This document contains a digital marketing plan for MDI (Management Development Institute) Gurgaon. It includes a social media audit of top B-schools, keyword research analysis, social media strategy and content calendar. The key findings from the social media audit show MDI has less awareness and search interest compared to other brands. The digital strategy aims to increase brand awareness and acquire new prospects through social media campaigns. A three phase approach is proposed focusing on realization, acquisition and conversation. Sample content types and a calendar are provided to engage audiences across platforms.

1. DIGITAL PLAN
By Saurabh Sharma
+91-9811090404

2. AGENDA
1. About Us 2. Research and Analysis
3. Strategy and Planning 4. Summary

3. ABOUT GOLDMINE

4. Social Media Presentation, 2018

5. Social Media Presentation, 2018

6. Social Media Presentation, 2018

7. Social Media Presentation, 2018

8. Social Media Presentation, 2018

9. Social Media Presentation, 2018

10. Social Media Presentation, 2018

11. Social Media Presentation, 2018

12. Social Media Presentation, 2018

13. Social Media Presentation, 2018

14. Social Media Presentation, 2018

15. Social Media Presentation, 2018

16. Social Media Presentation, 2018

17. Social Media Presentation, 2018

18. Social Media Presentation, 2018

19. Social Media Presentation, 2018

20. India Content Leadership 2018 by
Inkspell
Client: Bank Of Baroda
For Best Content in a Digital
Campaign by/for a Financial
Services/Banking enterprise
Awards and Recognition

21. Higher Education
& Digital Landscape

22. Source: EY & BCG
Higher Education Market Landscape
GDP in 2030 (in US $ billion at 2005 PPP)
with growth rates
1) India is expected to be the third largest economy in
the world by 2030
2) Requirement of highly skilled and innovative workforce to
cater the need of multinational enterprises
3) By 2020, world economies are expecting a shortages of
skilled manpower of around 56.5 Mn, while India alone have
a surplus of 47 Mn
4) India is expected to produce a significant number of HE
graduates in coming years
To realize India’s demographic
dividend, there is a need for the
creation of a globally relevant and
competitive HE
system that can produce competent
graduates.

23. By 2021,
Online education will become a $2 billion industry growing at 8x
Even Non-Metros are swiftly waking up
to the power of online education
Source: BCG and Google
Why Digital?
650+ Mn by 2020, which will be
more than the expected
population of the G7 countries
Mobile is the preferred device
for internet access for 77% of
internet users
Education moving towards online
Share of the internet users with
> 25 years of age to be 65% by
2020
User seeks 3 'V's online -
Video, Vernacular content,
views and opinions
2X growth in online
searches around
education in the last
two years
4X growth in online
educational content
consumption
on YouTube
44% of searches from beyond
the Top 6 metros in 2017 for online education
compared to 35% in 2016

24. Competitive Landscape and Understanding

25. Social Media Audit
Name Community Talking Points
IIM
Calcutta
Facebook: 118K
Twitter: 852 K
YouTube: 6.3K
LinkedIn: 52K
Instagram: 4.5K
▪ #IIMCalcutta - Courses, Facts, Culture, Workshop, Students and Alumunus - Research, Startups, Success and
recognition in Industry, Tie-Ups, Joka - Guide to campus life, Annual Convocation
▪ Topical & Trending Topics - MothersDay, Technology Day, Environment Day
▪ Hygiene - UGCs, Campus Pictures, Quiz, Motivational Quotes, Opinions
▪ Campaigns & Associations - SmartFifty (A property created with multipartners where entrepreneurs can get a fund
for their startup)
▪ Replicating the content on all platforms
▪ Avg. Frequency of Postis 1 per day
▪ Content Type: Pictures, Videos, Blogs, cross brand content links
XLRI
Facebook: 29K
Twitter: 12.9K
YouTube:
LinkedIn: 38K
Instagram: 2K
▪ #XLMeriJaan - Courses, Workshop, Students and Alumunus - Research, Startups, Success and recognition in
Industry, Tie-Ups, #InsideXL - XLFests, Ranking in Top B-Schools, OurBound Program, Entrepreneurship,
#XLBrigade - Internship program, Annual Connvocation
▪ Campaigns & Associations - SummerMeets - Inviting alumuni from all major cities in India and abroad to share
thoughts, knowledge new ideas & past pride
▪ Topical & Trending - Indian Festivals, Teachers Day
▪ Replicating the content on most of the platforms
▪ Avg. Frequency of Postis almost 15 to 7 posts per month
▪ Content Type: Pictures, Videos, Blogs, cross brand content links

26. Social Media Audit
Name Community Talking Points
IIM
Bangalore
Facebook: 311 K
Twitter: 152 K
YouTube: 10 K
LinkedIn 26 K
Instagram: 1.2 K
• #IIMA – New Courses details, event based photos, current Seminars,Culture, Workshop,
Youtube video links on courses, process of application to courses , Alumini projects & success stories, startups,
international collaborations
• Topical & Trending Topics - None
• Hygiene - None
• Campaigns : Alumini Connect & Speaker Series
• Replicating the content on FB & Twitter
• Avg. Frequency of Post: Alternate day
IIM Ahmedabad
Facebook: !8 K
Twitter: 39
YouTube: 8.8 K
Instagram:
• #IIMB - courses information ,seminars, Alumini relatable stories , success stories of
• students start-ups, Guest lectures, Innovation Hub, Blogs
• Topical & Trending Topics - None
• Hygiene - UGCs, Campus Pictures, Quiz, Motivational Quotes, Opinions
• Campaigns & Associations - SmartFifty (A property created with multipartners where
• entrepreneurs can get a fund for their startup)
• Replicating the content on all platforms
• Avg. Frequency of Post: 2-3 in a day
• Content Type: Pictures, Videos, Blogs, cross brand content links

27. People Searching About - Management Development Institute
Analysis:
• Most of the searcheres were
registered during Q3 & Q4.
• Haryana, Delhi and
Uttarakhand were the major
cities

28. People Searching About - Xavier School Of Management
Analysis:
• Most of the searcheres were
registered during Q3 & Q4.
• Jharkhand, Orissa and Haryana
were the major cities

29. People Searching About - IIM Calcutta
Analysis:
• Most of the searcheres were
registered during Q3.
• WestBengal, Jharkhand and
Haryana were the major cities

30. People Searching About - IIM Ahmedabad
Analysis:
• Most of the searcheres were
registered during Q3.
• Gujarat, Jharkhand and
Haryana were the major cities

31. People Searching About - IIM Bangalore
Analysis:
• Most of the searcheres were
registered during Q3.
• Karnataka, Haryana & Andhra
Pardesh were the major cities

32. People Searching About - MSI, XLRI, IIM Calcutta, Ahmedabad, Bangalore
Analysis:
• XLRI were the most searched
query amongst competition.
• IIMs were the most searched
one, when we add all the search
queries related to IIMs
• Most of the searcheres were
registered during Q3 & Q4.
• Haryana, Jammu & Kashmir,
Himachal Pardesh, Assam and
Delhi were the major cities

33. Key Findings
• Presence on Social Media -> Since the Youth constitute a largest part of the customer
and social media is a cost-effective approach and provides the instant reach
• Focus on branding: Search Interest shows the lack of awareness amongst the major
cities when compared with other brands

34. Strategy

35. Indiaprominently
placedonthe
globalHEmap
Aspect Key Imperatives
Globally recognized HEIs
Student and faculty mobility
Transnational education
HEIs with international
outlook and global impact
World class learning environment
Relaxing complex regulatory
requirements
Employability
Supply of labor to global
markets
Skilled, job-ready and
productive graduates
Indiaasa
hubfortalent
Enabling higher education graduates
with global skills
Research
Innovation
Entrepreneurship
Research focused
graduates
Conducive ecosystem
to promote entrepreneurship
Cultureof
research,
innovationand
entrepreneurship
Industry participation in research
and innovation
Understanding from the market and competitor's content

36. MDI Vision & Mission
Vision
MDI is a school for
• Thought Leaders and Change Masters
• Academic Excellence and Continuous Innovation
Mission
To create, both at individual and organizational levels, cutting
edge management capability through:
• Value-based Education
• Best Global Practices
• Action-centric Research
• Value Adding Consulting

37. Our Approach to Social
Aim is to make MDI
occupy a distinct position,
relative to competing brands
in the mind of prospects and intenders

38. To build the tone of aspiration
A
VERY CLEAR
OBJECTIVE

39. Who is Looking for Management Course
18 to 34 years old
Wants to pursue HE - Graduate/
Working Professional
Job Prospect -
Entrepreneurship/
endless career
opportunities
Text in Red are on high priority for prospects
Source : Researchgate
Degree Recognition
Proximity to Home
Advice from group
Fee
Key Factors

40. How will social media communication help MDI?
Create brand communities
and increase awareness
about MDI
Build Reach and
share a positive
word of mouth
Improve
audience
perception with
the help of
brand advoctaes
Acquire new
prospects with
the help of
LEAD GEN
campaigns

41. Social media communication
Listen Engage
Measure
& Refine
▪ Identify Problem
▪ Learn what people
are saying about MDI
▪ Discover market trend
▪ Find experts
▪ Enter conversation
▪ Provide relevant
content about MDI
▪ Provide positive
response
▪ Monitor measures
▪ Capture success
stories
▪ Build community

42. The overall strategic framework is about Realization, Acquisition and Conversation
Oct – Nov – Dec 2018Jul - Aug – Sep 2018 Jan – Feb – Mar 2019
Realization Acquisition Conversation
Overall Objective
Engaging With The Audiences In
An Interesting Manner
Create And Build Brand
Awareness Of MDI On Social
Media Landscape
Sustain: Maintain The Connect
& Saliency
▪ Likes, Favs, Comments &
@replies, RTs, Shares
▪ Visits to FB, Website, Time
Spent
▪ Audience Building
▪ Impressions, Views, Fan/
Follower Growth
▪ Brand Advocates Building
▪ Connect & Engage with
Audiences
What we will
achieve

43. Themes
Posts
Campaigns
Target Positioning
Desired Outcome
Key Message
Based on Interim objectives
Attracting new desired TG
Topical Creatives &
Engagement Posts
How should we talk to audience?

44. How we will do it
Phase 1
▪ Webpage creation with rebranding for Lead
generation
▪ Create Platforms: Facebook, Twitter,
Instagram, LinkedIn, YouTube
▪ Start engaing audience with Hero Idea
▪ To come up with a blogging site
blog.mdigurgaon.com
▪ Media spends - Promote blogs,
testimonials, web series, campaign
content, Lead Gen ads
Phase 2
▪ Create one content hub for the
audience - Start this phase with
new website and rebranding
▪ Focus more on redirecting traffic to
website and engage them with
contest & relevant knowledge/
information
▪ Asking questions to industry
experts on Twitter, Q & A session
▪ Media campaign
Phase 3
• Explore other platforms that will enhance
and sustain engagement and interactions
▪ Tie-up and associations with the
relevant portals
▪ Pull Communication : Get Traction
by running contests
▪ Build Brand Advocates: Ask for their
opinions

45. Sample Content Calendar
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sunday
01/07/2018 02/07/2018 03/07/2018 04/07/2018 05/07/2018 06/07/2018
07/07/201
8
08/08/2018
Campus
Pictures /share
your MDI story -
#MDIGurgaon
Motivational
Quote on
Entrepreneurshi
p -
#QuoteOfTheDa
y
Testimonials/ -
Hub for talent
QuizOfTheDay
Achievment of
Alumni -
#MDIAlumni
Academic club
- #MDIClub
Blog - MDI
Research
Note
FunAtMDI
09/07/2018 10/07/2018 11/07/2018 12/07/2018 13/07/2018 14/07/2018
15/07/201
8
Campus
Pictures -
#MDIGurgaon
MDIFacts
Student
Achievemnet -
Hub for talent
QuizOfTheDay
Achievment of
Alumni -
#MDIAlumn
Academic club
- #MDIClub
Blog - MDI
Research
Note
▪ To give proportionate
representation to
different aspects to be
highlighted.
▪ Ensure that content
remains vibrant and not
monotonous.

46. Digital Media Approach

47. *Data from 2015 to 2017 *Source Google
700 Performing Keywords month by month search volume

48. *Data Searches in 2017 *Source Google
Year 2017
MICA 380600
IIM 726000
NMIMS 749700
XLRI 407400
MDI 321700
JBIMS 160800
SP Jain 318100
IIT MBA 20900
Search Volume: 2017
0
200000
400000
600000
800000
NMIMS IIM XLRI MICA MDI SP Jain JBIMS IIT MBA
Competitor Data Analysis

49. Sample Keyword List
Branded Keywords
Keyword Monthly Search Volume
mdi gurgaon 18100
mdi gurgaon fees 1600
mdi gurgaon executive mba 390
mdi executive mba 320
mdi college 170
mdi admission 140
mdi mba 110
mdi admission criteria 90
mdi mba fees 50
mdi admission 2017 50
mdi one year mba 30
mdi executive mba fees 30
mdi executive mba 2017 10
mdi distance learning 10
mdi placements 10
Category Keywords
Keyword Monthly Search Volume
mba 90500
mba courses 27100
top mba colleges in india 27100
best mba colleges in india 14800
mba finance 12100
mba colleges 9900
mba colleges in delhi 9900
mba colleges in mumbai 9900
top b schools in india 6600
top 10 mba colleges in india 6600
top mba colleges 5400
mba marketing 4400
mba colleges in india 4400
top mba colleges in mumbai 4400
mba admission 3600

50. Sr No. Website Impressions Per Week
1 entrance-exam.net 5000000-10000000
2 examsleague.com 5000000-10000000
3 targetstudy.com 5000000-10000000
4 collegepravesh.com 5000000-10000000
5 stupidsid.com 500000-1000000
6 99admissions.in 500000-1000000
7 way2college.com 500000-1000000
8 infinitecourses.com 500000-1000000
9 targetadmission.com 500000-1000000
10 minglebox.com 500000-1000000
11 managementstudyguide.com 500000-1000000
12 examswatch.com 500000-1000000
13 punjabcolleges.com 500000-1000000
14 gopract.com 500000-1000000
15 boardexamresults2018.in 500000-1000000
16 counsellingresult2016.in 500000-1000000
18 studyguideindia.com 500000-1000000
19 engg.entrancecorner.com 500000-1000000
20 cutoffs.aglasem.com 500000-1000000
21 resultind.in 500000-1000000
Sr No. Website Impressions Per Week
22 hindstudy.co.in 500000-1000000
23 engineerscorner.in 500000-1000000
24 eduvark.com 500000-1000000
25 timetablenicresults.in 500000-1000000
26 uttar-pradesh.result91.com 500000-1000000
27 gradestack.com 500000-1000000
28 examresults2016.in 500000-1000000
30 maharashtrasscresults-nic.in 500000-1000000
31 nagpuruniversity.blogspot.in 500000-1000000
32 tneacounselling.net 500000-1000000
33 urbanpro.com 500000-1000000
34 blog.indiaresults.com 500000-1000000
35 jointseatallocationauthority.in 500000-1000000
36 random.tneacounselling.net 500000-1000000
37 rejinpaul.com 500000-1000000
38 manabadi.com 500000-1000000
39 hsslive.in 500000-1000000
40 mbaskool.com 2000000-2500000
41 mbaexcel.com 500000-1000000
42 shiksha.com 500000-1000000
Sample Portal List

51. 1. Lead quality ratio will be improved by using UTM parameter with all the keywords
2. Each keyword will be given unique ID. With every conversion happening, keyword ID
will also passed in the analytics database. For every conversion there will be a
keyword ID
3. After mapping keyword ID with the quality of conversion, we will track back the
keyword & the quality of conversion for the same
4. This Analysis will give us the themes performing for the campaign, & by this way we
can increase the budget for the performing ones
Lead Quality Improvement - Google

52. 1. Lead quality ratio will be improved by using A/B testing among different target groups
2. Three set of creatives will be made live to optimize the campaign for lower CPL also to produce better lead quality
3. This Analysis will give us the audience/creatives performing for the campaign, & by this way we can increase the budget for the performing ones
Lead Quality Improvement - Facebook

53. Digital Media Strategy

54. Media Plan Strategy
PerformanceBranding
20%80%

55. Digital Media Approach - Branding

56. Social Media Presentation, 2018
Media Plan - Branding
Sr No Portals Placement Banner size Clicks to Website
Expected
Impressions /
Expected Views Total Budget
Direct Buy
1 Jagran Josh
Native Articles +
Standard Banner on
Home Page, MBA
page 300 x 250 5,000 2,000,000 INR 255,000
2 Pagalguy.com Standard Banner 300 x 250 2664 1,065,411 INR 245,000
Programmatic Buying
3
Multiple Education related
portals with Affinity Audience
targeting.
ROS, Fixed Banner
Ads, Video Ads etc Multiple Size Available 16,667 3,703,704 INR 250,000
Youtube
4 Instream Ads
Contextual targeting
to people browsing
about MBA programs
Skippable Ads (As Per
Youtube Specs ) 100000 Video Views INR 150,000

57. Social Media Presentation, 2018
Facebook
5 Clicks to Website Ads
Newsfeed, RHS
Column , Instant
Articles, Audience
Network Clicks to Website 17,500 1,250,000 INR 140,000
5 Post Promotion
Newsfeed, RHS
Column , Instant
Articles, Audience
Network Facebook Post
227272 Post
Engagements 1,818,182 INR 120,000
Instagram
6 Clicks to Website Ads Newsfeed Article
Single Banner ,
Carousel Banners 12,500 892,857 INR 100,000
Total INR 1,260,000

58. Digital Media Approach-
Lead Generation

59. Social Media Presentation, 2018
Lead Generation Plan - MDI
Sr No. Portals Placement Total Budget
Estimated
Impressions Estimated Clicks Estimated leads
Facebook
1
Facebook Lead
Generation
Facebook
Newsfeed INR 120,000 1000000 15000 750
Google
3 Google Search Google SERP INR 130,000 309524 10833 547
LinkedIn
5 LinkedIn Lead Generation LinkedIn Newsfeed INR 30,000 12500 400 34
Third Party
7 Emailers Mailbox INR 20,000 - - 182
INR 300,000 1322024 26233 1513

60. Spends Summary
Plan Total Amount
Total Media Cost INR 1,560,000
Agency Commission : 15% INR 234,000
Total With Commission INR 1,794,000
GST : 18% INR 322,920
Total Cost INR 2,116,920
Duration 1 Month

61. 1. Lead is any inquiry filled in the form by human with correct contact number and details.
2. People who are not interested after filling the lead will be considered a lead.
3. Lead will consist of Following Fields only : Name, Mobile number, Email ID, Product & Pin Code(optional).
4. Junk Leads - Leads filled by robots or test Leads, e.g. Name Field enters XXXX, or ABCD, Phone number - 1234567890
etc. Will be considered as a Lead
Note:

62. ● Programmatic advertising helps automate the decision-making process of media buying by targeting specific
audiences and demographics. With Programmatic buying, we will be able to target potential audience within specific
areas.
● GDN will help to advertise through various websites about MDI & offered courses
● We will promote Facebook page and campaign posts to reach more audience and to create awareness about MDI
● We are allocating media budget for branding to increase search volume, when people will search with the branded
keywords
● We will target graduates who working professionals through LinkedIn
● Pagal guys is one of the leading education portal across India having 1M+ registered users
Rationale

63. Social Media Presentation, 2018
Google Display Network

64. Social Media Presentation, 2018
Facebook Ads
Carousel AdsSingle Banner Ads

65. Social Media Presentation, 2018
Facebook Video Ad

66. Social Media Presentation, 2018
Instagram Stories

67. Social Media Presentation, 2018
Instagram Carousel

68. Social Media Presentation, 2018
Youtube Ads

69. Social Media Presentation, 2018
Emailers

70. Social Media Presentation, 2018
Suggestion : Native Ads

71. Jagran Josh
Native Article advertising is a paid content that
matches a publication's editorial standards while
meeting the audience's expectations
300 x 250 Rotational banner
Placement: Homepage + MBA Page

72. PagalGuy.com

73. SEO

74. Learnings & Next steps
We found two things:
• Average Monthly searches of the keywords mentioned in the previous slides are pretty good to direct potential customers
to the website.
• Competition for these keywords on the search Engine are very High.
Timeline during & post revamping the website:
Projects Timeline
Pre Seo Process. 10 to 15 days
On Page. 15 to 20 days
Reports (ranking progress) Every 30 days (monthly report)

75. Engagement
Ideas

76. Hero Idea 1 - #GetYourDreamProfession
Objective:
Create awareness
TG:
Prospects and Intenders
Insight:
1) Approximately 250 Mn active social media users in India by the end of 2018
2) Scholarships in India are on the basis of the merit
Thought:
Intelligence, leadership, and talent don’t fall along economic lines and most of the youth in
India are crazy about social media.
Idea:
Leveraging this thought about their liking about social media, we offer 100% scholarship to
few selected graduates/working professionals

77. Hero IDEA - #GetYourDreamProfession
Execution: This will be dream opportunity for 3 graduates/working professionals.
• Will create a microsite “GetYourDreamProfession” hosting the content conveying that we will provide free course/
training to 5 lucky graduates/working professionals with global exposure.
• Cross-amplification on social platforms
How to apply:
Step 1) First, they have to
register on the microsite with
a short note on “Why you
want to pursue management/
Why do you believe that you
are the best candidate for this
course”
Step 2) Judges will shortlist
top 10 candidates for Face
2 Face round
Step 3) Short videos
of their Face 2 Face
will be created for
digital
Step 4) Final
selection of 3
candidates and their
announcement on
digital

78. Objective:
Build & Engage With Brand Advocates
TG:
Consumers (Faculty, Students, Alumni)
Insight:
Customers crave authenticity, and brands always looking
for new ways to expand the reach. That’s where
user-generated content can help.
Thought:
What if we could reach to prospects better than ever content they can respect, that's
contemporary to their peers, their values and is actually customer-centric and more
authentic than branded content?
Idea:
Reach out to the targeted TG and ask them to share their MDIStory with us
Hero Idea 2 - Share your #MDIStory

79. Execution: Will create a webpage “#MDIStory” hosting the content conveying that share your favourite MDIStory with
picture or video.
A video will be created for calling the entries. Protagonist in this video will be few staff, students and alumni members
How to Participate:
Step 2) A video to be hosted
on webpage asking targeted
TG to share their stories
Step 1) A webpage
will be created as a
content repository
Step 3) Emailer with
the video link to be
shared with the
respective TG
Step 4) Tell us their
MDI story with picture
and video
Hero Idea 2 - Share your #MDIStory
Step 5) Share
with us on FB, T,
and I with
#MDIStory

80. Hub Idea - Blogs & Cross Promotion on Social
Benefits of Blogs
▪ Drive traffic to the website - One of the main reasons why people don’t return to a brand’s website is because it is
idle and inactive.
▪ Increase your SEO/ SERP - Quality content and regular updates are an indication to Google that the website is
active with a routine content flow.
▪ Position your brand as an industry leader - By posting topics which resonate with students
▪ Develop better customer relationships - Helps in building trust by being a source of information
Content example : Two types -> 1. Awareness about the course 2. Search for Knowledge
To map the student's journey To map the student's interest
Why a managemen course Startup, International collaborations
Which management institute is best and
why
Unnati - The student run mutual fund
Can I afford it Alumni Achievement
What is the process to get admission Workshop on topics/technologies

81. Hygiene Ideas
Mentioned below are examples of small engagements that can be re-skinned and
developed quickly and be leveraged to boost interactions on the brand page
1. Photo/ video upload - Involve voting and winning
2. Trivia quiz- Involve scoring by answering questions and winning

82. Hygiene Ideas - Video Marketing
Promoting YouTube as a TV channel
• Seminars
• Convocation
• Campus Tour
• Guest Lectures
Video Testimonials –
• No content can sell better than an actual UGCs and Testimonials
• Shoot video testimonials of the existing students and alumnis and promote them on our Social Media
properties
• These are one of the most important to help us convince and build trust in the minds of the TG
Cross promotion of these videos on various other platforms

83. Hygiene Ideas - Chat Room
▪ Weekly webinars on various trending topics of today like IOT, Block Chain etc.
▪ Webinars related to different courses and its benefits
▪ Live Sessions with the experts where graduates can ask their question(s)
▪ Each of these webinar to be recorded and shared on Facebook & YouTube for the users who
missed the opportunity and also to build interest and participation for the next events

84. Chatbot
▪ Chatbot will provide the quick assistance and access to information efficiently
▪ The goal of the chatbots is to quickly provide answers and address their concern or an query.
▪ A unique facility to be available for all the Facebook fans
▪ Users can use the facility to chat with representatives of the MDI EXpert Centre regarding any
of their management queries, or the services offered.
▪ The virtual service that will be available at specific times
Virtual MDI Expert Centre

85. Quick Metrix

86. About Tool
A proprietary tool QuickMetrix that will help Maharishi
Ayurveda to diligently manage projects and bring out the best
outcomes of every campaign with the perfect response
management and analysis
▪ Innovative Tool, Platform and Toolkit
▪ Cloud Based and Real Time Social Media Listening &
Analytics Tool
▪ Aggregate discussion on various social media and
online forums
▪ Real-time Analytics
▪ Gives accurate reports

87. How we do it

88. Integrated Social Media View

89. Social Media Integration and More

90. Discern Sentiments and Essence of Conversations

91. Dashboard

92. Sentiment Report
Positive Sentiment Negative Sentiment Neutral Sentiment

93. Demography Report
Geography Report Gender Distribution Platform Distribution

94. End to End content and response management process
Goldmine post to
SM
Social
Media &
Digital
Platforms
INBOUND
Customer posts
Responses
Inquiries
Complaints
OUTBOUND
Feedback
Improve
FAQs/
Content
Improve
Process
External
Stakeholders
Internal
Departments
Maharishi
Ayurveda
Core Team

95. Proposal & Summary
MDI Gurgaon
4 Week Execution Plan
HERO
HUB
HYGIENE
Shout
High Exploration
Unique Vistors &
Views
Shout + Engage
High Decision Making
Time Spent/Views
Convert
High on Action
ROAS
Media Mix Content &
Budget
W0 W1 W2 W3 W4
Digital Branding + Lead
generation
Branding Branding Branding +
Lead
Branding +
Lead
Branding +
Lead
Budget: 28 Lac
Social Branding FB, I , T &
YT page
creations
1 post a day 1 post a day 1 post a day 1 post a day
Budget: 3 Lac
Website Revamp Gathering
Information
Sitemap and
Wireframe
Design Coding Coding
Budget: 5 Lac
Digital & Social
Roadmap

96. Discussion