The document discusses different techniques artists use to establish a focal point in their works, including Botticelli, Fragonard, Goya, Gericault, Rivera, and Tintoretto. It explains how each artist uses elements like direction, lighting, color, or subject matter to draw the viewer's eye to the most important part of the piece. The focal points often reveal the artists' interests or commentary on history, politics, culture, or religion during their time periods.