The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio. It has grown to become one of the largest Hollywood studios, owning 11 theme parks, several television networks including ABC and ESPN, and being a component of the Dow Jones Industrial Average. The company is best known for its film studio, now one of the largest in Hollywood, and uses Mickey Mouse as its official mascot.

2. #The Walt Disney Company was founded on
October 16, 1923, by brothers Walt and Roy
Disney as an animation studio, it has become
one of the biggest Hollywood studios, and
owner and licensor of eleven theme parks and
several television networks, including ABC and
ESPN.
#The company has been a component of the
Dow Jones Industrial Average since May 6
1991. Mickey Mouse serves as the official
mascot of The Walt Disney Company.
#The company is best known for the
products of its film studio, the today one of
the largest and best-known studios in
Hollywood

5. 1. Studio
EntertainmentCreates
featurefilms,theatre
productions and
recording labels.

6. 2. Disney theme parks & resorts Focuseson Disney’s 11 theme
parks, cruiselines and other travel related assets.

7. 3. Consumer Products Disney stores
which sell allDisney-branded products

9. Intractive media:
Includes online and video games and social media
presence for enhancing brand image.

11. • Disney connected to its customers on
an emotional level.
• The theme parks for families and
Disney channel for children are the
main ways through which Disney
supplies quality entertainment

12. • Disney world employees are
welltrained in hospitalityand
behaviour.
• They targeted the teen and
20- 30 age group through
ventures like StarWars and
Pirates ofthe Caribbean

14. To preserve their 90 year
old heritage while
continuously innovating
and opening doors to new
consumers and new
technology not loosing on
the quality and
recognition.

22. Disclaimer
Created by B.Devika, SVCE –Chennai, during the marketing intern by prof. Sameer
Mathur , IIM Lucknow.