Pete Flint and Sami Inkinen cofounded Realwide.com, a real estate search website. During the COVID-19 pandemic, Inkinen worked at Microsoft and Flint focused on venture capital and technology company equity transactions. They were impressed by the demand for specialized search engines and saw an opportunity to compete with the National Realtors Association and Multiple Listing Services in the online real estate market. Key challenges included how to create a user-friendly website, acquire listing data, determine the revenue model, decide whether to focus locally or nationally, and how to position the company's image.

1. By
Real Wide.Com
Neha kumari PGCM5 1506
Atul Gurav PGDM 2 1510
Rahul Shetty PGDM2 1523
Nitish Moningi PGDM2 1517
Teja Mulagala PGCM 5 1505
Wendell Godinho CMBA 6 1522

2. Case Synopsis
Pete Flint and Sami Inkinen cofounders of Realwide.com, real estate
search website.
During SIP Inkinen worked with Microsoft and Flint at Battery
Ventures focused on venture cap and equity trans of technology based
companies.
Impressed by the Vertical search engine or specialised search and
found great demand for it.
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3. Internet Search Engine: Crawling, Indexing, Searching.
Two types of searches: Organic and sponsored. Organic is natural and
sponsored to pay for particular key words
Trying to compete with the National Realtors Association and Multiple
Listing Services in the world of Online Real Estate Market.
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Case Synopsis

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Case Problem
How to create a User friendly website
How to Acquire the listing data.
What is the Revenue model to pursue.
Dilemma in changing name of the website.
Replicating the model which Google used to displayed in from highest
CPC to lowest CPC offered or with the help of auction system.
Repositioning the website image and whether to go for Local or National
coverage.

5. Case Inferences
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Porter Competitive Model
Intra-Industry
Rivalry
Bargaining
Power
of Buyers
Bargaining
Power
of Suppliers
Substitute
Products
and Services
Potential
New Entrants
Source: Michael E. Porter
“Forces Governing Competition in Industry
Harvard Business Review, Mar.-Apr. 1979
Kayak
&
sidestep
If CPC will be high the
chance that they will move
to other site
Offline agent
Print media
User friendly
Less costly

6. BROKERAGE MODEL
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Brokers are market-makers: they bring buyers and sellers together and facilitate
transactions.
“eBay acts as a broker, bringing
buyers and sellers together and
taking a listing fee on products list
ed over its site and a commission
on things sold”

7. Real Wide’s Business Model
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8. Case Recommendations / Conclusion
As the website name “Realwide” is familiar thus it is not advisable to change the
website name.
Maintaining the rapport with Agents and co-broker to get leads and database.
Opting for crowdfunding and should contact more Angel Investors.
They should opt for new web technology which reduces the latency effect and
should be dynamic.
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9. Website
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Website

11. Free PPT Templates - Widescreen(16:9)
This PowerPoint Template has clean and neutral design that can be adapted to
any content and meets various market segments. With this many slides you are
able to make a complete PowerPoint Presentation that best suit your needs.
This PowerPoint Template has clean and neutral design that can be adapted to
any content and meets various market segments. With this many slides you are
able to make a complete PowerPoint Presentation that best suit your needs.
This PowerPoint Template has clean and neutral design that can be adapted to
any content and meets various market segments. With this many slides you are
able to make a complete PowerPoint Presentation that best suit your needs.
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