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THE BUSINESS PLAN
March 2015
RICARDO WEISZ
2
3
ARE YOU AN ENTREPRENEUR OR A
SME OWNER?
4
Why is this important?
Entrepreneur
• To build and sell biz
• Business as a series
• Growth preempts profits
• Alternative...
OVERARCHING STRATEGY
Today
5 years
WHY A PLAN?
• Define success
• Focus
• Understand meaningful steps
• Roadmap
TYPES
• Internal
• Capital raise
• Banking / loans
• SBA
8
PLAN
• Company Overview
• Management
• Addressable Market
• Product or Service
• Sales & Marketing Strategy
• Competition ...
TEAM
• Team that can develop the company
• Deep-rooted expertise in intended market
• Team that exudes confidence
• Why wo...
COMPETITIVE ADVANTAGE
• Competition
• Sustainable competitive advantage
• Barriers to entry
The Cronut™
BUSINESS MODEL
• How do you make money
• Who are your paying customers
• How do you know they will buy
• Risks clearly ide...
FINANCIAL PROJECTIONS
• Start here
• Historical (if any) plus 3-5 years
• Cash flow estimates 3-5 years
MYTHS
My idea is so obvious that…
• I don’t have to include a marketing
and sales strategy
• I don’t have to include finan...
https://miamidade.score.org/
http://sbdc.fiu.edu/
https://www.10ksbapply.com/
http://hbiffl.com/
16
Building Fans instead of customers.
Customers is about transactions.
Fans is about relationships.
17
MUCHAS GRACIAS!
RICARDO WEISZ
RICARDO@NORTHVEST.NET
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The Importance of the Business Plan - VBC

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The Importance of the Business Plan - VBC

  1. 1. THE BUSINESS PLAN March 2015
  2. 2. RICARDO WEISZ 2
  3. 3. 3
  4. 4. ARE YOU AN ENTREPRENEUR OR A SME OWNER? 4
  5. 5. Why is this important? Entrepreneur • To build and sell biz • Business as a series • Growth preempts profits • Alternative financing SME • To build legacy • Reliable profits • Stability • Traditional financing Overarching goal will drive strategy! 5
  6. 6. OVERARCHING STRATEGY Today 5 years
  7. 7. WHY A PLAN? • Define success • Focus • Understand meaningful steps • Roadmap
  8. 8. TYPES • Internal • Capital raise • Banking / loans • SBA 8
  9. 9. PLAN • Company Overview • Management • Addressable Market • Product or Service • Sales & Marketing Strategy • Competition & Competitive Advantage • Business Model • Financial Projections • Funding Needs 9
  10. 10. TEAM • Team that can develop the company • Deep-rooted expertise in intended market • Team that exudes confidence • Why would I trust you with my $$$
  11. 11. COMPETITIVE ADVANTAGE • Competition • Sustainable competitive advantage • Barriers to entry
  12. 12. The Cronut™
  13. 13. BUSINESS MODEL • How do you make money • Who are your paying customers • How do you know they will buy • Risks clearly identified
  14. 14. FINANCIAL PROJECTIONS • Start here • Historical (if any) plus 3-5 years • Cash flow estimates 3-5 years
  15. 15. MYTHS My idea is so obvious that… • I don’t have to include a marketing and sales strategy • I don’t have to include financials • I don’t need management • I need to be creative and not follow convention 15
  16. 16. https://miamidade.score.org/ http://sbdc.fiu.edu/ https://www.10ksbapply.com/ http://hbiffl.com/ 16
  17. 17. Building Fans instead of customers. Customers is about transactions. Fans is about relationships. 17
  18. 18. MUCHAS GRACIAS! RICARDO WEISZ RICARDO@NORTHVEST.NET

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