Career Options in Sales & Marketing after MBA
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For Reference. Why Sales and Marketing Jobs exist and what career options you have after you MBA in Sales and Marketing. Best of luck to the MBA aspirants and students.
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introduction to marketing management
Subject - Management
Unit 1 - introduction to marketing management
Content- Marketing, Marketing Management, Markets, What can Marketed? etc.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Marketing Planning Process
The document outlines the marketing planning process. It discusses that marketing planning involves analyzing the business environment and capabilities, deciding on marketing actions, and implementing decisions. The planning process includes understanding the business situation, researching target customers, positioning the brand, defining offerings, identifying techniques, tools and infrastructure needs, and documenting schedules. Benefits of planning are that it encourages revisiting assumptions, reduces risk, provides accountability, allows for proactivity over reactivity, and can provide a competitive advantage.
Differentiation and integration
The document discusses various economic theories of trade and competitive advantage. It describes Adam Smith's theory of absolute advantage, David Ricardo's theory of comparative advantage, and Michael Porter's theory of competitive advantage. Porter argued that competitive advantage results from offering greater value to customers through lower prices or better quality. The document also discusses Michael Porter's four generic business strategies - differentiation, cost leadership, and focus - for gaining competitive advantage. It argues that in today's competitive environment, a differentiation-integration strategy is required that combines diversification and integration across business units.
Unit 2 segmentation, targeting & positioning
This document discusses market segmentation, targeting, and positioning. It begins by defining market segmentation as dividing the total market into smaller, more homogeneous groups based on characteristics like geography, demographics, psychographics, usage patterns, and benefits sought. The key benefits of segmentation are that it allows companies to better meet customer needs and concentrate marketing efforts on the most profitable segments. The document then examines bases for segmentation, the segmentation process, strategic options like niche vs. differentiated marketing, and levels of segmentation from mass to individual markets.
Opportunities In Marketing
Marketing is a broad field that covers many subjects including marketing management, strategic brand management, marketing planning and strategy, retail marketing, sales and distribution management, rural marketing, marketing of services, advertising and sales promotion, business marketing, and consumer behavior. Studying these diverse subjects in marketing equips graduates with skills and knowledge that can enable them to pursue various career opportunities in fields like product management, brand management, marketing analytics, digital marketing, customer relationship management, and more.
Motivation and Compensation of Sales People
The document discusses different types of compensation plans for motivating salespeople, including straight salary plans, straight commission plans, and combination plans. Straight salary plans provide secure income but lack financial incentives for performance. Straight commission plans strongly incentivize performance but may lack focus on customer relationships. Combination plans combine elements to reward performance while providing some security. The optimal plan depends on the sales role and company's objectives.
Market Segmentation - Five Essential Criteria
Market segmentation involves dividing broad target markets into specific consumer groups. There are 5 essential criteria for viable market segments: 1) They must be measurable in terms of size. 2) Be a substantial homogeneous group that will not quickly change. 3) Be accessible via appropriate marketing approaches. 4) Be internally similar but externally different from other segments. 5) Provide actionable data to inform marketing positions and sales approaches that can be quantified. Proper market segmentation allows for an efficient targeted approach to customers.
The marketing organization
This document discusses different types of organizational structures for marketing departments. It begins by outlining factors that influence organizational structure like technology, customer lifestyles, and the environment. The main types discussed are functional, territorial, product-based, customer-based, and matrix structures. For each type, it describes the basic structure, advantages, and disadvantages. It emphasizes that the optimal structure depends on an organization's size, products, markets, competition, and management philosophy. The document provides guidance on choosing and evaluating different marketing organizational structures.
Recommended
introduction to marketing management
Subject - Management
Unit 1 - introduction to marketing management
Content- Marketing, Marketing Management, Markets, What can Marketed? etc.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Marketing Planning Process
The document outlines the marketing planning process. It discusses that marketing planning involves analyzing the business environment and capabilities, deciding on marketing actions, and implementing decisions. The planning process includes understanding the business situation, researching target customers, positioning the brand, defining offerings, identifying techniques, tools and infrastructure needs, and documenting schedules. Benefits of planning are that it encourages revisiting assumptions, reduces risk, provides accountability, allows for proactivity over reactivity, and can provide a competitive advantage.
Differentiation and integration
The document discusses various economic theories of trade and competitive advantage. It describes Adam Smith's theory of absolute advantage, David Ricardo's theory of comparative advantage, and Michael Porter's theory of competitive advantage. Porter argued that competitive advantage results from offering greater value to customers through lower prices or better quality. The document also discusses Michael Porter's four generic business strategies - differentiation, cost leadership, and focus - for gaining competitive advantage. It argues that in today's competitive environment, a differentiation-integration strategy is required that combines diversification and integration across business units.
Unit 2 segmentation, targeting & positioning
This document discusses market segmentation, targeting, and positioning. It begins by defining market segmentation as dividing the total market into smaller, more homogeneous groups based on characteristics like geography, demographics, psychographics, usage patterns, and benefits sought. The key benefits of segmentation are that it allows companies to better meet customer needs and concentrate marketing efforts on the most profitable segments. The document then examines bases for segmentation, the segmentation process, strategic options like niche vs. differentiated marketing, and levels of segmentation from mass to individual markets.
Opportunities In Marketing
Marketing is a broad field that covers many subjects including marketing management, strategic brand management, marketing planning and strategy, retail marketing, sales and distribution management, rural marketing, marketing of services, advertising and sales promotion, business marketing, and consumer behavior. Studying these diverse subjects in marketing equips graduates with skills and knowledge that can enable them to pursue various career opportunities in fields like product management, brand management, marketing analytics, digital marketing, customer relationship management, and more.
Motivation and Compensation of Sales People
The document discusses different types of compensation plans for motivating salespeople, including straight salary plans, straight commission plans, and combination plans. Straight salary plans provide secure income but lack financial incentives for performance. Straight commission plans strongly incentivize performance but may lack focus on customer relationships. Combination plans combine elements to reward performance while providing some security. The optimal plan depends on the sales role and company's objectives.
Market Segmentation - Five Essential Criteria
Market segmentation involves dividing broad target markets into specific consumer groups. There are 5 essential criteria for viable market segments: 1) They must be measurable in terms of size. 2) Be a substantial homogeneous group that will not quickly change. 3) Be accessible via appropriate marketing approaches. 4) Be internally similar but externally different from other segments. 5) Provide actionable data to inform marketing positions and sales approaches that can be quantified. Proper market segmentation allows for an efficient targeted approach to customers.
The marketing organization
This document discusses different types of organizational structures for marketing departments. It begins by outlining factors that influence organizational structure like technology, customer lifestyles, and the environment. The main types discussed are functional, territorial, product-based, customer-based, and matrix structures. For each type, it describes the basic structure, advantages, and disadvantages. It emphasizes that the optimal structure depends on an organization's size, products, markets, competition, and management philosophy. The document provides guidance on choosing and evaluating different marketing organizational structures.
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The document discusses market segmentation and positioning strategies. It defines market segmentation as dividing a market into smaller segments based on common traits. Marketers identify segments that are manageable and evaluate which to target. Positioning involves distinguishing a product relative to competitors. Segmentation variables include geographic, demographic, psychographic and behavioral factors. Effective segmentation requires segments be measurable, accessible, substantial and allow for actionable marketing programs. Positioning matches company strengths to market opportunities to gain competitive advantage through differentiation.
Modern techniques of recruitment
Modern recruitment techniques aim to overcome problems with traditional methods. Key modern techniques include knowledge-based recruitment, online recruitment, scouting, networking, and event recruitment. Knowledge-based recruitment involves defining skill requirements over time and continuously monitoring and updating needs and candidates. Online recruitment uses websites and tools to advertise jobs and allow electronic applications. Modern recruitment casts a wide net to find potential candidates and uses innovative methods like social media, video, and mobile technologies.
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A sales territory is a grouping of customers and prospects assigned to an individual salesperson. There are several reasons for establishing and revising sales territories, including providing proper market coverage, controlling selling expenses, assisting in evaluating sales force personnel, contributing to sales force morale, and aiding coordination of selling and advertising efforts. When designing sales territories, a basic geographical unit is selected and sales potential is determined for each unit. Units are then combined into tentative territories with approximately equal sales potential. Territories are adjusted based on differences in coverage difficulty to equate incremental sales per dollar of selling expenditures among territories. Assigning sales personnel considers differences in ability and effectiveness in different territories. Routing and scheduling aims to optimize coverage and minimize wasted time.
Training and Development
This document discusses training and development (T&D) in organizations. It defines T&D and explains how training needs are determined and objectives are established. Various T&D methods are identified, such as classroom programs, mentoring, coaching, role playing and simulations. The document also describes how T&D programs are implemented, evaluated, and how they help organizations compete. It defines orientation and its purposes. Finally, it discusses organizational development techniques like survey feedback, quality circles, team building and sensitivity training.
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The document discusses principles of radical marketing based on case studies of companies like the NBA, Harvard Business School, and Boston Beer Co. It outlines 10 commandments of radical marketing, which include the CEO owning the marketing function, hiring passionate missionaries, maintaining a small marketing department, caution with market research, and rethinking the marketing mix. The case studies show how these companies broke traditional marketing rules to grow their brands in innovative ways like nurturing emotional connections with fans and maintaining control of their brand.
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1. The document provides an overview of marketing concepts including the nature and scope of marketing, the marketing mix, and different promotional methods.
2. It defines marketing as the total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organizational objectives.
3. The marketing mix is described as the set of controllable tactical variables (product, price, place, promotion) that an organization combines to produce the response it wants in a target market.
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Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
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Psychographics and Lifestyles, Impuse Buying.
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Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
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This document outlines various marketing strategies related to market scope, market entry, product, promotion, distribution, and pricing. It provides definitions and requirements for strategies such as single market strategy, first in strategy, product positioning strategy, promotion mix strategy, exclusive distribution strategy, and skimming pricing strategy. The document is intended to serve as a guide on developing an effective high impact marketing strategy.
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This document discusses sales management and related concepts. It begins with definitions of sales as the completion of a commercial activity to sell products or services for money, while marketing involves promoting goods and services to create value for customers. The key difference between sales and marketing is that sales focuses on the needs of the seller while marketing focuses on the needs of the buyer.
The document then discusses the objectives, nature, functions, and goals of sales management. The main objectives are to generate sales volume, contribute to profits, and ensure growth. Functions include planning, organizing, directing, controlling, coordinating, recruiting salespeople, and advising other departments. Effective sales management requires structuring the sales organization, training and motivating the salesforce
BCG matrix /GE9 cell matrix
The document provides information on the BCG matrix and GE nine cell matrix tools for analyzing business portfolios. The BCG matrix classifies products based on their market share and market growth rate into four categories: stars, question marks, cash cows, and dogs. It is used to identify how cash can be allocated to maximize future growth. The GE nine cell matrix also analyzes products based on industry attractiveness and business strength, sorting them into 9 cells for strategic planning purposes. Both tools aim to help companies evaluate their product portfolios and investing and divestment decisions.
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Functional strategy is the approach functional areas take to achieve corporate objectives by maximizing resource productivity. Key elements include core competencies, distinctive competencies, and objectives like profitability, market share, innovation, and social responsibility. Functional strategies include marketing, research and development (R&D), human resource management (HRM), financial, and information management strategies. Marketing strategy focuses on pricing, selling, distributing products using market development and product development. R&D strategy focuses on product innovation and process improvement. HRM strategy focuses on managing culture, people, organization, and training. Financial strategy aligns financial management with business strategy, and information management strategy aligns information management.
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careeroptionsinmarketing-180523113513 (1).pptx
This document provides information about career opportunities in sales and marketing. It discusses why sales and marketing jobs exist, focusing on understanding customers, communicating with customers, creating brands, strategic decision making, and achieving business objectives. It also outlines positive and negative influences on the current job market. The document emphasizes the importance of getting a first job out of school and explores various areas and roles in marketing, including sales, marketing communications, digital marketing, branding, and market research. It also lists several industries and recommends preparing oneself for the changing nature of future marketing jobs.
Imm nature & scope
This document provides an overview of international marketing management. It discusses the significance of global markets and the challenges of designing international marketing strategies. Key points covered include:
- Reasons for international trade include access to products, comparative advantage, and potential demand in foreign markets.
- Factors affecting international trade include technology, consumer preferences, trade barriers, and marketing capability.
- Structures for operating in foreign markets range from low involvement like exporting to high involvement like wholly owned subsidiaries.
- Designing the international marketing mix requires considering market research, product adaptation, pricing strategies, and promotional adaptations for different countries and cultures.
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HRM involves planning, recruiting, selecting, training, developing, compensating, and maintaining the workforce. The key functions of HRM are acquisition, training, appraisal, compensation, labor relations, health and safety, fairness, motivation, and maintenance of employees. HRM helps achieve organizational goals through strategic workforce planning and developing high-performance work systems. Emerging trends shaping HRM include globalization, technological changes, workforce demographic shifts, and a need for more strategic and evidence-based approaches.
Chapter 10
The document discusses market segmentation and positioning strategies. It defines market segmentation as dividing a market into smaller segments based on common traits. Marketers identify segments that are manageable and evaluate which to target. Positioning involves distinguishing a product relative to competitors. Segmentation variables include geographic, demographic, psychographic and behavioral factors. Effective segmentation requires segments be measurable, accessible, substantial and allow for actionable marketing programs. Positioning matches company strengths to market opportunities to gain competitive advantage through differentiation.
Modern techniques of recruitment
Modern recruitment techniques aim to overcome problems with traditional methods. Key modern techniques include knowledge-based recruitment, online recruitment, scouting, networking, and event recruitment. Knowledge-based recruitment involves defining skill requirements over time and continuously monitoring and updating needs and candidates. Online recruitment uses websites and tools to advertise jobs and allow electronic applications. Modern recruitment casts a wide net to find potential candidates and uses innovative methods like social media, video, and mobile technologies.
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A learning organization is the term given to a company that facilitates the learning of its members and continuously transforms itself. Learning organizations develop as a result of the pressures facing modern organizations and enables them to remain competitive in the business environment.
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The document discusses developing and conducting a sales training program. It states that the first step is to identify the initial training needs by determining the specific knowledge and skills needed, assessing current capabilities, and identifying gaps. The aim of the training should also consider job specifications, trainees' backgrounds, and the company's marketing policies. Developing the program involves setting objectives, designing modules, selecting methods, and planning an evaluation. Key steps in conducting the program are preparing the training environment, starting the sessions, facilitating learning, and providing feedback.
31373639 sales-territory-design
A sales territory is a grouping of customers and prospects assigned to an individual salesperson. There are several reasons for establishing and revising sales territories, including providing proper market coverage, controlling selling expenses, assisting in evaluating sales force personnel, contributing to sales force morale, and aiding coordination of selling and advertising efforts. When designing sales territories, a basic geographical unit is selected and sales potential is determined for each unit. Units are then combined into tentative territories with approximately equal sales potential. Territories are adjusted based on differences in coverage difficulty to equate incremental sales per dollar of selling expenditures among territories. Assigning sales personnel considers differences in ability and effectiveness in different territories. Routing and scheduling aims to optimize coverage and minimize wasted time.
Training and Development
This document discusses training and development (T&D) in organizations. It defines T&D and explains how training needs are determined and objectives are established. Various T&D methods are identified, such as classroom programs, mentoring, coaching, role playing and simulations. The document also describes how T&D programs are implemented, evaluated, and how they help organizations compete. It defines orientation and its purposes. Finally, it discusses organizational development techniques like survey feedback, quality circles, team building and sensitivity training.
Strategic Mangement For Under Grad Animated
The document discusses strategic management, including definitions, levels of decisions, roles of strategists, and the strategic management process. It defines strategic management as determining goals and courses of action to achieve them. Strategic decisions are made at various levels from corporate to functional. Strategists include the board, CEO, managers, and consultants. The strategic management process involves defining vision and mission, analyzing the environment, setting objectives and strategies, implementing plans, and evaluating performance.
Radical Marketing
The document discusses principles of radical marketing based on case studies of companies like the NBA, Harvard Business School, and Boston Beer Co. It outlines 10 commandments of radical marketing, which include the CEO owning the marketing function, hiring passionate missionaries, maintaining a small marketing department, caution with market research, and rethinking the marketing mix. The case studies show how these companies broke traditional marketing rules to grow their brands in innovative ways like nurturing emotional connections with fans and maintaining control of their brand.
Salesmanship (complete notes)
1. The document provides an overview of marketing concepts including the nature and scope of marketing, the marketing mix, and different promotional methods.
2. It defines marketing as the total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organizational objectives.
3. The marketing mix is described as the set of controllable tactical variables (product, price, place, promotion) that an organization combines to produce the response it wants in a target market.
CONSUMER BEHAVIOUR INDUSTRIAL BUYING BEHAVIOUR
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Marketing strategy
This document outlines various marketing strategies related to market scope, market entry, product, promotion, distribution, and pricing. It provides definitions and requirements for strategies such as single market strategy, first in strategy, product positioning strategy, promotion mix strategy, exclusive distribution strategy, and skimming pricing strategy. The document is intended to serve as a guide on developing an effective high impact marketing strategy.
Sales Management
This document discusses sales management and related concepts. It begins with definitions of sales as the completion of a commercial activity to sell products or services for money, while marketing involves promoting goods and services to create value for customers. The key difference between sales and marketing is that sales focuses on the needs of the seller while marketing focuses on the needs of the buyer.
The document then discusses the objectives, nature, functions, and goals of sales management. The main objectives are to generate sales volume, contribute to profits, and ensure growth. Functions include planning, organizing, directing, controlling, coordinating, recruiting salespeople, and advising other departments. Effective sales management requires structuring the sales organization, training and motivating the salesforce
BCG matrix /GE9 cell matrix
The document provides information on the BCG matrix and GE nine cell matrix tools for analyzing business portfolios. The BCG matrix classifies products based on their market share and market growth rate into four categories: stars, question marks, cash cows, and dogs. It is used to identify how cash can be allocated to maximize future growth. The GE nine cell matrix also analyzes products based on industry attractiveness and business strength, sorting them into 9 cells for strategic planning purposes. Both tools aim to help companies evaluate their product portfolios and investing and divestment decisions.
Functional strategies
Functional strategy is the approach functional areas take to achieve corporate objectives by maximizing resource productivity. Key elements include core competencies, distinctive competencies, and objectives like profitability, market share, innovation, and social responsibility. Functional strategies include marketing, research and development (R&D), human resource management (HRM), financial, and information management strategies. Marketing strategy focuses on pricing, selling, distributing products using market development and product development. R&D strategy focuses on product innovation and process improvement. HRM strategy focuses on managing culture, people, organization, and training. Financial strategy aligns financial management with business strategy, and information management strategy aligns information management.
INDUSTRIAL MARKETING
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Strategic Management Module 1 Part I
This PPT was prepared for teaching students of III Semester MBA (Bangalore University) concepts of Strategic Management and Corporate Governance
Theories of selling
The document discusses four theories of selling: AIDAS, "right set of circumstances", buying formula, and behavioral equation. It provides details on each theory: AIDAS outlines five steps - attention, interest, desire, action, and satisfaction. The "right set of circumstances" theory emphasizes that everything must be right for a sale. The buying formula focuses on the steps of a customer's needs, solutions, purchase, and satisfaction. Finally, the behavioral equation incorporates drives, cues, response, and reinforcement into a mathematical model of customer behavior.
Business Markets and Business Buyer Behavior.ppt
This document discusses business markets and business buyer behavior. It begins by defining business markets and how they differ from consumer markets. Business markets have fewer but larger customers that are more geographically concentrated. Demand in business markets is also derived, price inelastic, and fluctuates more than consumer demand. The document then identifies major factors that influence business buyer behavior like environmental, organizational, interpersonal, and individual factors. It lists and defines the eight stages in the business buying decision process. Finally, it compares institutional markets and government markets, noting that institutional markets often have low budgets and captive customers, while government markets require bids and favor lowest bidders and domestic suppliers.
Hrm & staffing
This document discusses human resource management processes like forecasting manpower demand and supply. It covers recruitment, which can be internal or external. Internal recruitment provides familiarity but lacks new ideas, while external recruitment provides diversity but lacks reliability. The recruitment process includes job analysis to understand the job and specifications, and selecting candidates. Socialization helps new employees integrate by learning organizational culture and policies. Knowledge workers are defined as those who develop or use knowledge, such as analysts, developers, planners and programmers.
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Imm nature & scope
This document provides an overview of international marketing management. It discusses the significance of global markets and the challenges of designing international marketing strategies. Key points covered include:
- Reasons for international trade include access to products, comparative advantage, and potential demand in foreign markets.
- Factors affecting international trade include technology, consumer preferences, trade barriers, and marketing capability.
- Structures for operating in foreign markets range from low involvement like exporting to high involvement like wholly owned subsidiaries.
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1) Marketing involves facilitating exchanges between parties where each party has something of value to the other. It can involve the marketing of goods, services, and other offerings.
2) Marketing takes place within environments including micro and macro factors that impact organizations.
3) The marketing mix, also known as the 4Ps, involves decisions around product, price, place, and promotion.
How To: Marketing Segmentation
Everything you need to know about marketing segmentation, from the marketing experts at Adashmore Creative. This presentation helps you figure out where to start, factors to consider, best practices, and how to use segments to your advantage.
unit-1 international marketing.ppt
unit-1 international marketing.pptCHANDRAMOULI SEETHARAMAN, SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, RAMAPURAM
This document discusses key concepts in marketing including markets, needs and wants, the marketing mix, target markets, positioning, segmenting customers, and marketing management philosophies. It also addresses challenges in business today like liberalization, technology advances, and globalization. International marketing is defined and the differences between domestic, international, and global marketing are outlined.Meng marketing trends report 2009
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B2 b marketing part 1 prof abha wankhede
Business marketing involves facilitating the sale of products and services to other businesses that will resell, use as components, or support their operations. It includes sales to commercial enterprises, government customers, and institutional customers. Demand is often derived from or joint with the demand for other goods. Business customers evaluate factors like quality, cost reduction, and supply chain management orientation when making purchasing decisions. Business marketing differs from consumer marketing in areas like fewer but more involved buyers, emphasis on performance and relationships over needs, and use of personal selling over advertising.
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“A Recipe for Success: Today’s Integrated Marketing Strategy.”
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Career Options in Sales & Marketing after MBA
- 1. CAREER OPPORTUNITIES IN SALES & MARKETING
- 2. WHY DO SALES AND MARKETING JOBS EXIST? Understanding Consumers, Consumer Behaviour & Markets Communicating with Customer Creating and Empowering Brands Strategic decision-making of market expansion Managing Channel Members Achieving top-line and bottom-line objectives for the
- 3. POSITIVE INFLUENCERS FOR THE CURRENT JOB MARKET Healthy GDP growth rate and rising disposable incomes Reforms like GST and Bankruptcy law Higher Government spending Rising Foreign investments in the country Further relaxation of FDI rules attracting foreign investment Slower economic growth in major countries
- 4. NEGATIVE INFLUENCERS FOR THE CURRENT JOB MARKET Widespread Automation in Industries Anti-globalization wave in US and Europe Uncertain global economic environment Stagnant private investment in the country & access capacity Lack of Innovation in design and development in the country Consistent poor research spending in the
- 5. WHY IS IT IMPORTANT TO BROOD NOW? Intense competition in the job market A few high preference areas attract many students The first job sets the tone for your long term career The first job allows you to make mistakes and learn With the democratization of information and data everyone has access to content, information and knowledge
- 6. AREAS FOR MARKETING ROLES? Sales Business Development/ Retail /Channel / Institutional/Corporate/Int’l Sales Strategy Sales Support/Operations Marketing Marketing Manager/Int’l Marketing Product Marketing/Account/Portfolio/SBU Marketing Consultant Key Accounts
- 7. MARKETING AREAS AND ROLES Marketing Communications (Marcom) Marcom Manager Marcom Manager (With Medium specification – Online, BTL, ATL) Advertising Media Planning Media Buying Account Executive/Manager Creative PR/Media Relations
- 8. MARKETING AREAS AND ROLES Digital Marketing Digital Marketing Manager (A holistic profile covering all areas of digital marketing like Social Media, Email, Content and SEO/SEM) Social Media Marketing SEO/SEM Lead generation/Inbound Marketing Channel Marketing Channel Management Vendor Management
- 9. MARKETING AREAS AND ROLES e-Commerce/Internet Start-ups Category/Catalog Management Product Management (Techno-Functional) and Program Management Seller Acquisition and Support (Onboarding, managing, expanding) Growth Hacking Customer Service Customer Service/ Delight Customer Engagement
- 10. MARKETING AREAS AND ROLES Branding Brand Manager Brand Strategy Brand Consultant (External to the Brand owner) Research Market Research/ Business Research Data Analytics/ Insight Generation Market Intelligence
- 11. SECTORS AND INDUSTRIES Auto Components Bosch, Motherson Sumi, SKF Automobiles Maruti, Hyundai, Tata, M&M BFSI HDFC, Axis, Bajaj Allianz, AXA Consumer Durables Whirlpool, Philips, LG E-Commerce Amazon, Flipkart FMCG HUL, P&G, ITC, Marico, Dabur
- 12. SECTORS AND INDUSTRIES IT/ITes Cognizant, HCL, Tech Mahindra Media & Entertainment O&M, Rediffusion, DDB Mudra, Colors, Sony, Star, Lodestar Oil & Gas Shell, Reliance, HPCL, BPCL Pharma Ranbaxy, Sun Pharma, Biocon Real Estate DLF, Lodha, Unitech, Ansal, Jaypee
- 13. MARKETING JOBS OF FUTURE Chief Experience Officer Head-Humanoid Service AR Marketing Manager Purchase Prediction Analyst Multi-Marketer Marketing eMediamaker
- 14. MAKE UP AND PREP UP YOUR MIND GOOD LUCK!