At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai

1. Digital Intelligence for Business Optimization

2. (Company Value, Marketing Knowledge, ROI)
Output
Business
Optimization
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)

3. Web Analytics
Business
Optimization
Output
(Company Value, Marketing Knowledge, ROI)
Statistics
Digital
Intelligence
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)

4. (Company Value, Marketing Knowledge, ROI)
Output
Statistics
Digital
Intelligence
Web Analytics
Customer
Journey
Real
Time
Business
Optimization
Segmentation
Tagging
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)
Real
OnlineOffline
Combination

5. Output
(Company Value, Marketing Knowledge, ROI)
Gartner Hype Cycle
Statistics
Digital
Intelligence
Web Analytics
Customer
Journey
Real
Time
Business
Optimization
Segmentation
Tagging
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)
Real
OnlineOffline
Combination
Digital Intelligence Model
©by Ralf Haberich

8. Never trust feelings or unproved
statements - Dive deep in the
data and get to the Big DataAnalytics-Treasure.
Be a Manager and
strengthen your Soft Skills

9. CASE STUDY
„Driving eCommerce with TV Commercials“
Company WIRKAUFENS
Location Germany

10. About wirkaufens.de
 Founded 2008
 100+ Employees in Frankfurt & Berlin
 Second Hand Shopping of
 Mobile
 MP3
 Navigation
 200.000 Products added yearly
 Turnover €30 Million

11. User watches TV Spot
User visits Website
Analysis / Traffic Attribution

12. Traffic
Brand Search
Direct Entry
Newsletter
Campaign
Traffic
TV Spot
t0 - 5 minutes
t0
t0 + 5 minutes
t

14. Number of TV Visitors - per Minute

15. Number of Orders - Total vs TV

16. Order Influence - per Commercial

17. Second Hand-Portal improved the Marketing Budget and
saved € in TV Spendings in first 6 months. TV is now their
preferred channel.

18. CASE STUDY
„Model Selection via eCommerce“
Company Anonymous
Location Hongkong

19. About the Company
 Founded 1970s
 15.000 Employees Worldwide
 Fashion Shopping for
 Women
 Men
 Kids
 10,000 Stores/Wholesales
 Turnover $4.5 Billion

20. Is a blonde haired model
ideal
to sell bikini online?

21. Fashion Brand re-structured photo shoots
by analysing the model impact on sales and
increased orders by 38% to achieve a seasonal
turnover increase of $960,000.

22. Google YES because

23. BIG DATA

24. Google NO because
 No professional Service offering
 Only via Partners
 No guaranteed feedback by Google

26. Rare User
CEO
Beginner
Expert

30. Global References










# 1 Fashion Brand
# 2 Electronics
# 1 eCommerce
# 1 TV
# 1 Facebook Brand
# 3 eCommerce
# 1 Strongest Brands
# 2 Private TV
# 1 Media
# 3 Finance
Europe
Worldwide
Turkey
Italy
Worldwide
Russia
Austria
Germany
Europe
Worldwide

31. Global Offices

32. World Brand Congress
Thank you.
Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com