In 2013, research on mobile recruiting revealed that while 19.3% of Fortune 500 companies had mobile-optimized career pages, only 10% allowed applications via mobile devices. Many firms reported low mobile traffic to career sites, with only 5% attributing a significant percentage of hires to mobile recruiting. The study indicates that while mobile practices are emerging, substantial gaps remain in their implementation and effectiveness in recruitment processes.

1. Mobile Enabled? How Is It Evolving in 2013?

2. In 2011 CareerXroads asked Colloquium members
to share Mobile practices…not much was happening:

3. Last month (February,2013) we asked [2] interns to go to each of the
500 companies on the FORTUNE 500 list and complete the following:
From a Mobile perspective I....
19.3% ...can see the Company Career's pages that have been re-designed
for a smartphone or tablet device without a problem.
43.8% ...can search for jobs using a smartphone or tablet.
10.0% ...can apply using a smartphone or tablet.
53.4% ...could do none of the above.

4. Then 3 weeks ago (February, 2013) we asked Colloquium
members to share how far Mobile recruiting practices
have evolved in their firms.
40 firms responded

5. Can you measure the traffic to your
career site resulting from mobile devices?
No 41%
Yes, but our site is not mobile. 21%
Yes, < 10% traffic from mobile. 5%
Yes, traffic is 11-20% from mobile. 26%
Yes, traffic is 21-30% from mobile. 3%
Yes, traffic is 31-40% from mobile. 5%
Yes, traffic is 41-50% from mobile. 0%
Yes, > 50% traffic is from mobile.
0%

6. If you could measure ALL of the 2012 hires that were 'primarily' a result of
mobile recruiting , would you attribute at least one hire to mobile?
NO 61.5%
38.5% YES

7. If more than a single hire, estimate where your hires (%)
from mobile recruiting activities to be...

8. Your Staffing Leaders…
...have delivered offer letter/
content using mobile. 8%
...are currently working w
vendor partners > mobile use 55%
...traffic can be tracked to (and
within) company career site. 30%
...can do none of the above
35%

9. …ALL have smartphones. 41%
…[many] have subsidized or
Company supplied smartphones . 54%
…receive text updates from
recruiters.
5%
…permit recruiters to call
wherever they are to expedite.
38%
Your Hiring Managers…
…access and send new reqs.
8%
…are trained- policy, sm, etc.
28%
…are asked if competitors are
3%
calling them on their phones.
…check status of open positions. 13%
…none of the above. 21%

10. … are trained on policy, sm etc. 38%
Your Recruiters…. …Any js can call. 36%
…Finalists can call. 59%
…ALL have smartphones. 54%
3% …can do none of these things.
…Can’t work w/o one. 46%
…SP Subsidized. 38%
…share openings
46% 31%
…SP Supplied. via social media.
…distribute
0% openings to job boards.
13% …access/search ATS.
…access Facebook
41% Fan page & interact
…access company intranet 36%
…access Co. Careers pages 54%

11. 21% …apply w previously saved profile.
Your [m] Prospects ...apply from scratch.
15%
& Candidates…
15% ...mobile "codes" drive traffic.
...are targeted via mobile ... mobile opt-in promotion
8% w/o external help.
3%
within job postings.
...are targeted via mobile 8% …jobs delivered via phone, text etc.
23% with external help.
15% ...Career App- iPhone or Android
46% ...can text, call, chat w recruiters.
15% ...customized landing pages.
51% ...can navigate/search careersite 0% …surveyed re talent pool.
13% ...have agent supply jobs via text. 23% ...can [option] fwd to email.
18% ...follow recruiters on Twitter.
15% ...can check resume status.
21% ...can do none of the above.

12. mmc@careerxroads.com
732-821-6652
Good Hunting!