- The director of external affairs for a medical research center needs to create a new annual report to market the center's research accomplishments to potential donors. - The board wants a shorter, simpler, easy-to-read report with pictures and testimonials to be mailed to stakeholders by November 15. - The director needs to develop a detailed plan, schedule, and budget to present to the board on May 15 to get their approval and funding for the significant new undertaking.