This document provides 8 ways to market a blog offline. It suggests talking to friends and family, projecting professionalism through business cards and consistent branding, getting out of your comfort zone to meet new people, building friendships in the industry, creating promotional materials, scheduling speaking engagements, offering free services to brands you believe in to build a portfolio, and creating win-win partnerships by providing value. The document also includes statistics on time spent online versus offline in the Philippines and contact information for the author.

1. Offline Marketing
for your Blog
by Ginger Arboleda

2. Why Offline?
Filipinos
Filipinos
on
Online
POPULATION
Facebook
29.7MM
22.6MM
Population of the
Phils.: 91.9 MM

3. Time Spent Online
Here are some online statistics from comScore 2010:
A person spends around 46.2 minutes online daily.
Sleep will be roughly around 8 hours.
The avg person spends 15 hours & 14 minutes
OFFLINE.

4. How to Market Offline
• Offline marketing can be done so many ways.
8 simple ways to market
your blogs OFFLINE.

5. #1: Talk to People about your Blog
• It all starts with making people know that your
blog actually exists
• You can start with friends and family

6. #2: Project Professionalism
• Know the vision/mission of your blog by heart
• Create your job title
• Prepare business cards
• Have a consistent look

7. Sample Business Cards

8. Sample Business Cards

9. Sample Business Cards

10. Sample Business Cards

11. #3: Get out of your comfort zone
• Be adventurous!
• Hang out with new people
• Explore new industries

12. #4: Build Friendships with other
people in the industry
• You can share and learn new things from these
people
• You can build partnerships in the future that
would make you more credible
and more established

13. #5: Create Promotional Materials
• Use this for brand awareness
• Simple giveaways that people can see and use
• Doesn’t have to be ‘bongga’

14. #6: Schedule Speaking Engagements
• Start small
• You can start doing it at your place of work, or
you can organize a small get together with
friends who want to go into blogging

15. #7: Look for Brands that you believe
in and offer free services
• This is for building a portfolio that
advertisers will be able to see in the future
• Don’t be afraid of
making cold calls

16. #8: Create “Win-Win” Partnerships
• Don’t get into the game
because you think clients
don’t know better
• Create value

18. Ginger Arboleda
Marketing Director
ManilaReviews.com /ManilaFitness.com
GingerArboleda.com
Manila Blogs Family
Email Address: ginger@manilareviews.com
Twitter account: @manilareviews or @gymger80
Plurk: http://www.plurk.com/manilareviews