The document discusses a webinar held on October 9, 2015, focusing on employee referral programs (ERPs) and their implementation across various companies. It includes statistics on referral processes, employee engagement, bonus structures, and the effectiveness of referral sources, indicating both the challenges and opportunities in improving ERPs. Key insights reveal varying bonus structures, candidate experiences with referrals, and the need for better promotion of referral programs to employees.

1. Referrals 2015
CXR
Brown Bag
Lunch Webinar
Oct 9, 2015
Chris Hoyt | Mark Mehler | Gerry Crispin

2. ABB Enterprise Software AbbVie ADP
Agilent Amazon Amerihealth Caritas
Amtrak Aramark Astra Zeneca
Avery Dennison Bank of America BASF
Campbells Capital One Cargill
Catamaran CDK Global CH2M Hill
Charlese Schwab Cigna Citrix
Comcast ConAgra Foods Corning
Cummins CVS DaVita
Deloitte Dell Deluxe
Disney Edward Jones Eli Lilly
Enterprise Holdings EY FedEx
Fidelity Fifth Third GE
Genentech Gulfstream Halliburton
Herman Miller Hilton IFF
Informatica Ingersoll Rand Intuit
Johnson & Johnson JP Morgan Chase Keysight
Kimberly Clark L Brands Lockheed Martin
Macy’s Manulife Financial Marathon Oil
Marriott International McGladrey Merck
Nationwide Insurance Navistar Nestle
Nike Ortho Clinical Diagnostics Peabody Energy
PepsiCo Pitney Bowes PNNL
Polaris QVC Schneider Electric
Sedgwick Shell Southern California Edison
Sprouts State Farm Insurance Stryker
Target Thermo Fisher Time Warner
TimeWarner Cable TiVo Two Sigma
Verizon Wireless Walmart Wegmans
Wells Fargo Whirlpool Williams Corporation
Yum Brands
Referrals Webinar - Oct 9, 2015
2015 Colloquium Members

3. Are we operating on current or old data?
Referrals Webinar - Oct 9, 2015
Back Story

4. Referrals Webinar - Oct 9, 2015
Is it a “Formal” program?
Formal Implementation

5. Referrals Webinar - Oct 9, 2015
Yes, for most positions (No Bonus) 7.4%
–Yes, but only for specific positions
(No Bonus)
0.0%
–Yes, for most positions (w a Bonus
of some kind))
32.4%
–Yes, but only for specific positions
(w a Bonus of some kind)
16.2%
–Yes, for all positions (with and
without Bonus)
39.7%
–No, but we did have one. 2.9%
–No, Never 1.5%
Do you have an Employee Referral process?
(formal or informal)
(Bonus or Not?) Referral Process
} ● About ½ the
respondents
have a bonus

6. Referrals Webinar - Oct 9, 2015
Referrals/Position= ~4
How many
NEW HIRES this
year?
Total REFERRALS
The Referral Landscape

7. Referrals Webinar - Oct 9, 2015
0%, N/A 1-5% 6-10% 11-15% 16-20% 21-25% 26-30% 31-35% 36-40% 41-45% 46-50% 51-55% 56-60% + 60%
EMPLOYEES
0.00% 10.53% 2.63% 5.26% 15.79% 13.16% 15.79% 10.53% 13.16% 0.00% 5.26% 0.00% 0.00% 7.89%
Alumni 36.36% 33.33% 9.09% 9.09% 9.09% 6.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Candidates
NOT
Employees
40.63% 25.00% 3.13% 6.25% 3.13% 3.13% 6.25% 6.25% 3.13% 0.00% 3.13% 0.00% 0.00% 0.00%
Sourcers
asking "Who
do you know?"
25.71% 25.71% 14.29% 8.57% 8.57% 2.86% 5.71% 2.86% 0.00% 0.00%
0
5.71% 0.00% 0.00% 0.00%
Vendors 33.33% 39.39% 18.18% 3.03% 6.06% 0.00% 0.00% 0.00% 0.00% 0.00%
0
0.00% 0.00% 0.00% 0.00%
Customers 54.55% 24.24% 9.09% 6.06% 3.03% 0.00% 0.00% 0.00% 3.03% 0.00%
0
0.00% 0.00% 0.00% 0.00%
% Referrals by Source

8. Referrals Webinar - Oct 9, 2015
% Referrals by Type
Manager/Director

9. Referrals Webinar - Oct 9, 2015
Program Promotion
PROMOTION (Internal): How often do you
promote your referral program to employees
throughout the year? ● Program is only promoted by role
and specific business unit
campaigns
● Spot promotions.. Referral Blitzes
● Posters hang on some walls.
● We just launched Taleo social
sourcing (Talent Vine), otherwise it
would be infrequent at best
● Formal communication 1x, informal
talking recruiter to employee or
manager
is ongoing
● Notifications are sent out with new
job openings
● Only in emergencies -need to be
better
● Intranet posting, recruiters email
signatures

10. Referrals Webinar - Oct 9, 2015
We have no resource
available to educate
employees about our
referral program.
7.69%
The "How did you learn
about us?" field in the
employment application.
51.28%
Mentioned in corporate
blogs.
20.51%
Described on the
company website, career
pages or other company
social media channels.
53.85%
Sources of hire details
and #s are published on
the company website or
related social media
channels.
10.26%
Discussed during
candidate interviews.
35.90%
Discussed when, or
immediately after, an offer
is accepted.
41.03%
Responses
Other (please specify)
23.08%
BRANDING (External): How do Candidates learn about your referral program?
External Branding
● Described on the company
intranets, by division
● Mentioned specifically by the
recruiters, calls to new hires
● New Hire Communication
● Marketing campaigns
● As needed by depts hiring, or as
management wishes to
communicate
● New hires get information during
orientation
● Part of our ATS
● Not done well or consistently
● Mentioned during New Hire
Orientation

11. Referrals Webinar - Oct 9, 2015
MECHANICS: What does a candidate or referrer need to do to
ensure participation in the employee referral program?
● Associates submit referrals
online through associate
portal to posted position
Program Mechanics

12. Referrals Webinar - Oct 9, 2015
TECHNOLOGY TOYS: What technologies do you use to augment your referral program?
None 10.26%
Internally accessible via an
employee portal.
48.72%
Part of (or bolted to) our ATS. 64.10%
A third-party stand alone tool
accessible by candidates.
2.56%
Internally developed stand-alone
software.
7.69%
Content leading to employee
referral built into our career
website
12.82%
Social media apps specifically
used to engage employees as
referrals
10.26%
Responses
Other (please indicate specific
tools/vendor used).
15.38%
Technology for Referrals
● Bonus programs with payroll
● EmployUs
● Role Point
● Unknown at this time
● Taleo
● We are just starting the
deployment of smart recruiter
for ER

13. Referrals Webinar - Oct 9, 2015
TECHNOLOGY TOYS: Please find the name of your referral software
vendor(s) and select your satisfaction level with their service.
Technology for Referrals

14. Referrals Webinar - Oct 9, 2015
Dedicated
Recruiter/Recruiting Team
Dedicated Human Resources: What is the dedicated labor assigned
to your Referral Program?
Human Resources

15. Referrals Webinar - Oct 9, 2015
CANDIDATE EXPERIENCE: Do you respond differently to referred
candidates at any stage of the recruitment process?
The Candidate Experience

16. Referrals Webinar - Oct 9, 2015
Referred Candidates are required to
indicate the name of the Referring
Employee in the application process.
52.94%
Referred Candidates are
dispositioned faster than other
candidates.
50.00%
Referred Candidates are promised an
interview.
0.00%
Referred Candidates are promised
status.
11.76%
Referred Candidates can check their
own status via ATS.
23.53%
Referred Candidates are informed
when rejected.
61.76%
Referred Candidates can request and
be given feedback.
20.59%
Responses
Other (please specify)
20.59%
The following
CANDIDATE
elements are a part
of your ERP
The Candidate Experience
- Referring team member
receives notice if their referral is
selected. As well as notice to
when their referral is expiring.
- Referral is sent a direct link to
apply versus having to go to the
website. They then receive a
"thank you" after submission.
- Referred candidates are
promised an interview in
sales and technology
positions
- Referring employee can see the
status on his/her referrals online
- We reach out (either phone or
email) to every referred
candidate
- Not treated any differently. I
recommend treating them
differently.
- Referred Candidates are
researched more thoroughly
than other candidates
- Referred candidates are
contacted by a recruiting
within 48 hours.

17. Referrals Webinar - Oct 9, 2015
The following EMPLOYEE elements are a part of your ER Program.
Referring employees receive
acknowledgment/thank you from
Talent Acquisition.
72.22%
Referring employees receive
acknowledgment/thank you from their
own leadership.
0.00%
Referring employee must submit
initial candidate application/form for
referral to be accepted.
72.22%
Referring employee is surveyed
about the quality of their relationship
to their referral.
13.89%
Referring employee is informed of
referral status (contact, interview,
disposition) throughout the process.
25.00%
Referring employee's manager is
informed when referral is hired.
13.89%
Responses
Other (please specify)
11.11%
The Candidate Experience
- Referring employee's
manager is informed when
referral is hired.
- Referring employee is
informed of referral status
(contact, interview,
disposition) throughout the
process.
- Referring employee is
surveyed about the quality of
their relationship to their
referral.
- Referring employee must
submit initial candidate
application/form for referral to
be accepted.
- Referring employees receive
acknowledgment/thank you
from their own leadership.

18. Referrals Webinar - Oct 9, 2015
Rate the DIFFICULTY of submitting a referral to your company.
1 - GREAT (quick, clear and
simple)
30.77%
2 - GOOD (easy, but could be
better)
23.08%
3 - OK (some frustration but
works)
30.77%
4 - BAD (confusing and/or time
consuming)
10.26%
5 - HORRIBLE (difficult and/or
source of dropoff)
5.13%
The Referral Process

19. Referrals Webinar - Oct 9, 2015
BONUS - GENERAL: Do you offer bonuses for Employee Referrals that are
hired? Please check all that apply.
Sometimes - only certain job
classifications and/or levels are eligible
for referral rewards.
23.08%
Sometimes - it is decided in advance if
the job is eligible for a reward for
referrals hired.
23.08%
No, our program is a basic "Attaboy". No
monetary incentive or product or service
awards are given.
7.69%
Yes, EVERY referral hire has an award. 53.85%
Yes, a raffle or contest is periodically
used to incent referral behavior.
12.82%
Yes, even those making referrals that do
not become hires get something or have
a chance to win something.
7.69%
Referral Bonuses

20. BONUS - SPECIFIC: If using rewards that are NOT monetary, please list them. Examples
may include vacation days, donations to favorite charity, etc.
● iTunes gift card and raffle for iPad for hires
● $1,500 for non exempt hire, 2K for exempt hire- grossed up
● It can be mixed outside the US based local regs. Within the US, it's
always cash
● $23,000 Polaris Slingshot given away as grand prize
● For our retail stores we do a points system that associates can trade in
for gifts
● Charity donations for senior level people not eligible for monetary
rewards
● $10k, vacation days
Referrals Webinar - Oct 9, 2015
Referral Bonuses

21. –
$0– $100– $250– $500– $1,000
–
$1,500– $2,500– $5,000– More
than
$5,000–
–A Typical Non-
Exempt position
10.81% 0.00% 13.51% 40.54% 18.92% 8.11% 2.70% 2.70% 2.70%
–A Difficult to fill
Non-Exempt
position
10.81% 0.00% 13.51% 40.54% 16.22% 10.81% 2.70% 2.70% 2.70%
–A Typical Exempt
position
10.81% 0.00% 2.70% 13.51% 29.73% 16.22% 18.92% 5.41% 2.70%
–A Difficult to fill
Exempt position
5.56% 0.00% 0.00% 11.11% 22.22% 16.67% 19.44% 19.44% 5.56%
–A
Director/Executive
position
13.89% 0.00% 2.78% 11.11% 16.67% 19.44% 16.67% 8.33% 11.11%
–A Contingent or
Part-time position
76.47% 5.88% 5.88% 0.00% 5.88% 0.00% 2.94% 0.00% 2.94%
BONUS - SPECIFIC: Approximate $ value of your referral hire bonus
Referrals Webinar - Oct 9, 2015
Referral Bonuses

22. Referrals Webinar - Oct 9, 2015
BONUS - SPECIFIC: Are bonus amounts for diverse candidates (gender,
race, etc.) ever different than for non-diverse candidates?
i.e. job families adversely impacted.
Referral Bonuses

23. Referrals Webinar - Oct 9, 2015
N/A. At Hire. Two
weeks
after hire.
One
month
after hire.
Three
months
after hire.
Six
months
after hire.
One year
after hire.
More
than one
year after
hire.
Full
Payment:
7.89% 7.89% 2.63% 34.21% 44.74% 2.63% 0.00% 0.00%
Partial
Payment
(Initial):
93.33% 6.67% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Partial
Payment
(Final):
93.33% 0.00% 0.00% 0.00% 0.00% 6.67% 0.00% 0.00%
BONUS: Employee is paid….
Referral Bonuses

24. Referrals Webinar - Oct 9, 2015
BONUS - TAX TREATMENT: Does your organization gross-up the
rewards/payments so associates receiving the reward do not have to pay any
taxes on it?
Referral Bonuses

25. Referrals Webinar - Oct 9, 2015
Restricted to Candidates referred
within documented process (ATS,
etc.) prior to hire date.
8.33%
Restricted to the referring
employee being in good standing
at time of payout.
8.33%
Restricted to "eligible" employees -
certain employee groups such as
HR, Staffing, and/or Executives are
non-participants.
69.44%
Responses
Other (please specify)
13.89%
BONUS - RESTRICTIONS: Do you restrict award payments to any of the
situations below, please indicate the most important if more than one apply?
● VP or above, referring
manager over same
department, retired
employees
● FTE only can participate
● Must be active employee to
receive the bonus.
● TM Referral form
required/validate within 30
days of Hire, and both
Referring and Referred TM
must be active at the 90-day
mark.
● Geography - some countries
offer a referral bonus, others
don't
Referral Bonuses

26. Referrals Webinar - Oct 9, 2015
BONUS - WHO PAYS: Who is responsible for absorbing the cost of the
employee referral?
● Corporate pays for initial
iTunes.
● The hiring manager’s division
pays bonus for hard to fill skills
in their department.
● Business Unite
● There is a central budget
within HR within each division.
● Combination, some business
pay and in one business
staffing does - this is being
harmonized.
● Referring Employee’s
Department (payroll system
restriction)
● Referrer’s manager.
Referral Bonuses

27. Referrals Webinar - Oct 9, 2015
QUALITY CANDIDATE: Do you track the quality of referrals in a way to
differentiate those more likely to lead to a successful hire, higher
performance or improved retention?
Quality of Referral

28. Referrals Webinar - Oct 9, 2015
QUALITY - REFERRER: Do you in any way track the quality of referrals back to the
employee referring them?
No - We do not monitor the quality
of referrals in connection to the
referring employee
84.62%
Yes - We monitor the quality of
referrals from each employee but
DO NOT prioritize consideration for
their referrals based on scores
12.82%
Yes - We monitor the quality of
referrals from each employee and
we DO prioritize consideration for
their referrals based on scores
2.56%
Quality of Referral

29. Referrals Webinar - Oct 9, 2015
INTERNATIONAL
Global Referral Programs

30. Referrals Webinar - Oct 9, 2015
What else can you share about this subject?
● Increasing our ERP hires is a major goal for us this year with several projects planned for 2016.
● Our program is very new, so I expect some of my answers to change as it matures.
● I have only been with this company for 3 weeks and therefore can only provide the information I am
currently aware of.
● Our hire numbers include hourly hires- which are not included in our referral program at this time.
● We are in the process of launching a new ERP program at [Company] and I am the Exec Sponsor of
the project.
● We are moving to a new ATS and are shocked that these technologies have not created anything new
or special to support referrals.
Round Table

31. Good Hunting!
Chris Hoyt | Mark Mehler | Gerry Crispin
732-821-6652 mmc@careerxroads.com www.CareerXroads.com