This document outlines a marketing plan for promoting the Himu TV series based on works by Humayun Ahmed. It discusses doing promotions like a star hunt for the character of Rupa, online teasers, radio programs. During the launch period it discusses premier events, showing episodes at universities, a YouTube campaign, opening a Himu merchandise store. Promotions will continue via push SMS, hashtags, and ending with an event inspired by the story. The budget allocates funds for production, promotions and projects a profit.

1. MADMEN
o ABIDUR RAHMAN
o SAYEED SIDDIQUE
o AHMED BIN MONSUR
o OMAR FARUQ

2. HIMU

3. হিমালয় ...

4. Industry
analysis

5. Industry
analysis
হিমালয় ...
 Strong presence of Himu
 Low attachment with Bangladeshi
TV shows
 Shifting to Hindi and English series
 Entertainment seeker young
generation
 Almost no presence of popular
Bangla TV series
 Huge emotional attachment with fans
 Lack of technical support

6. Brandsteeringwheel
A profitable
brand posing
questions to
social stigmas
in pursuit of
freedom
BRAND TONALITY
Misfit
Carefree
Mysterious
BRAND PICTURE
Himu behavior
Himu used products
BRAND BENEFIT
A Transition into
people’s behavior
from complexity to
simplicity
BRANDING STRATEGY
To develop a brand identity
হিমালয় ...

7. Positioning
হিমালয় ...
Mystery

8. MARKET
Existing
oThe fanatic readers of Humayun Ahmed
oReaders of Himu series
হিমালয় ...

9. Target Market
PhysiographicDemographic
o 13-35 Year old
o Male & Female
o Lower to upper middle class
o Mystery seeker
o Carefree
o Freedom seekers
হিমালয় ...

10. Why would anyone watch Himu series
o Himu is a part of everyone's character
o Fascinating lifestyle
o Fanatic influence of Humayun Ahmed
হিমালয় ...

11. Marketing
mix
হিমালয় ...

12. Product
o1 season
o8 episodes
1.হিমুর িাতে কতেকটি নীল পদ্ম
2.মেূরাক্ষী
3.হিমু মামা
4.চতল যাে বসতের হিন
পর্ব
হিমালয় ...

13. Place
হিমালয় ...

14. Promotion
oPre-launch Promotions (1 month)
oDuring telecast (3 months)
হিমালয় ...

15. Pre launch
রূপার সন্ধানে
Star hunt for the Rupa character
হিমালয় ...

16. Teaser
Online Channel i
হিমালয় ...
Pre launch

17. হিমালয় ...
আসতে

18. Radio Program
Himu fans gathering
RDC
হিমালয় ...
Pre launch

19. During Launch
Premiere েুিাশ পল্লী
Presence of renowned intellectual including Humayun family members
হিমালয় ...

20. During Launch
জ াছো স্নাে
Showing 1st episode হিমুর িানে কনয়কটি েীল পদ্ম at DU TSC
হিমালয় ...

21. During Launch
আহমই হিমু
Offering people to post 1 minutes of
YOUTUBE video portraying activities as himu. Lead cast in himu mama
incentives
হিমালয় ...

22. During Launch
HIMU gallery
A gift shop for Himus and Rupas
• Pocket less yellow Panjabi
• রূপা শাড়ী( A premium quality share crafted
keeping the sky blue base color)
• Himu series books with rose petals inserted
• Seasonal flowers on specific seasons
• Bag, Tea-Cup, Balloons, Chador etc.
হিমালয় ...

23. During Launch
হিমালয় সন্ধযা
Convincing restaurants to show হিমালে at the airing hour
Offering special food packages for the customers of that
hour
হিমালয় ...

24. During Launch
Push SMS
“হিমুনক খুুঁন পানেো মান দা খালা।
হিমুর সন্ধানে জ াখ রাখুে যানেল আই
এর পদব ায়”
হিমালয় ...

25. During Launch
#হিমু
#Himu
#Himalay
#হিমালয়
Monitoring reviews via hashtags
হিমালয় ...

26. Ending Event
ন্দ্রািে
As created by the writer ‘the moon-struck’ state will be mesmerized on the 1st Falgun
হিমালয় ...

27. Evaluation
monitoring
#হিমু
#Himu
#Himalay
#হিমালে
Monitoring reviews via hashtags
হিমালয় ...

28. Vehicle October November December January February
Postering
Rupar
Shondhane
Online
promotion
Amie Himu
campaing
Merchandise
selling
Push SMSs
Print media
Promotion timeline

29. Budgeting
Vehicle expenses
Rupar shondhane (cast
hunt)
2,00,000
Himalay production 10,00,000
Premiere 2,00,000
Projector shows 20,000
Himu gallery products 50,000
Total cost 14,70,000

30. Revenue
Vehicle Amount
TV copyright 16,00,000
Product sale 2,00,000
Total 18,00,000
Total revenue 18,00,000
Total cost 14,70,000
Profit 3,30,000

32. হিমালয় ...
আসতে