My name is Carlos Taborda, I'm the Founder of Launch Solid. For the past 10 years I've been building products for startups and Fortune 500 companies. I've recently become a podcaster and blogger to share my experiences with entrepreneurs who are creating tech products.

1. THIS IS EXACTLY HOW
I KILLED MY STARTUP
CarlosTaborda
launchsolid.com/refresh

2. IDEA STAGE?

3. PLANNING

4. CREATION STAGE?

5. PROFITABLE?

7. IT’S BORING
• 8/10 Entrepreneurs I speak with skip it
• Usually first Step is getting a logo and business
cards
• Second step is to find a developer

8. MY NAME IS
CARLOS TABORDA

12. 10+ YEARS BUILDING
PRODUCTS
FOR STARTUPS & FORTUNE 500

13. 3 LESSONS LEARNED
AFTER KILLING MY
STARTUP

14. –Every Latino Mom
Casa de Herrero Cuchillo de Palo

15. –Every Non Latino Mom
The shoemaker’s son always goes barefoot

16. 2010
WEBBYNODE!!!
1MM/yr Annual Revenue

20. STEALTH MODE
• Revolutionary & Disruptive
• NDA!
• #1 - People Will Steal your Ideas
• #2 - The Idea is what Separates you from the
Competition
• #3 - You Want to be First

21. ANTI STEALTH MODE
• #1 Prevents building pre-buzz
• #2 Limits Feedback Opportunities
• #3 ZeroValidation

22. OUR STEALTH FAIL
• It was revolutionary
• We were scared our idea would be copied
• We did no validation
• No Problem = No Solution = No Product

23. BURNING PAINS
• Its easy to solve problems no body has.That’s what
Stackfu did.
• Companies who solve a REAL BURNING pain are
more likely to succeed
• If you are working on a ‘nice to have’ try start looking
for a REAL BURNING pain people will pay REAL
money for

28. NO BURNING PAINS = MEH.
• Stack-Fu Solved No MAJOR pains.
• It was a nice to have.
• Couldn’t build a business around it

29. BUSINESS IS EQUALLY
IMPORTANT AS TECHNOLOGY
• Many startups usually neglect business at the
beginning.
• It’s a Hackathon!

30. A COOL PRODUCT MAKES
A BUSINESS NOT

31. PICK A TEAM

33. SOLVES A BURNING
PROBLEM &
BUILDS A REAL BUSINESS

34. DONT WAIT
TAKE ACTION TODAY!

35. LAUNCHSOLID.COM/REFRESH