The document discusses the competitive landscape of video game consoles, focusing on Xbox's strategies, features, and market challenges against competitors like Sony and Nintendo. It details Xbox's marketing efforts, sales performance, and technological advancements, highlighting its goal to dominate the market. The document also touches on struggles in Europe and Japan and anticipates the potential success of the upcoming Xbox 2 release.

3.  History ConsolesHistory Consoles
 GoalsGoals
 RivalsRivals
 FeaturesFeatures
 Marketing StrategiesMarketing Strategies
 GraphsGraphs
 Comparison of SalesComparison of Sales
 DilemmasDilemmas

4. History Behind Console Systems,History Behind Console Systems,
X-BoxX-Box
 Nintendo
 Sega
 Sony Play Station
 Microsoft Xbox

5. Xbox is the second ranking console game worldXbox is the second ranking console game world
at the momentat the moment
Xbox aims to control the console game market inXbox aims to control the console game market in
long termlong term
Xbox wants to take over from Sony PlayStationXbox wants to take over from Sony PlayStation
series as the market leader.series as the market leader.

6.  Nintendo release moreNintendo release more
console systems thanconsole systems than
competitors to stay in thecompetitors to stay in the
market.market.
 Sony will not release the PlaySony will not release the Play
station 3 until 2006.station 3 until 2006.
 Xbox 2 to be released thisXbox 2 to be released this
yearyear
 Sega dormantSega dormant

7.  Microsoft’s Xbox looks like a James Bond hypergadget.Microsoft’s Xbox looks like a James Bond hypergadget.
 Horsepower- a serious piece of hardware or PC game mobile.Horsepower- a serious piece of hardware or PC game mobile.
 Game controllers are well made and easy to useGame controllers are well made and easy to use
 Video and audio qualities is a big “surprise”Video and audio qualities is a big “surprise”
 Play game with the world- Online gamesPlay game with the world- Online games

10.  Xbox targets North America and European markets
 Xbox cut its price about $100 USD, offers 2 free games
 Extensive cooperation with other game producers
 Using famous unique games to its advantages
 Advertise new technologies for Xbox console game

13. ConsoleConsole WeekWeek YearYear
1 Sony PlayStation 21 Sony PlayStation 2 49,80049,800 1,815,2001,815,200
2 Nintendo Game Boy Advance2 Nintendo Game Boy Advance 29,50029,500 1,253,5001,253,500
3 Nintendo Game Cube3 Nintendo Game Cube 18,70018,700 587,400587,400
4 Sony PlayStation4 Sony PlayStation 4,5004,500 127,300127,300
5 Microsoft Xbox5 Microsoft Xbox 3,8003,800 203,300203,300
6 Bandai Wonder Swan Color6 Bandai Wonder Swan Color 2,0002,000 87,40087,400
7 Nintendo Game Boy Color7 Nintendo Game Boy Color 1,5001,500 54,20054,200
8 Sega Dreamcast8 Sega Dreamcast 160160 16,40016,400
9 Nintendo N649 Nintendo N64 100100 4,6004,600
10 BANDAI Wonder Swan10 BANDAI Wonder Swan 8080 4,3004,300

15. Comparison Sales differentComparison Sales different
countriescountries
Estimated 3 million Xbox 2Estimated 3 million Xbox 2
consoles will be sold in theconsoles will be sold in the
US in 2005 (according toUS in 2005 (according to
Marketing and equityMarketing and equity
research firm Goldmanresearch firm Goldman
Sachs).Sachs).
Means increase inMeans increase in
Microsoft, marketMicrosoft, market
dominance in the USdominance in the US
Market.Market.
Xbox sales struggling inXbox sales struggling in
EuropeEurope
Xbox sales struggling inXbox sales struggling in
JapanJapan

16.  Hampered for Xbox with reports of slow sales in Europe andHampered for Xbox with reports of slow sales in Europe and
Japan.Japan.
““ We believe a number of factors have hampered Xbox run rate in theWe believe a number of factors have hampered Xbox run rate in the
March quarter” (SoundView analyst Mark Specker)March quarter” (SoundView analyst Mark Specker)
““ Microsoft has had its teeth kicked in, in both Europe and Japan” (JohnMicrosoft has had its teeth kicked in, in both Europe and Japan” (John
Riccitiello, president of Electronic Arts, the world biggest game software, aRiccitiello, president of Electronic Arts, the world biggest game software, a
Xbox’s company).Xbox’s company).
 A “violent fight” to control a second place in the game consoleA “violent fight” to control a second place in the game console
market with Nintendomarket with Nintendo
 Xbox always has been in the shadow of Sony Play Station 2Xbox always has been in the shadow of Sony Play Station 2

17.  Xbox Xenon 360 (Xbox2)Xbox Xenon 360 (Xbox2) a new products in gamea new products in game
console markets.console markets.
 Xbox 2Xbox 2 will be believed to defeat Play Station 3 in thewill be believed to defeat Play Station 3 in the
future.future.
 XboxXbox Xenon will be at the E3 game exhibition in 12/5Xenon will be at the E3 game exhibition in 12/5

19.  Presented byPresented by
 Andrew PirieAndrew Pirie
 Quang DuongQuang Duong

20. www.enzopedia.blogspot.com.au
www.twitter/pinoyathletics