1) The document discusses the challenges of creating a marketing engine using large amounts of customer data from various sources to personalize communications. It is difficult to determine which data is most important and how to prioritize and integrate the different data sets.
2) It provides a 4-step process for developing an effective marketing engine: segmenting customers using predictive models to identify key attributes; connecting segments to content strategies along the customer journey; using real-time triggers to proactively engage customers; and recognizing that not all customer behaviors can be predicted by data.
3) Constant communication across teams is important when building a marketing engine, as is testing approaches on a small scale before full implementation to optimize effectiveness. Both science and
Predictive marketing is a data-driven process that uses customer data to build predictive models and send personalized messages. It helps identify in-market buyers earlier, improve engagement over the customer lifecycle, and increase conversion rates. The document discusses how predictive marketing works, leveraging various data sources to send targeted messages. It also provides best practices such as starting small, testing predictive approaches, and maintaining human touch.
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
#MarketingShake - Edward Chenard - Descubrí el poder del Big Data para Transf...amdia
Big data and marketing is becoming an important tool for companies. The document discusses how big data can be used for personalization, listening to customers, and responding to better serve their needs. It outlines the key steps in the process from data collection and analysis to insights and actions. Various big data tools and techniques are mentioned to understand customer behavior and trends in order to tailor marketing and customer experiences. The importance of data visualization to tell the story of patterns and create useful insights for businesses is also highlighted.
What people think about when they say data drivenDrPaulWeber
The document discusses different perspectives people have on what it means to be data-driven. Some see it as measuring and tracking key performance indicators to observe metrics like conversion rates. Others view it as acting on shifting demands by analyzing trends to create content or forecast anomalies. Additionally, some consider data-driven to mean using data to prioritize tasks and decide where to focus efforts.
This document discusses how small businesses can benefit from analyzing big data. It defines big data as large volumes of data from various sources that are created quickly. While big data was once only for large companies, small businesses already have customer data from their website, social media, emails, and CRM that can be analyzed. The document provides examples of how small businesses can use big data for social listening, customer service, and trends/forecasting. It then offers advice on getting started with big data solutions, including using CRM software and analytics tools, and introduces Tabor Consulting as a provider that can help small businesses with big data needs.
The document provides information about the Marketing Analytics and Data Science conference happening from June 8-10, 2016 in San Francisco. It features several high-profile speakers from companies like Facebook, GE, Uber, and the US Department of Commerce. The conference will focus on how to use data science and analytics to drive business growth by addressing challenges and unlocking opportunities. Attendees will learn best practices for topics like marketing analytics, data integration, predictive analytics, and more. The agenda includes keynote speeches, case studies, and workshops to help executives apply analytics strategies across different industries.
Predictive marketing is a data-driven process that uses customer data to build predictive models and send personalized messages. It helps identify in-market buyers earlier, improve engagement over the customer lifecycle, and increase conversion rates. The document discusses how predictive marketing works, leveraging various data sources to send targeted messages. It also provides best practices such as starting small, testing predictive approaches, and maintaining human touch.
Data Visualisation - Convert insights into actionsAnnalect Finland
Every year LinkedIn gathers a list of the hottest skills that can get you hired. For several years capabilities in statistical analysis and data mining have been one of the most wanted skills. As a newcomer, data presentation have appeared to the list. Businesses are more and more aware how crucial presentation skills are for business to be successful.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
#MarketingShake - Edward Chenard - Descubrí el poder del Big Data para Transf...amdia
Big data and marketing is becoming an important tool for companies. The document discusses how big data can be used for personalization, listening to customers, and responding to better serve their needs. It outlines the key steps in the process from data collection and analysis to insights and actions. Various big data tools and techniques are mentioned to understand customer behavior and trends in order to tailor marketing and customer experiences. The importance of data visualization to tell the story of patterns and create useful insights for businesses is also highlighted.
What people think about when they say data drivenDrPaulWeber
The document discusses different perspectives people have on what it means to be data-driven. Some see it as measuring and tracking key performance indicators to observe metrics like conversion rates. Others view it as acting on shifting demands by analyzing trends to create content or forecast anomalies. Additionally, some consider data-driven to mean using data to prioritize tasks and decide where to focus efforts.
This document discusses how small businesses can benefit from analyzing big data. It defines big data as large volumes of data from various sources that are created quickly. While big data was once only for large companies, small businesses already have customer data from their website, social media, emails, and CRM that can be analyzed. The document provides examples of how small businesses can use big data for social listening, customer service, and trends/forecasting. It then offers advice on getting started with big data solutions, including using CRM software and analytics tools, and introduces Tabor Consulting as a provider that can help small businesses with big data needs.
The document provides information about the Marketing Analytics and Data Science conference happening from June 8-10, 2016 in San Francisco. It features several high-profile speakers from companies like Facebook, GE, Uber, and the US Department of Commerce. The conference will focus on how to use data science and analytics to drive business growth by addressing challenges and unlocking opportunities. Attendees will learn best practices for topics like marketing analytics, data integration, predictive analytics, and more. The agenda includes keynote speeches, case studies, and workshops to help executives apply analytics strategies across different industries.
Workfront: 11 Marketing Technologists on Digital TransformationMighty Guides, Inc.
The document discusses strategies for successfully transforming marketing operations through digital transformation. It emphasizes the importance of putting customers at the heart of the transformation, streamlining processes before implementing new technologies, and taking a holistic view of how new technologies will integrate with existing systems. Transformations require eliminating data and team silos, setting short-term goals, testing technologies thoroughly, and gathering ongoing feedback from employees.
The challenges facing sales leaders in the next couple of years. What you can expect and what you need to prepare for. SalesRehab - A Chally group partner.
7 Steps for Applying Big Data Patterns to Decision MakingWiley
The document outlines a seven step method for applying big data patterns to decision making: 1) Understand existing data assets, 2) Explore the data to find patterns, 3) Design new decisions or business models based on patterns, 4) Design a data-driven business model if useful, 5) Transform business processes to leverage new insights, 6) Consider governance and security implications, and 7) Develop metrics and incentives to encourage fact-based decision making. The method involves building on each step with the goal of better decisions, new business models, or optimized processes.
Social Media Drives Sales - Customer 2.0InsideView
The document discusses how sales intelligence applications that utilize social media data and traditional business sources (Sales 2.0 technology) can help sales teams identify prospects, gain insights into accounts and trigger events, and improve CRM adoption and use. It provides examples of how InsideView and other Sales 2.0 solutions consolidate multiple data sources into the CRM to reduce research time and accelerate sales cycles. Customers report increased lead generation, conversions, transactions, and revenue with these sales intelligence applications.
Unlocking the Value of Big Data (Innovation Summit 2014)Dun & Bradstreet
Big Data is central to the strategic thinking of today’s innovators and business executives as companies are scrambling to figure out the secret to transforming Big Data to Big Insight and that Insight into Action. As many companies struggle with the emerging technologies and nascent capabilities to discover and curate massive quantities of highly dynamic data, new problems are emerging in the form of how to ask meaningful questions that leverage the “V’s” of large amounts of data (e.g. volume, variety, velocity, veracity). In the Business-to-Business space, these challenges are creating both significant opportunity and ominous new types of risk. This presentation discusses how companies are reacting to these changes and provide valuable insight into new ways of thinking in a world with overwhelming quantities of data.
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
Intelligent Tooling for (Digital) SalesBarry Magee
The document discusses using intelligent tools to help digital sales teams. It notes key seller questions around achieving sales targets and prioritizing clients effectively. It then outlines some of the challenges sales teams face like having too much data and tools, not enough time, and lack of insights. The solution discussed using a cognitive sales advisor that maps territories, provides insights, and helps answer questions to optimize sales processes. It aims to help sales teams prioritize, prepare for client engagements, and find new customers through a data-driven approach.
To build a data-driven marketing organization, companies should first assess their available technology, data assets, and business strategies. They should then map out use cases to grow revenue or customers. Creating a long-term road map that ties marketing initiatives to strategic objectives and leverages available technology and partners is important. Addressing attribution capabilities is also critical when adopting a data-driven approach. Taking the time for proper planning increases the chances of success in transforming the marketing organization.
Strategizing in an increasingly complex digital marketing worldThorsten Sachtje
This document summarizes Thorsten Sachtje's presentation on strategizing in an increasingly complex digital marketing world. Some key points:
- Marketing is facing accelerating creative destruction and disruption from digital technologies, requiring dual transformation of both daily and future business.
- Consumer expectations have been set by technology-powered brands like Amazon, Netflix and Airbnb that offer frictionless, personalized experiences. All brands must meet these new standards.
- Amazon's strategy is to become "Earth's biggest store" through continuous improvements using digital tools, data and AI to better understand and serve customers.
- Effective marketing in today's digital world is not just about "digital marketing" but using the right insights from data
This document provides an overview and guide to data management for modern marketers. It discusses the importance of data management and outlines strategies for collecting cross-channel customer data, defining target audiences, and activating meaningful marketing across channels. The guide emphasizes centralizing data from various sources, conducting data audits to understand goals and identify gaps, and using unified customer profiles to deliver personalized experiences.
This document discusses how predictive analytics can help sales and marketing organizations overcome challenges posed by growing multi-channel marketing strategies and big data. Predictive analytics provides the ability to analyze historical sales and marketing data to determine how customers are likely to behave in the future. This allows companies to improve key operations like customer retention, acquisition, cross-selling, and price optimization. The document outlines best practices for building predictive models, including understanding business needs, preparing data, modeling, and evaluating results. It also highlights the benefits of WebFOCUS RStat for predictive analytics and a success story at a discount retailer.
Maxus is a global media agency that focuses on growth through creative media communications. It uses data and imagination to help clients grow their brands. Maxus prides itself on driving creativity with purpose through insights and data-driven ideas. The agency embraces change and believes in creating impact over just buying audience. It attracts innovative clients and uses collaborative planning to design brand stories and execute ideas flawlessly.
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsJohn Blossom
The document discusses how the roles of experts and scientific publishing are changing in an era of open science, sensors, and big data. It argues that expertise is becoming more collaborative and less hierarchical as knowledge moves faster globally. Experts will need to focus on developing hypotheses, understanding signals in data, and adapting to new requirements for delivering insights. Scientific publishers will need services that support collaborative innovation and make better use of open data and signals to build insight and discovery. They are encouraged to focus on hypothesis generation and testing over static reports and consider how to adapt their business models.
This document discusses data-driven marketing and Anthropic's approach. It provides the following key points:
1. Data-driven marketing uses customer data from all touchpoints to personalize marketing based on customer behaviors and make brands more responsive.
2. 93% of Finnish business directors see data-driven marketing as crucial for business success, particularly for driving sales and customer retention.
3. Anthropic takes a global, people-focused approach to data-driven marketing to give clients a competitive advantage through technology, analytics, and data-driven activation.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
The document discusses the concept of a "signal economy" driven by data from sensors, social media, and semantic analysis. In a signal economy, massive amounts of real-time data from everything connected to the internet can be analyzed to anticipate demands and enable predictive, customized services. Publishers are encouraged to structure their content to be more actionable and adaptive in order to succeed in this new economy driven by signals instead of static information.
The Digital Champion: How to Prove Social ROIBrandwatch
As digital leaders continue to evolve the way we measure impact, how do we attribute our day-to-day actions into meaningful ROI for the business? This session will explore methods for providing and measuring value that goes deeper than traditional vanity metrics. We will discuss not only why but how data can unlock insight, drive deeper relationships with customers and effect your bottom line.
The document discusses big data analytics and provides tips for organizations looking to implement big data initiatives. It notes that while organizations have large amounts of customer, sales, and other operational data, most are not effectively analyzing and extracting insights from this data. The value is in using analytics to uncover hidden patterns and correlations to help businesses make better decisions. However, most companies currently take a slow, manual approach to data compilation and analysis. The document recommends that organizations consider big data as a business solution rather than just an IT problem. It suggests taking a journey approach, focusing on insights over data, using proven analytics tools, and delivering early business value from big data projects in order to justify further investment.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
Entropika is a multidisciplinary design lab that focuses on interactive public art, participatory experiences, IoT furniture, and workshops on art and technology. They design playful urban experiences and artworks that explore public space as experience, how public participation shapes common experiences, interactivity and systems in cities, and using art and technology for participation and learning.
Workfront: 11 Marketing Technologists on Digital TransformationMighty Guides, Inc.
The document discusses strategies for successfully transforming marketing operations through digital transformation. It emphasizes the importance of putting customers at the heart of the transformation, streamlining processes before implementing new technologies, and taking a holistic view of how new technologies will integrate with existing systems. Transformations require eliminating data and team silos, setting short-term goals, testing technologies thoroughly, and gathering ongoing feedback from employees.
The challenges facing sales leaders in the next couple of years. What you can expect and what you need to prepare for. SalesRehab - A Chally group partner.
7 Steps for Applying Big Data Patterns to Decision MakingWiley
The document outlines a seven step method for applying big data patterns to decision making: 1) Understand existing data assets, 2) Explore the data to find patterns, 3) Design new decisions or business models based on patterns, 4) Design a data-driven business model if useful, 5) Transform business processes to leverage new insights, 6) Consider governance and security implications, and 7) Develop metrics and incentives to encourage fact-based decision making. The method involves building on each step with the goal of better decisions, new business models, or optimized processes.
Social Media Drives Sales - Customer 2.0InsideView
The document discusses how sales intelligence applications that utilize social media data and traditional business sources (Sales 2.0 technology) can help sales teams identify prospects, gain insights into accounts and trigger events, and improve CRM adoption and use. It provides examples of how InsideView and other Sales 2.0 solutions consolidate multiple data sources into the CRM to reduce research time and accelerate sales cycles. Customers report increased lead generation, conversions, transactions, and revenue with these sales intelligence applications.
Unlocking the Value of Big Data (Innovation Summit 2014)Dun & Bradstreet
Big Data is central to the strategic thinking of today’s innovators and business executives as companies are scrambling to figure out the secret to transforming Big Data to Big Insight and that Insight into Action. As many companies struggle with the emerging technologies and nascent capabilities to discover and curate massive quantities of highly dynamic data, new problems are emerging in the form of how to ask meaningful questions that leverage the “V’s” of large amounts of data (e.g. volume, variety, velocity, veracity). In the Business-to-Business space, these challenges are creating both significant opportunity and ominous new types of risk. This presentation discusses how companies are reacting to these changes and provide valuable insight into new ways of thinking in a world with overwhelming quantities of data.
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
Intelligent Tooling for (Digital) SalesBarry Magee
The document discusses using intelligent tools to help digital sales teams. It notes key seller questions around achieving sales targets and prioritizing clients effectively. It then outlines some of the challenges sales teams face like having too much data and tools, not enough time, and lack of insights. The solution discussed using a cognitive sales advisor that maps territories, provides insights, and helps answer questions to optimize sales processes. It aims to help sales teams prioritize, prepare for client engagements, and find new customers through a data-driven approach.
To build a data-driven marketing organization, companies should first assess their available technology, data assets, and business strategies. They should then map out use cases to grow revenue or customers. Creating a long-term road map that ties marketing initiatives to strategic objectives and leverages available technology and partners is important. Addressing attribution capabilities is also critical when adopting a data-driven approach. Taking the time for proper planning increases the chances of success in transforming the marketing organization.
Strategizing in an increasingly complex digital marketing worldThorsten Sachtje
This document summarizes Thorsten Sachtje's presentation on strategizing in an increasingly complex digital marketing world. Some key points:
- Marketing is facing accelerating creative destruction and disruption from digital technologies, requiring dual transformation of both daily and future business.
- Consumer expectations have been set by technology-powered brands like Amazon, Netflix and Airbnb that offer frictionless, personalized experiences. All brands must meet these new standards.
- Amazon's strategy is to become "Earth's biggest store" through continuous improvements using digital tools, data and AI to better understand and serve customers.
- Effective marketing in today's digital world is not just about "digital marketing" but using the right insights from data
This document provides an overview and guide to data management for modern marketers. It discusses the importance of data management and outlines strategies for collecting cross-channel customer data, defining target audiences, and activating meaningful marketing across channels. The guide emphasizes centralizing data from various sources, conducting data audits to understand goals and identify gaps, and using unified customer profiles to deliver personalized experiences.
This document discusses how predictive analytics can help sales and marketing organizations overcome challenges posed by growing multi-channel marketing strategies and big data. Predictive analytics provides the ability to analyze historical sales and marketing data to determine how customers are likely to behave in the future. This allows companies to improve key operations like customer retention, acquisition, cross-selling, and price optimization. The document outlines best practices for building predictive models, including understanding business needs, preparing data, modeling, and evaluating results. It also highlights the benefits of WebFOCUS RStat for predictive analytics and a success story at a discount retailer.
Maxus is a global media agency that focuses on growth through creative media communications. It uses data and imagination to help clients grow their brands. Maxus prides itself on driving creativity with purpose through insights and data-driven ideas. The agency embraces change and believes in creating impact over just buying audience. It attracts innovative clients and uses collaborative planning to design brand stories and execute ideas flawlessly.
The New Role of Epertise: Open Science in a Web of Sensors, Senses and SemanticsJohn Blossom
The document discusses how the roles of experts and scientific publishing are changing in an era of open science, sensors, and big data. It argues that expertise is becoming more collaborative and less hierarchical as knowledge moves faster globally. Experts will need to focus on developing hypotheses, understanding signals in data, and adapting to new requirements for delivering insights. Scientific publishers will need services that support collaborative innovation and make better use of open data and signals to build insight and discovery. They are encouraged to focus on hypothesis generation and testing over static reports and consider how to adapt their business models.
This document discusses data-driven marketing and Anthropic's approach. It provides the following key points:
1. Data-driven marketing uses customer data from all touchpoints to personalize marketing based on customer behaviors and make brands more responsive.
2. 93% of Finnish business directors see data-driven marketing as crucial for business success, particularly for driving sales and customer retention.
3. Anthropic takes a global, people-focused approach to data-driven marketing to give clients a competitive advantage through technology, analytics, and data-driven activation.
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
The document discusses the concept of a "signal economy" driven by data from sensors, social media, and semantic analysis. In a signal economy, massive amounts of real-time data from everything connected to the internet can be analyzed to anticipate demands and enable predictive, customized services. Publishers are encouraged to structure their content to be more actionable and adaptive in order to succeed in this new economy driven by signals instead of static information.
The Digital Champion: How to Prove Social ROIBrandwatch
As digital leaders continue to evolve the way we measure impact, how do we attribute our day-to-day actions into meaningful ROI for the business? This session will explore methods for providing and measuring value that goes deeper than traditional vanity metrics. We will discuss not only why but how data can unlock insight, drive deeper relationships with customers and effect your bottom line.
The document discusses big data analytics and provides tips for organizations looking to implement big data initiatives. It notes that while organizations have large amounts of customer, sales, and other operational data, most are not effectively analyzing and extracting insights from this data. The value is in using analytics to uncover hidden patterns and correlations to help businesses make better decisions. However, most companies currently take a slow, manual approach to data compilation and analysis. The document recommends that organizations consider big data as a business solution rather than just an IT problem. It suggests taking a journey approach, focusing on insights over data, using proven analytics tools, and delivering early business value from big data projects in order to justify further investment.
7 COMPONENTS OF AN OUTSTANDING DATA-DRIVEN MARKETING STRATEGY.Infocrest
According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “ 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While both executives and marketers enjoy the benefits of data-driven marketing, there are still a lot of hurdles in this path.
Entropika is a multidisciplinary design lab that focuses on interactive public art, participatory experiences, IoT furniture, and workshops on art and technology. They design playful urban experiences and artworks that explore public space as experience, how public participation shapes common experiences, interactivity and systems in cities, and using art and technology for participation and learning.
Las matemáticas son una parte importante de la educación. Incluyen temas como números, álgebra, geometría y estadística. Las matemáticas ayudan a desarrollar habilidades de razonamiento que son útiles en la vida diaria.
Digital Performance Analyst
The document discusses how analytics can be used to influence changes using a case study of analyzing an IPO service. It identifies key drop-off points in the service's conversion funnel and explores using multivariate testing to determine how to improve the areas causing users to abandon the process, such as by testing different page layouts, wording, or designs. While multivariate testing provides the best data-backed approach, simple analyses of metrics like bounce rates, time on page, and conversion funnels can still provide insights into how to guide changes when more sophisticated testing isn't possible.
Dokumen tersebut memberikan berbagai strategi untuk meraih kesuksesan di kampus, meliputi pengenalan diri, manajemen waktu dan belajar, teknik presentasi dan komunikasi, serta cara menghadapi tantangan seperti stres dan masalah keuangan. Beberapa poin penting yang disarankan adalah menetapkan tujuan dan rencana, memahami gaya belajar diri, serta memanfaatkan sumber daya seperti organisasi mahasiswa untuk memperlu
This document provides an overview of the history and development of the internet as well as methods for managing information online. It then discusses the history of internet service providers (ISPs) operating in Pakistan, noting some of the first ISPs established in the country in the 1990s and 2000s. The document goes on to provide details about the proposed "Inter Link" ISP, including its mission statement, services offered, SWOT analysis, marketing strategies, and financial projections.
Reglamento de la Ley que fomenta la liquidez e integración del Mercado de Val...Yanira Becerra
El Reglamento de la Ley No. 30341 establece las normas para aplicar la exoneración del Impuesto a la Renta hasta el 2018 por las rentas provenientes de la enajenación de acciones y valores representativos realizadas a través de mecanismos centralizados de negociación supervisados por la SMV. El Reglamento precisa los valores cubiertos por la exoneración, los requisitos de presencia bursátil y límite de transferencia del 10% de acciones, y las obligaciones de las ICLV, formadores de mercado y responsables de los mecan
This document discusses the principles of surgical treatment for Zenker diverticulum. It begins with an introduction that discusses the etiology and pathogenesis of Zenker diverticulum. It then describes a study of 11 patients who underwent surgical treatment for Zenker diverticulum between 2001-2011. The surgical approach involved resection of the diverticular pouch and esophageal myotomy. Complications included postoperative hematoma in two patients and esophageal leak in two patients. Early postoperative results showed relief of dysphagia symptoms. Long term follow up was limited due to the short monitoring period for many patients.
The document discusses building an integrated data strategy for marketing. It describes the challenges of accessing and integrating large amounts of customer data from various online and offline sources. An integrated data strategy can help marketers gain a complete view of customer journeys across channels to deliver more personalized experiences. The document outlines three pillars of an effective integrated data strategy: having the right data, culture, and technology. It emphasizes using data to guide marketing decisions rather than relying solely on intuition.
We are all living through a period of exciting, widespread
technological change. We need to be prepared to take on
the challenges and embrace the many opportunities that
the data revolution brings.
The Ultimate Data-Driven Marketing Survival GuideDaniel Robinson
Venturing into the thick forests of marketing and advertising can sometimes be daunting, the forest grows ever more complex, the skills needed to navigate your way more rigorous.
The lifeline that leads your way, which shines like the lighthouse beam on a stormy sea; DATA…
Data is critical to your survival and your ability to thrive in this harsh environment.
Your data strategy is the shelter and warmth that will provide protection and cover during your quest.
Data relating to content is your nourishment, the food and water that feeds your journey.
Your analytics data is your compass and your navigation mechanism, allowing you to know you are on track and enabling you to alter your course if you are being led astray.
You need tools and equipment for your journey and the technology you take with you can make all the difference – without a good knife where would we be…
And of course your magic key of data activation, it unlocks the value in your kit and lets you develop insight that will lead you to your destination.
So to help you weary travellers along your quest, to arm you with the best advantage and invigorate you with knowledge, ADMA are happy to share with you the DATA SURVIVAL GUIDE; everything you need to succeed. Produced in conjunction with the valiant speakers coming to you at ADMA Data Day in Sydney on the 27th April and Melbourne on the 29th April where more secrets will be revealed…
The Ultimate Data-Driven Marketing Survival GuideDaniel Robinson
Data is critical to your survival and your ability to thrive in this harsh environment.
Your data strategy is the shelter and warmth that will provide protection and cover during your quest.
Data relating to content is your nourishment, the food and water that feeds your journey.
Your analytics data is your compass and your navigation mechanism, allowing you to know you are on track and enabling you to alter your course if you are being led astray.
You need tools and equipment for your journey and the technology you take with you can make all the difference – without a good knife where would we be…
And of course your magic key of data activation, it unlocks the value in your kit and lets you develop insight that will lead you to your destination.
So to help you weary travellers along your quest, to arm you with the best advantage and invigorate you with knowledge, ADMA are happy to share with you the DATA SURVIVAL GUIDE; everything you need to succeed. Produced in conjunction with the valiant speakers coming to you at ADMA Data Day in Sydney on the 27th April and Melbourne on the 29th April where more secrets will be revealed…
Data Wonderment helps businesses make better decisions through data analysis. They assess a business's existing data and identify any gaps to help the business meet its goals. Data Wonderment provides consulting, market research, media planning and analysis services. They create easy to understand dashboards and visualizations to monitor campaign performance.
This document outlines 10 key marketing trends for 2017 and ideas for exceeding customer expectations. It discusses how cognitive insights will revolutionize how marketers deepen customer connections and fuel strategic growth by tapping into structured and unstructured data. It also discusses how companies should shift from having a "mobile strategy" to creating an engagement strategy for customers across all channels and devices. The document provides an overview of 10 marketing trends and ideas that marketers can use to better understand customers and provide excellent experiences.
The document discusses predictions from 10 thought leaders on where data-driven marketing insights will have the biggest impact in 2016. Common themes included a greater focus on measuring the entire customer journey, better integration of disparate data sources, and using data to better predict campaign outcomes and improve customer experience. Experts also predicted more personalized messaging tailored to individuals using marketing analytics, and a focus on metrics to measure and improve customer engagement, retention, and lifetime value.
How can we engage with my consumers? How can we grow? How can we stay relevant? How can we be in the consumer’s mind? These are the recurrent questions in our minds quest to find better experiences and solutions. A true digital organization is always looking for new opportunities to engage with the customer. It looks for opportunities to interact and solve the needs of its clients by putting forth a value proposition.
In the Sentinel Report Q1 2017, we would like to answer them not in a proactive manner, but rather in a more futuristic way. we are talking about the importance of anticipating the need and creating a framework that allows forward thinking.
Make the future a present!
What Big Data Means for PR and Why It Matters to UsMSL
Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it?
This document provides an overview of marketing trends for 2014, including search, data, real-time marketing, and social media. Some key points:
- Search is diversifying beyond just keywords to understand context and meaning. Providers value diversity, freshness, and relevance of content.
- Data is more available than ever, and companies that use data analytics are more productive and profitable. 2014 is the time to start analyzing collected data.
- Real-time marketing involves both planned responses to current events and optimizing efforts based on what's happening now. Preparation and legal approval are important.
- Social media integration is increasing, and community management will be important to connect with customers and bring feedback into organizations. Low
This document discusses how data science can help solve problems in marketing. It provides examples of common marketing problems such as customer segmentation, predictive modeling, personalization, optimization, and A/B testing. It then explains how data science techniques like analyzing customer data can help companies develop more effective marketing strategies by providing insights into customer behavior and preferences. Specifically, data science allows companies to identify customer segments, predict future behaviors, deliver personalized messages, maximize marketing efforts, and test strategies. Overall, the document argues that data science is a useful tool for marketing because it can help companies make more informed decisions by analyzing customer data.
This document discusses how businesses can take a customer-first approach when implementing artificial intelligence (AI) technologies. It provides 7 guiding ideas on how to think about implementing a customer-first strategy in an AI context, covering board alignment, execution, technology, people, and organization. The key points are:
1) Have a customer-first mindset integrated into the mission and culture to guide decisions.
2) Leadership should ask the right questions, set a clear strategy, and educate/align the organization.
3) Integrate AI deeply into core business functions where expertise lies to increase impact and speed.
4) Set up the right processes to prioritize, experiment, measure outcomes, and iterate based
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
This document discusses the importance of data, design, and delivery (the 3 D's) in modern digital marketing. It provides examples of how top companies are using insights from data to design personalized customer journeys and deliver high-quality content across digital channels. Effective use of data, journey mapping, and digital delivery are said to be critical for marketers to drive impact and customer engagement in today's business environment.
Using Big Data in Finance by Jonah EnglerJonah Engler
How can you utilize Big Data in the Financial Industry? To leverage Big Data - entrepreneur and finance expert Jonah Engler, has put together this presentation to help the slideshare community understand the value - and HOW TO - use big data in the financial campaigns.
Jonah Engler is a financial expert and stock broker based in NYC. Leveraging his experience in finance, Engler has gone on to have success in the franchise, coffee, startup industries and more. To connect with Jonah - checkout his profile on LinkedIn: https://www.linkedin.com/in/jonahengler
150901 ER Magazine_Using Big Data to Enhance CreativeHawthorne
Big data has profoundly impacted marketing by providing large amounts of customer information. While some argue big data kills creative experimentation by focusing on metrics, the document argues that big data can enhance creativity when used effectively. By using big data to more precisely target customer groups, marketers can generate creative messages that truly resonate. This allows them to focus creative efforts on approaches that engage audiences across channels, reduce waste, and drive results at lower costs. When data informs creative decisions upfront, marketers can blend data and creativity to achieve campaign goals affordably.
This document discusses how relationships and data are essential for business growth. It argues that relationships have always been important for business success, but are now more global and digitally enabled. Data and analytics can help companies strengthen relationships and gain insights into customers. The document advocates for creating a "relationship platform" using integrated data and insights to manage relationships. It also stresses the need for a culture focused on being "data-inspired" and using curiosity and generosity to embrace new opportunities from data and relationships.
- Technological innovations are happening rapidly and changing how people live and work, with more than 30 billion devices expected to be connected to the internet by 2020. Marketers must build deep connections with customers based on personalized experiences.
- Epsilon created a new digital messaging platform called Agility Harmony to help marketers achieve relevant, omnichannel experiences and overcome challenges of data-driven marketing. They designed it from the ground up based on input from clients to be flexible, scalable, and integrated across evolving channels.
- Agility Harmony aims to break down silos within marketing organizations and across departments by ingesting varied data sources and making them actionable across channels, enabling more strategic and efficient marketing workflows.