Voxpopuli provides cooperative communications services to help organizations engage in two-way conversations with their publics in a mutually beneficial way. They take a holistic view of communications, respecting the layered nature of human beings and communities. Their clients will be able to clearly communicate what matters to their audiences and receive valuable feedback to help their organizations grow.

1. cooperative communications

2. Our job
Voxpopuli is about connecting organizations and leaders with their vision, their
core values and the key benefits they deliver to their clients and stakeholders.
We treat that connection from a holistic point of view, respectful of the multi-
layered nature of human beings and communities.
We call our services Cooperative Communications because we help
organizations and leaders engage in a two-ways conversation with their public
that is beneficial for all.
Our clients will be able to communicate about what really matters to their public
in ways that touch hearts. They will also be able to tune-in to the signals that their
public sends and capitalise that information for growth.
Visit our website: http://www.voxpopulilabs.com

3. Love is the answer and you know that for sure.
Love is a flower, you’ve got to let it grow.
John Lennon.
Every enduring enterprise is built on the original act of
love of a visionary leader.
Identifying an unmet need and passionately using
one’s abilities, skills and resources to fulfil it is driven
by love.
The organizations that excel are those that consciously
stay faithful to their original act of love and
communicate effectively about it.
The prosperity of an organization is the inevitable
consequence of its love for its public.

4. The brand spiral
Context/Environment
Tribe
person
Brand

5. Your public
Physical Emotional
We take a holistic approach to
communicating with our fellow
human beings, your public.
We tackle the four layers that
form a person in an integral
strategy.
Spiritual Mental

6. What makes a brand?
benefits emotion archetype
We will help you find the archetype in your
brand and connect it with your public.

7. Brand engagement attention
affection
appreciation
acceptance
Brand
Successful brands trigger the WE-factor.
We help your brand become one with your public.

8. Brand leadership
A brand must gather its tribe
around a mythic story.
We help you build the totem
and gather your tribe.
Volvo: safety totem
ebay: honesty norms
Apple: cool design language
Patagonia: 1% for the planet ideology
Nike: active lifestyle territory

9. Building brand image
and reputation
We live in a world where
building and maintaining the
image and reputation of a
brand has become a
Stakeholders participatory endeavour.
Ask:
Puma
Brand Influencers Adidas
Nike
Mattel
Shell
Competitors McDonald’s

10. Beyond storytelling
In a world owned by stakeholders and
reported in digital communications,
organizations not only need to have a
relevant, sincere and engaging story to tell.
Most importantly they need to write their
story in co-operation with their public.
We help you build a conversation with your public,
both on-line and off-line.

11. The story we will write
for you will be…
Sincere
on sincerity is built a lasting relationship.
Relevant
to stimulate the conversation with the public.
Shared
with benefits for all.
Open
so that your public can contribute and
engage.
Mythic
so that your public will engage with your
brand at a deeper level.

12. The new rules of the game
Inform – the wall between information and entertainment has fallen.
If we do not entertain, we are given no opportunity to inform.
Share – stakeholders are brand co-creators. Without an active role
they will not engage in a lasting brand relationship.
Serve – mobs gather around tangible and emotional benefits.
Play – the social layer is already built on top of the world. It is now the
time of the ‘gaming layer’ (Seth Priebatsch).
Integrate – an effective communication scheme integrates the many
channels available to reach the stakeholders. The focus is not on the
medium, it is on the recipients.

13. The new paradigm of communication
Integration Conversation Cooperation
We help you defining the We help you engage in an We help you stay in co-
best positioning for your empathic dialogue with your operative connection with
brand. public. your public
We build multi-channel We build conversation through our social media
strategies platforms for your brand expert programmes,
and implement the including website, social including blogging,
communication plans with media presence, apps, community management
you. gaming tools and off-line and tribe leadership among
brand engagement events. others.

14. Innovate with us in the following areas:
Branding: positioning, brand identity, corporate identity, brand architecture
Personal branding: image strategies for corporate executives
Social media: on-line reputation management, community management, blogs
Experiential marketing: events, street marketing, happenings
Public Relations: launches of products and services, corporate communications
Reputation management: executive and corporate relations with stakeholders
Take a bold step. Embrace the new paradigm of Cooperative Communications.

15. Voxpopuli provides strategies and cooperative communications
services to enterprises with an ethical commitment and to
businesses built around the pursuit of a life in natural harmony.
Voxpopuli also provides personal branding strategy and services
to leaders with an ethical or environmental vision.
Check our website: www.voxpopulilabs.com
Check Giuseppe Cavallo’s blog for innovative branding and communications ideas: www.gicavallo.com
Contact: Giuseppe Cavallo – founder – gicavallo@voxpopulilabs.com - @gicavallo - +34 686 822 710