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PERSONALIZED SHOPPING EXPERIENCES
come to life with predictive analytics and customer profiles.
CASE STUDY
Case-1008
A leading trend-conscious
North American fashion
brand.
ABOUT THE CLIENT
Case-1008  © 2017, Sutherland Global, Inc. All rights reserved.
THE CLIENT CHALLENGE
Our fashion retail client was struggling to
pamper their customers when it really
counted; during the holidays.
UNABLE TO MEET
CUSTOMER DEMAND
for product
recommendations
Decreased
CUSTOMER
SATISFACTION
Inability to
INCREASE SALES IN
CRITICAL SEASON
Case-1008  © 2017, Sutherland Global, Inc. All rights reserved.
Case-1008  © 2017, Sutherland Global, Inc. All rights reserved.
The Sutherland Transformation
More
personalized
shopping
experiences
Expertly trained
and managed
fashion
advisors
Defined
customer
profiles through
predictive
analytics
PARTNERSHIP RESULTS
SUTHERLAND
+
A LEADING
TREND-CONSCIOUS
NORTH AMERICAN
FASHION BRAND
INCREASE IN
BASKET SIZE7%
INCREASE IN SALES
CONVERSION
(FROM 15% TO 25%)
REDUCTION IN
AVERAGE
HANDLE TIME
Case-1024  © 2017, Sutherland Global, Inc. All rights reserved.
10%
23%

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Case Study - A leading trend-conscious North American fashion brand

  • 1. PERSONALIZED SHOPPING EXPERIENCES come to life with predictive analytics and customer profiles. CASE STUDY Case-1008
  • 2. A leading trend-conscious North American fashion brand. ABOUT THE CLIENT Case-1008 © 2017, Sutherland Global, Inc. All rights reserved.
  • 3. THE CLIENT CHALLENGE Our fashion retail client was struggling to pamper their customers when it really counted; during the holidays. UNABLE TO MEET CUSTOMER DEMAND for product recommendations Decreased CUSTOMER SATISFACTION Inability to INCREASE SALES IN CRITICAL SEASON Case-1008 © 2017, Sutherland Global, Inc. All rights reserved.
  • 4. Case-1008 © 2017, Sutherland Global, Inc. All rights reserved. The Sutherland Transformation More personalized shopping experiences Expertly trained and managed fashion advisors Defined customer profiles through predictive analytics
  • 5. PARTNERSHIP RESULTS SUTHERLAND + A LEADING TREND-CONSCIOUS NORTH AMERICAN FASHION BRAND INCREASE IN BASKET SIZE7% INCREASE IN SALES CONVERSION (FROM 15% TO 25%) REDUCTION IN AVERAGE HANDLE TIME Case-1024 © 2017, Sutherland Global, Inc. All rights reserved. 10% 23%

Editor's Notes

  1. CLIENT CHALLENGE Our fashion retail client was struggling to pamper their customers when it really counted; during the holidays. As the holiday season generally represents 30% or more of annual sales for the typical retailer, the inability to meet customer demand for product recommendations, order management, and loyalty program management, was of growing concern. This led to a sharp decrease in customer satisfaction, and the inability to eectively increase sales during a critical time of year.
  2. THE SUTHERLAND TRANSFORMATION Our client was focused on improving contact resolutions, customer satisfaction, and sales conversion. Sutherland recruited, trained, and managed a team of fashion advisors to provide personalized experiences during both peak and off season. We used predictive analytics to develop customer shopping profiles (consisting of likely apparel and accessory combinations) to train our fashion advisors to provide personalized shopping experiences. This resulted in increases in customer satisfaction, average basket size, and sales conversion.
  3. Because of relentless focus on consistent improvement to service delivery and the customer experience, the client could identify KPIs and implement an effective campaign management system.