This case study details how Kautilya Academy in Chhattisgarh leveraged Facebook marketing to increase its visibility and attract potential candidates for competitive exams. Through targeted posts and a lead generation campaign over three months, the academy generated 335 leads and achieved 162,862 impressions. The results highlighted the effectiveness of Facebook as a cost-efficient medium for brand management and lead generation.

1. Case study: How an educational
institute in Chhattisgarh grew via
Facebook marketing

3. Facebook is one of the biggest social media platforms which
is growing day by day through million active users adding up
each day. People keep scrolling, reading and spend quite a
time on Facebook.
This is where an opportunity arrives at business to promote
their product and services. We are aware that Facebook
marketing is doing well in 1 tier cities, but it has also given
the potential for small cities and states like Chhattisgarh.
As a digital marketing company in Raipur Chhattisgarh, we
have made a detailed analysis on Facebook
marketing through and sharing it with you all a case study.

4. About –
Kautilya academy Started in March 2017 is setting new
milestones in competitive exams by imparting guidance
through scientific training and quality preparation.
The Academy trains candidates not only for administrative
service of union and state public service commission,
challenging exams like SI, CI but also for lower subordinate
level exams like Bank P.O. SSC, Railway, NDA/CDS and
NET/SLET.

5. Kautilya Target Customers –
•Graduates
•Dropouts
•Students already pursuing studies
When it came to targeting the academy’s audience,
we made sure to consider the Facebook users in
depth. Below is the graphical representation
Facebook users in Chhattisgarh, district wise.

7. Solution Proposed –
To integrate the page of Kautilya Academy on Facebook
Create Academy awareness with the help of post which would
connect to the consumers and create an engagement
The next goal was to be able to capture potential leads for the
academy.

8. Strategies Adopted –
To update a post every alternate day on their Facebook page.
Posts had further segregation –
Based on post likes
Based on engagement
Based on reach
Based on lead generation
Our communication majorly based on –
Achievements of the academy
Raipur institutes’ information
Latest updates on courses and classes
Chhattisgarh related target content
Promotional content
In a nutshell, the above-mentioned points were planned in depth beforehand and
performed for a course of three months( December – February), the outcomes of
which will be highlighted in the upcoming sections of the case study. Every post has
been guided by information related to its likes and reach.

9. We began with the first post on 2nd December 2017
Introduction Post:
The post was a teaser post in front of our target audience, to give them the
information about the academy.

10. Posts for courses offered by the academy:

11. Posts for brand awareness:

12. Posts for lead generation:
We ran the lead generation campaign with the following targeting (December – February) –

13. Posts for special offers:

14. Results:
As an outcome, the Facebook management campaign yield us
335 leads in three months, along with 1,62,862 impressions. So
these were the details about the post. The marketing strategy
also involved page likes for the academy on Facebook.
Conclusion:
Facebook is one of the best and cheaper medium as compared
to Ad Words when it comes to lead generation and brand
management. Kautilya academy gained 335 leads and the page
likes have escalated till 3190 within three months including a
strong brand image in public.

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www.konsolegroup.com