case study analysis of PACK-iTS

1. CASE ANALYSIS OF PACK- iTS
PRESENTED BY :
Neha Kumari
Pgcm5/1506

2. Pack iTS
Health lunch preparation, delivery service, serving elementary school.
Flexibility for parents and children.
Managed by six person partnership.
Variety of choices in menu.
Positioned as a fundraising initiative.
WHAT pack its WANT TO DO?
Promote healthy eating habits
for children.
Reduce the working parents
stress .
Key issue
No school under
TVDSB had received
funding from OSNP

3. CASE INFERENCE
Fresh and healthy
food.
Lots of choices in
menu.
Near to school
premises.
Time limitation
among partners.
Lack of experience.
Lack of fund.
Increasing concern of
healthy eating among
parents.
Kraft and Schneider.
Local business
providing food to
school.
strength weakness
threatopportunity

4. RECOMMENDATION
Market research needed to find out how many
students take hot lunch service.
On the day of service at least two of them
present on alternative days.
for promotion one day they can bring food on
stall at fundraising fair.
Stick pamphlets or distribute that on children’s
park.