
Main Entrance
Entrance
Entrance
SERVICE DRIVEWAY
Entrance
Main Entrance
Entrance
EntranceEntrance
SERVICE DRIVEWAY
Entrance
Entrance Branding
QAR 8,140
Refer to Main Entrance Mega Branding Dimension
MAIN
ENTRANCE
MEGA
BRANDING
EYE LEVEL POSITIONING
Doors present the AD UPFRONT
Doors COMPLEMENT AND INTEGRATE
creates SIGNIFICANT AWARENESS
Located at all entrances of the Mall
Quantity: 6 Entrance Branding

14. MEDIA PACK 2016
Free Standing Digital Media
Total No of Screens: 12 (6 at the GF + 6 at the First Floor)
TECH SPECS
Size:
Location:
Type:
Near Elevator on Level 1 and 2
Vinyl Sticker on Doors
s.
90 cm (W) 200 cm (H)
RESTROOM
ADVERTISING
QAR 18, 950 Men’s Restroom
QAR 18, 950 Women’s Restroom
Duration: 4 weeks
Quantity: Men: 18 | Women: 14
REACH
consumers in a constant environment.
EXPOSURE to a brand message to reach
higher than average figures.
MESSAGE.
mirror clings, digital displays or unique
floor graphics place.

15. MEDIA PACK 2016
The marketer can USE A COMPREHENSIVE DATABASE
to contact and ineract with consumers.
Ability to TARGET SPECIFIC GROUPS or locations and areas.
Provide samples and coupons to PROVOKE PURCHASE DECISIONS
ACCESS TO EXPERIENCED PROFESSIONALS
production and logistics who understand the mall environment.
KIOSKS
Product
DisplaysSAMPLING
PROMOTIONAL
ACTIVITIES

16. MEDIA PACK 2016
70 cm
1,416 cm 325 cm325 cm
62.5 cm
62.5 cm
70 cm
ESCALATOR
650 cm
250 cm
INDOOR MEGACOM LED BACKLIT
COLUMN POSTER
MEDIA DIMENSION
1181pixels
2112 pixels
DIGITAL MUPI
468 cm
358 cm
EXTERNAL BACKLIT
200 cm
90 cm
RestroomAdvertising

17. MEDIA PACK 2016
215.5 cm x 89 cm
121.5 cm x 227 cm
111 cm x 238 cm
42cmx227cm
215.5 cm x 227 cm
290 cm x 90 cm215.5 cm x 89 cm
290 cm x 90 cm
215.5 cm x 227 cm
121.5 cm x 227 cm111 cm x 238 cm
177.5 cm x 237 cm
178 cm x 237 cm
76cmx227cm
76cmx227cm
Main Entrance Branding Dimension

18. MEDIA PACK 2016
Media Location
LEGENDS
Main Entrance
Mega Branding
Indoor Megacom
LED Branding
Stair Branding Escalator Branding
Digital Mupi Restroom Advertising
External Backlit
Column Branding Elevator BrandingMaxicom
Backlit

19. MEDIA PACK 2016
Some of the clients who promoted their brands:

20. About iFusion Glocal
iFusion Glocal is a bespoke boutique agency engaged in Marketing
Communication, Digital Stuffs, Media (out-of-home media, mall media,
hypermarket media, sports media, digital media, social media),
Activation(Product Launch, Events Production and Management), Sports
(including sponsorship negotiation and management), Fans Engagement,
Creative and Brand Building Consultancy together with Printing and Production
of Branding and advertising materials and Exhibition booth. iFusion Glocal is
unapologetically client focussed agency.
iFusion Glocal is built differently, on the simple premise that clients deserve
better. So we built a company committed to delivering just that. A company that
believes, with every fiber of its being, that it exists to serve clients, build brands,
and grow businesses.

21. shams@ifusionglocal.com
(+974) 66 9120 66
Shamshuduha Armar
letstalk@ifusionglocal.com
/ifusionglocal @ifusionglocal /ifusionglocal
(+974) 443 191 91
www.ifusionglocal.com
For further information, please contact:
P.O. Box: 37124 Doha, Qatar

22. SHUKRAN!
Have a Nice Day!
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