Sean's Marketing Consultants proposes a new marketing campaign for the Holden Colorado to help regain Australian consumer trust and establish the vehicle as an ideal Australian car. The proposal involves TV ads highlighting the Colorado's ability to carry anything for work, life, and vacations. It also suggests celebrity endorsements and deals where a percentage of Colorado profits go to Australian charities for every vehicle sold. Sean's Marketing possesses the creative and communication resources to implement the campaign across various advertising platforms.

1. Holden – Colorado Marketing
Campaign
By Sean’s Marketing Consultants
-
Presented by Sean Gressie 177986

2. Introduction to the agency
Situated in Hobart Tasmania
 Established in June 2012
 12 Employees
A small group of Marketing Professionals that work together to
solve issues and problems facing companies marketing campaigns
 We like to consider all the options available
 We have had 50 plus clients with all successful results all over
Australia.

3. Reasons for Communication
 We have decided to start branching out to bigger companies with marketing
campaign offers
 Our hope is that you the board of Directors of Holden Motors take into
consideration our proposal for a new marketing campaign in Australia
 Our Marketing campaign is about the Holden Colorado

4. Current Advertisement for the Holden Colorado
Your current marketing campaign:
 Television Advertisement
 Listed prices during sales advertisements
Target Market
 Australian Workers
 focusing more on inner city residents
 Families
 Middle to upper income class Australians

5. Issues
 Manufacturing taken off shore
 Holden a lot of its reputation with the Australian public
 It is no longer seen as the all Australian car
 The Current campaign is no enough to win back consumer confidence

6. New Advertising campaign
Idea
 To regain trust with the Australian consumer base
 Achieved through the advertisement of the Holden Colorado
Target Market
 To specifically target average sport loving, hard working Australian
 Parents
 All social and income classes

7. Reputation
 To make the Holden Colorado the ideal Australian car again
 More importantly show how Holden is once again committed to being an
Australian company
 To be part of the Australian community again

8. TV advertisement
Statement of how ‘Australian’ it is to drive a Holden Colorado
 Carry anything you need for work, daily life and vacation
 Carry the whole family
 Can take everyone to sports

9. Celebrity Endorsement
Advertise the Holden Colorado with use of an Australian Celebrity.
This is a marketing tool used by companies to gain greater reputation, as they
can borrow the celebrities reputation

10. Deals with Purchase of a Holden Colorado
That buying the Holden Colorado will add certain benefits to local needs
These can be charities, local sports clubs etc.
For Example:
For every Colorado bought 5% of profits go towards the Red Cross

11. What Communication Tools we possess to deliver
this new campaign
We are able to creatively consult in the following advertising platforms:
 Social
 Television
 Radio
 Mobile
 Billboards
We have the ability to contact and make negotiations happen with various
charities on your behalf

12. Summary
 Sean’s Marketing Consultants
 There are problems with the Current Advertisement of the Colorado
 A new marketing campaign
 Communication tools we possess