Rene Lacoste founded Lacoste in the 1920s after inventing the tennis shirt while playing the sport, which helped change tennis clothing. The alligator logo comes from his nickname during tennis matches. Lacoste has since grown into a global brand with over 10 million fans, 168 outlets worldwide, and annual revenues between 1-5 billion rupees per country from its boutique sportswear line continuing Rene Lacoste's legacy.