The marketing plan involves participation of CDEP participants to promote the use of community resources. It highlights IndiTech's core competencies in IT knowledge, management and operations, and an existing client base. The plan targets Indigenous organizations and SMEs in North Queensland, and focuses on products like web hosting, design, and e-commerce development. Key strategies include positioning IndiTech as a reputable provider and implementing advertising, public relations, and pricing campaigns from April 2004 through December 2004.

1. Marketing Plan IndiTech

2. Executive Summary Marketing Plan involves participation of CDEP participants Marketing Plan highlights use of Community Resources

3. Agenda Business Orientation Customers and Products Marketing Challenges Target Markets Marketing Campaigns

4. Business Orientation TTIPCEED Aboriginal Corporation

5. Market Characteristics Market Characteristics Indigenous Organisations Corporate Structure Indigenous SME's Small Business

6. Key Stakeholders CDEP RTO Labour Hire DEWR Enterprise Development IEC

7. Stakeholder Issues and Tradeoffs Stakeholders Issues Tradeoffs CDEP Resources Supply Resources IEC Staffing Training RTO Operations Mezzanine Floor Labour Hire Implementation Business & Marketing Plan Enterprise Development Business Knowledge Initial Marketing phase complete

8. Core Competences Management & Operation Entire Design Studio Existing Client Base Information Technology Knowledge

9. Enabling Capabilities Core Competence: Success IT Knowledge Technical & Selling Abilities Management & Operations Existing Client Base

10. Business Vision Stakeholder Outcomes Business Vision CDEP Self sustainable IEC Contractual Agreement Labour Hire Successful Integration Enterprise Development Gain initial start-up Costs

11. Customers and Products $$$

12. Prime Customer Base Customer Group Indigenous Organisations Location Townsville/Thuringowa Indigenous SME's North Queensland Regionalisation of CDEP's Queensland

13. Principal Products Product Category Web Hosting Customer Group Indigenous Organisations Web Design SME's - Corporate Bodies E-commerce Development Queensland Small Business

14. Toughest Competitors Product Category Website Design Customer Group Indigenous Organisations & SME's Key Competitor Cyber Dreaming

15. Marketing Challenges Main Stream

16. Opportunities and Threats Opportunity or Threat Impact on Business Planned Response Streamlining Loss of Employees Partnership Indirect Competition Loss of Motivation Goals Marketing Plan Direction Possibilities of Campaigning

17. Strengths and Weaknesses Strength or Weakness Impact on Business Planned Development Self Motivated Growth Sales Business Knowledge Lack of Client Relations Use of Resources Technical Abilities Expansion Market Potential

18. Target Markets Indigenous SME's

19. Market Segments Market: Segment Name Needs and Wants Indigenous Organisations Appear Up-to-Date with Technology Indigenous SME's Advertising and ROI

20. Product Fit Strategies Market: Segment Name Current Products Product Improvements Indigenous Website Design & Hosting Sales Mainstream E-commerce Developments IT Awareness

21. Product Enhancements Product Category: Web Hosting IndiTech Streamline Increase Revenue Market Website Design Website www.inditech.com.au

22. New Products Product Category: Unfulfilled Needs/Wants Product Name Product Feature Price Date Available Income E-commerce Development Quote 6/5/2004 Extra Revenue Second Income Non-business Related n/a n/a

23. Segment Positioning Strategies Segment Positioning Strategy Private Sell Reputation - 'Charles Ian Allen'

24. Marketing Campaigns Advertising Click here to add text

25. Marketing Mix Strategy Market Segment: Public Relations Job Referrals

26. Campaign Plans Market Segment: Product Category: 6/5/2004 31/7/2004 Basic Service 19/4/2004 31/12/2004 Public Relations 31/7/2004 31/12/2004 Full Service 19/4/2004 Indefinite Project PRODUCT CHANNEL PRICE PROMOTION

27. Campaign Implementation 19/4/2004 31/7/2004 31/12/2004 Onward Project Advertising Web Hosting Web Design Campaigning

28. Marketing Budget $1,000 - Advertising & Public Relations

29. Next Steps Plan to Succeed